Deerfield Beach, FL – February 21, 2007 – The Buyer Group, an interactive public relations and branding agency , added four new clients to its roster including Bayshore Land Group, Kogen Construction, Me Day Spa, and The Aesthetics Institute. These real estate and medical aesthetics clients will receive search engine strategies
and social media relations as part of The Buyer Group’s interactive public relations and branding services.
“Today’s PR and branding strategies include social… Read more »
By Lisa Buyer
I have one thing in common with The Today Show’s
Matt Lauer, Meredith Viera, Al Roker, Ann Curry, Natalie Morales and Hoda Kotb – we all attended The South Beach Food and Wine Festival and hung out after at the super-hot, Loews Miami Beach Hotel on Ocean Drive.
The Today Show group is my fave for morning show TV, so it was PR destiny that we cross paths and what… Read more »
By Cindy Metzler
With many businesses feeling the economic pinch, now more than ever it’s important to get your brand out there and stretch the value of each and every marketing dollar. That’s why it’s back to basics: When the going gets tough, the tough get their marketing strategy going strong!
Here are some quick and easy ABC’s to keep you and your business in the forefront with your client:
Ask… Read more »
By Lisa Buyer
One of my very favorite online marketing and public relations bloggers, Lee Odden , recently posted a reader’s poll on what online marketing tactics we will use most in 2008. This was a tough choice because we were only able to choose one out of more than 30 choices. The poll is still running if you would like to cast your vote , but in the meantime…here are the results:
… Read more »
By Sarah Van Elzen
A recent Social Media Webinar hosted by Bulldog discussed ways BtoB marketers can use social media and where to start.
The discussion advised the main points to cover before introducing social media into a marketing plan are:
1. Focus on what you what to accomplish
2. Master your company Web site for usability
3. Make sure your email messages act as an ongoing conversation and build a relationship between the… Read more »
