Defining and Measuring SEM – Do Your Metrics Measure UP?
‘Do Your Metric’s Measure Up?’ is an overall guide for professionals investing in or considering online marketing as part of their public relations and sales initiative.
The article identifies metrics and measurement terms such as web analytics, clickthrough rates, and key performance indicators while discussing the value of increasing web traffic, tracking leads, and corporate branding.
It suggests that marketers who identify the metrics that closely correlate to their specific goals can increase their… Read more »
