The Buyer Group PR + SEO News

Worthing Place, Delray Beach’s newest luxury residential community is spotlighted in the  as a result of The Buyer Group’s PR efforts.

Delray Beach’s
Worthing Place showcases in the New York Times Friday Escapes
section – this coverage is a well deserved spotlight for the upcoming development.  Read on for the full story.

Worthing Place is an upscale courtyard-style community being developed by Southcoast Partners.  Situated on three acres of downtown Delray Beach, these luxury condominiums will feature 217 one, two and three bedroom residences.  Prices range from $369,900 to $749,900 during its pre-construction phase.  With an urban oasis of amenities including tranquil water and orchid gardens, business and fitness centers, sitting pools, fountains, rooftop sundeck, members’ only parlor, lounge and bar area, Worthing Place offers an attractive mix of socializing, relaxation and business.

Worthing Place

WHAT Residential project in a resort area.

WHERE Delray Beach, Fla.

AMENITIES A rooftop deck and a pool, among others.

PRICES Residences range from nearly $370,000 to about $750,000.

STATUS Construction is expected to begin early next year. The opening of the building is
scheduled for
2009.

DEVELOPER Southcoast Partners.

CONTACT (877) 330-3273 or www.worthingplacefl.com.

DETAILS Slightly less than a mile inland from Florida’s east coast in Delray Beach, which is about an hour north of Miami
and has a population estimated at 64,630, this project consists of 217
one- to three-bedroom condominiums in a five-story building. The
full-ownership condos, which owners may place in a rental program, will
range from 700 to 1,492 square feet and include balconies. The building
will have a central courtyard with the heated pool, a whirlpool and a
bar, as well as two other courtyards with fountains, sitting areas and
orchid gardens.
The first floor is planned to be filled with restaurants and shops.
Food and drinks will be served on the rooftop deck, and room service
from either the building’s restaurant or others nearby will be
available. Inside will be a private owners’ lounge with another bar, a
fitness area and a business center. An off-site beach club is planned.
A concierge will arrange services including in-room massages, dog
walking and housekeeping. Delray Beach is easily reachable from around
the country, with the Palm Beach, Fort Lauderdale and Miami airports all within an hour’s drive.

BodyLogicMD
, a national network of anti-aging phtsicians and Buyer Group client
since 2003, released its blog today, making it the first blog
exclusively dedicated to bioidentical hormone therapy.  The Buyer Group
developed the BodylogicMD blog as part of its online public relations strategy.

BodyLogicMD Launches First Bioidentical Hormone Therapy Blog

(http://bodylogicmd.wordpress.com/)

The first blog dedicated to bioidentical hormone therapy debuts with an introduction from hormone therapy expert and BodyLogicMD founder, Paul Savage.

BodyLogicMD has a new way of communicating to women and men about treating hormonal imbalances including menopause and andropause (the male menopause). Through its new bioidentical hormone therapy blog, BodyLogicMD’s anti-aging physicians will discuss topics with those turning to the Internet as a source about the benefits of bioidentical hormone therapy, fitness and nutrition.

“BodyLogicMD’s bioidentical hormone therapy blog will act as one of today’s voices for preventive medicine. It gives us a channel to interact with our patients and the public,” said BodyLogicMD President Patrick Savage. “Bioidentical hormone therapy is an innovative and effective way to treat women and men suffering from the signs and symptoms of aging, including hormonal imbalances such as perimenopause, menopause, adrenal fatigue and andropause.”

The BodyLogicMD bioidentical hormone therapy blog will add to the growing list of hormone therapy, anti-aging, preventative and wellness related blogs. The features of the blog include:
•    Physician-authored posts focusing on three main areas: bioidentical hormone therapy, nutrition and fitness
•    Physician developed videos and relevant content from other sources
•    Links to information on menopause, andropause, and hormonal imbalances

Beginning today, BodyLogicMD is encouraging women and men to visit http://bodylogicmd.wordpress.com/ and help advance the education and discussion relevant to bioidentical hormone therapy.

About BodyLogicMD

Founded in 2003, BodyLogicMD is a national network of anti-aging physicians specializing in natural bioidentical hormone therapy integrated with fitness and nutrition serving men and women suffering from hormonal imbalance, menopause and andropause. Suzanne Somers’ latest book, “Ageless: The Naked Truth About Bioidentical Hormones,” features BodyLogicMD as an expert source. BodyLogicMD currently has 15 locations in Arizona, Connecticut, Florida, Illinois, New Hampshire, Ohio, Texas and Virginia.

Deerfield Beach, Florida – Monday, August 28, 2007 – Public relations with a twist of ‘Search’ on the rocks or straight up. Lisa Buyer, founder of The Buyer Group http://www.thebuyergroup.com/, adds search engine optimization and search engine marketing strategies to the mix of agency services.

“I recognized a need for a PR agency that is proficient in search engine strategies and how corporate client’s benefit from the mix of traditional and online media relations; messaging, branding, positioning and reputation management are critical PR components of online media,” said Buyer. “I researched the Top 25 PR agencies in South Florida, regionally and nationally, and was amazed to find agencies mostly focusing on traditional PR services. Since PR is the backbone and a major driver of online media, it only makes sense to combine the power of SEO and PR under one umbrella.”

Buyer started her attending search engine strategy conferences, reading books, talking to programmers and collaborating with SEO/SEM companies such as MoreVisibility to offer her clients the most innovative public relations services.

“Public relations mixed with search engine strategies gives the clients more analytics to measure and a better ROI analysis,” noted Buyer. “It used to be that public relations was not near as measurable as paid advertising, that is not the case today. Public relations is more measurable than ever and continues to be the best value, especially when mixed with search engine strategies.”

Social media news, public relations articles, search engine optimization and search engine marketing tips, and a hip new blog are all elements of The Buyer Group’s optimized web site that launched this month. With up-to-date information about The Buyer Group’s services, client news and recent work, any prospective client looking for “Good Ink and Better Brands” will find The Buyer Group at the forefront of communication services.

The Buyer Group Web site features:
•    Breaking Public Relations/SEO news via RSS Feeds
•    PR/SEO Blog
•    New positioning as an interactive public relations agency specializing in search engine friendly PR + branding
•    A source for news and trends
•    A new business tool
•    A communications tool
•    An example of optimized design that is both user and search friendly

“Adding ‘search’ into the mix of public relations and branding strategies offers a new set of analytics,” said Buyer. “Online public relations can be a powerful and positive push for improving organic search results. More and more clients are looking for guidance in capitalizing on the opportunities of public relations and brand awareness via the Internet and The Buyer Group continues to be on the front line of SEO/SEM practices.”

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices. Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

For more information about The Buyer Group and it’s interactive public relations and branding visit http://www.thebuyergroup.com or call 954.354.1411.

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