Real Estate Stars on YouTube

Yes, it is a fact. About 80% of homebuyers begin their search on the
Internet. Linking press releases with video on YouTube gives us a new
way to engage a prospect and ultimately close a sale. The article, YouTube: A Modern Take on Real Estate Technology covers some excellent points about new technology adaptations influencing luxury real estate including YouTube. 

YouTube: A Modern Take on Real Estate Technology

By Kayla O’Brien

RISMEDIA, June 20,… Read more »

Top 10 Tips for Lead Generation

Good Landing Pages. Better Leads.

Lead generation is part of our PR strategy for many clients. As the
world of public relations broadens its horizons with search engine
strategies, we give guidance to creating effective tools such as
Landing Pages.

According to Marketing Sherpa’s Landing Page Handbook, improving your
landing pages can increase your conversions by 40% or more. Experts
say, optimized landing pages work even better — as high as 200%
improvements in… Read more »