As The Buyer Group CEO Lisa Buyer put it last week on Twitter, “The best high for #PR peeps is when client is interviewed by the media.”
The Buyer Group Client Oppenheim Law is in the news again, contributing to a report from CBS 4 that the State of Florida is now number two nationally in foreclosure filings for the year behind only California.
Foreclosure defense attorney Roy Oppenheim joined CBS 4 Chief Consumer Investigator Al Sunshine to break down South Florida’s foreclosure numbers and tell homeowners what they can expect in the coming months.
According to the report, foreclosures are continuing to rise in South Florida, even when compared to last year’s staggering numbers. Broward County ranks third in Florida foreclosure filings, with 1 out of every 21 units in some form of foreclosure.
“In Florida there is clearly a backlog, and I don’t see the problem getting much better,” Oppenheim said. “I don’t see it getting much worse, but the idea everyone is saying that the problem is getting better is nonsense.”
Check out the video below for the full report with Al Sunshine including Oppenheim’s assessment of government-backed foreclosure programs. For the latest in South Florida real estate trends and foreclosure defense advice, follow Oppenheim Law on Twitter @OPLaw.
P.S. Save the Date! Oppenheim Law’s next foreclosure defense workshop is Wednesday, August 4 @ 6:00 pm. The theme is “Strategic Default: What We Can Learn from the Wealthy” hosted by Roy Oppenheim. Check out the South Florida Law Blog for more information.
Jackson, president and CEO of Vizion Interactive, Inc., a leading SEO company headquartered in Dallas, TX, moderated a News Search Panel at SES New York this year, which included The Buyer Group CEO Lisa Buyer.
In an industry that changes by the day, Jackson explains there are some things that can’t be covered by simply reading columns.
“You must gain practical experience, have one-on-one consultation regarding your particular challenges and attend a conference on search marketing on a regular basis,” he writes.
“At each of these events, you’ll have the opportunity to hear some of the country’s experts in search optimization, paid search advertising, social media, Web analytics, usability, and mobile search. Aside from the already great panels that are established, there are sometimes live clinics where you can submit a website for review by experts.”
Social media is like the wings of public relations. Running a public relations campaign without the support of social media is an opportunity missed.
Lisa Buyer, president and CEO of The Buyer Group, caught up with Neil Johnson of High Road Communications to talk about the use of social media in a PR campaign, following Buyer’s presentation Search, PR and the Social Butterfly at SES Toronto 2010.
Check out their interview below where Neil shares tips on creating an editorial calendar that integrates social media tools and explains why all marketing and communications disciplines have a role to play using social media and relationship building.
Tune in tonight at 6 PM to the Oppenheim Law Online Stream and hear Oppenheim explain the latest trends in South Florida real estate including strategic defaults, short sales and foreclosure defense.
The Buyer Group’s social media team will be on hand to broadcast the event live online, connecting Oppenheim to homeowners across the country looking for answers to real estate questions.
Check out the YouTube video below for a preview of tonight’s topics from Roy Oppenheim, and we look forward to seeing you online tonight!
For the latest information on South Florida real estate and legal news, follow Roy Oppenheim on Twitter @OPLaw and subscribe to the South Florida Law Blog.
Foursquare, a social networking service that allows users to broadcast their location to friends from a mobile phone, has more than 1.8 million users and is adding new ones at the rate of roughly 10,000 a day, according to The New York Times.
Foursquare’s founding entrepreneurs, Dennis Crowley and Naveen Selvadurai, said the venture capital cash would be used to enhance its technology infrastructure and expand the site’s staff.
So in honor of Foursquare, Check-In tonight at Boca Raton’s Mashable’s Meet-Up and chime in on Twitter using #smday:
Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.
The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.
Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public relations strategies of our clients, and affords the opportunity to speak directly with consumers as they evolve.
Tweaking has become the norm for The Buyer Group and keeps the agency on its toes as it sets the standard from interactive public relations. Check out the video below for more advice on tweaking from Chris Voss and share your comments at the end!
Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO.
Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the subject of Social News Optimization or SNO.
Check out the video below to hear their discussion on the emerging intersection of press releases, social media and public relations, as well as the latest technologies Buyer and Bouchard are implementing to their communications strategies.
Peter Shankman started HARO (Help A Reporter Out) in 2007 with a Facebook Group and two overweight cats, he explained in a blog announcing the sale of his wildly popular PR service to Vocus Inc.
HARO, a free service matured through a deft use of social media, connects journalists on deadline with public relations professionals and small business owners with stories to share.
The Buyer Group has been a HARO subscriber since the service’s beginning on Facebook, embracing the development of a social connection between PR and journalism and implementing this connection into our public relations strategies.
As Shankman explains in the video below, HARO will remain a free service and subscribers will continue to receive “the most helpful media inquiries in the world” three times a day, straight to your inbox.
“Peter is a visionary that helped close the gap between PR and Journalists,” said Lisa Buyer, president and CEO of The Buyer Group. “We are excited to see how this transition continues to develop and shape media interaction and relationships.”
Vocus, a PR software development company, is expected to use its resources to improve HARO’s infrastructure, expand the service to more users and even to international markets.
Bill Wagner, Vocus CMO, described the acquisition as being “in line with where social media is taking public relations – the old world of PR is changing and it’s not coming back,” according to a Mashable report.
Technorati blogger Don Martelli described the impact social media had on this acquisition: ” With the popularity of HARO being built via social media, it has a great test case for those online services that are looking for high adoption and quickly. The social aspect of the service simply made it accessible to everyone — agency types, client side execs, non-profits and the like.”
The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online.
Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview below with Web Pro News as Buyer discusses news search, social media optimization and the latest tools The Buyer Group is using for its interactive public relations clients.
Socializing the press releases is one way companies can generate instant search gratification with tools like PitchEngine which allows for social content, text and links to be bundled in one powerful URL.
The untapped potential of social media for interaction between PR professionals, CEOs and the media is starting to be realized through resources such as Twitter’s #journchat and #Commentz.
Learn about these social media topics and more if you’re in Toronto and follow @lisabuyer for updates and insights on #SESToronto 2010.
If you’re looking for The Buyer Group CEO @lisabuyer during SES Toronto, you’ll find her turning a social media triple play: Moderating, Presenting and Socializing.
With less than a month before SES Toronto, The Buyer Group is gearing up to highlight the intersections of search engine optimization, social media interaction and public relations relationships.
Moderating the panel “Successfully Integrating Search & Social Media,” Buyer will lead the discussion on integrating your Search and Social Media Strategies to ensure brand reach, integrity and of course rankings.
Speaking on the panel “Search, PR and the Social Media Butterfly,” Buyer share how public relations professionals are bridging the best of both worlds between PR and social media, while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.
Get the latest Tips, Tweets and Tools from Lisa Buyer and hear how they are working in real life PR campaigns. Discover how to bring new energy to old but relative content via new social media strategies.
See how tools such as Pitch Engine are resuscitating the dead press release of old and bringing it back to life with socialized newsrooms. Find out how mingling online in Twitter chats such as #journchat will open up new relationships with journalists, media oultets and peers.
Learn to use sources like AllTop and #commentz, which will help in building relative content, as well as content distribution tools like Zemanta that can add depth and breath to your PR content distribution, not to mention links.
Socializing Websites at SES Toronto’s express clinics is Buyer’s final play. Is your website social media savvy? Buyer will show how widgets, chicklets, buttons or bookmarks will encourage content sharing, connections, friends and followers. Put your site to the social media test and see how it scores.
