The Buyer Group PR + SEO News

Deerfield Beach, FL – February 21, 2007 – The Buyer Group, an interactive public relations and branding agency , added four new clients to its roster including Bayshore Land Group, Kogen Construction, Me Day Spa, and The Aesthetics Institute. These real estate and medical aesthetics clients will receive search engine strategies
and social media relations as part of The Buyer Group’s interactive public relations and branding services.

“Today’s PR and branding strategies include social media relations and gaining quality online visibility,” said Lisa Buyer , President of The Buyer Group. “Our clients benefit from getting more search engine visibility through programs including getting quality exposure on sites such as such as YouTube, Yelp, Digg, and Facebook.”

The Buyer Group’s new clients include:
Bayshore Land Group – a full service real estate development and investment management company providing targeted site acquisition services, entitlement administration and commercial/residential development capabilities. www.bayshorelandgroup.com
Kogen Construction Company – a local builder dedicated to the construction of green luxury homes, green renovations, including remodeling of kitchens and baths in the luxury home market. www.kogenconstruction.com
Me Day Spa – a full service day spa and hair salon for men and women located in Miami Beach, Florida. Founded by Paul Wigoda, MD, a board certified plastic surgeon and founder of The Aesthetics Institute. www.medayspa.com
Dr. Paul Wigoda’s The Aesthetics Institute – a plastic surgeon in the Fort Lauderdale and Miami area. www.drwigoda.com

About The Buyer Group
The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources and specializes in PR for luxury real estate, health and beauty as well as food and wine.  Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices.

For more information about The Buyer Group and it’s interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at http://www.facebook.com/profile.php?id=64535777
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer

By Lisa Buyer

I have one thing in common with The Today Show’s
Matt Lauer, Meredith Viera, Al Roker, Ann Curry, Natalie Morales and Hoda Kotb – we all attended The South Beach Food and Wine Festival and hung out after at the super-hot, Loews Miami Beach Hotel on Ocean Drive.
 

The Today Show group is my fave for morning show TV, so it was PR destiny that we cross paths and what a better venue than the glam on South Beach?
 

Having an interactive PR and branding agency
means getting social with clients and prospects. Attending the South Beach Food and Wine Festival was one of those tough assignments and schmoozing with the Today Show hosts was a good perk for me and The Buyer Group clients.
 

You can bet this is covered on my Facebook !

By Cindy Metzler
 
With many businesses feeling the economic pinch, now more than ever it’s important to get your brand out there and stretch the value of each and every marketing dollar. That’s why it’s back to basics: When the going gets tough, the tough get their marketing strategy going strong!
 
Here are some quick and easy ABC’s to keep you and your business in the forefront with your client:
 
Ask – Many successful businesses are built on mastering the art of communication . Ask lots of questions. ASK your customer how you did. It’s a great way of letting your clients know that they matter. Customers appreciate when you care about what they think and are typically more apt to stick with businesses that do. If you’ve done a great job, you should be happy to get the praise, and if not, it’s an opportunity to rectify a mistake. ASK for referrals from existing clients. Most clients are happy and flattered to share their good experiences with others. ASK your existing clients for their email addresses. Be sure to include email addresses in your customer database. Email is another form of communication, and best of all it’s FREE! Email saves time and money. You can use email and stay in touch with customers, while reminding them to do business with you. If you are not sending out an e-newsletter or e-mail to clients regularly, you are missing another opportunity of doing more business. If you don’t ask, you’ll never get the answers you need.  
 
Brand
– Your first impression may be your last with a future client if you don’t get it right – so there’s no room for error. Your brand
is a reflection of everything about your business. Every marketing component of your business from your handshake to your annual report should be reflective of your brand. We’ve all heard the old adage ‘Dress for Success’, yes, it’s marketing 101, yet you’d be surprised how many businesses don’t last because they are not putting their best foot forward with polished and cohesive business collateral. You don’t have to spend a fortune to get a first-class brochure, logo or web site created. 
 
Consistency – Don’t underestimate how important your company’s image
is and how it should be a reflection of your marketing style throughout everything you do – that includes everything from your business card, to your web site. Be consistent with every component of your marketing. Make sure your business card has a similar style as your web site, your brochures, even your logo has a look and feel that clients will be sure to recognize as your own, your ‘package’, your identity. Consistency matters… Perform an internal focus group or branding ‘audit’  to see if you and your brand are consistent and measure up.
 
Using these ABC’s can be the difference between you getting the business, or your competitor.

By Lisa Buyer 

One of my very favorite online marketing and public relations bloggers, Lee Odden , recently posted a reader’s poll on what online marketing tactics we will use most in 2008. This was a tough choice because we were only able to choose one out of more than 30 choices. The poll is still running if you would like to cast your vote , but in the meantime…here are the results:

 
Blogging (25%)
Search engine optimization (14%)
Email marketing (12%)
Pay per click (8%)
Blogger relations (6%)
Online public relations (5%)
Viral marketing (5%)
Corporate web site (4%)
Social networks (Facebook, LinkedIn) (4%)
Webinars/Teleconference (3%)
 
I am in agreement with Lee, and probably most of my peers who “get” the critical shift happening in how we communicate and converse with our target audience. If you are not involved in a blog for biz, personal and/or clients, you are at an increasing disadvantage.

By Sarah Van Elzen 

A recent Social Media Webinar hosted by Bulldog discussed ways BtoB marketers can use social media and where to start. 

The discussion advised the main points to cover before introducing social media into a marketing plan are:

1.    Focus on what you what to accomplish
2.    Master your company Web site for usability
3.    Make sure your email messages act as an ongoing conversation and build a relationship between the recipient and your organization
4.    Landing pages must have a call to action

Once you have that in place – develop a social media plan.

In order to develop a social media plan, you need to consider:

1.    What is your customers’ online behavior?  Are they up to speed with the social media world? Are they observers or participators?
2.    How will you use social media to interact with your customers?
a.    Will you listen or speak to them?
b.    Will you offer support for their problems?

Whatever you decide, make it a goal that your social media efforts embrace your customers in a community setting to make your product/service better.

Once your social media efforts are into place remember to use social media to listen to your customers – treat it like a listening post or an exchange of info, not a push tactic.

If you want to learn more about social media and user behavior please contact me to request a copy of the presentation.