The Buyer Group PR + SEO News

By Lisa Buyer

Looking for me?
 
I’ll be in Hollywood, California March 17-19 at OMMA Global Hollywood
– connecting with the world of online media, marketing and advertising gurus.
 
It’s all about Internet search, email, video, mobile, behavioral and metrics and the way the Internet is changing everything we do. I’m joining top executives from all sectors of the online world at this MediaPost semi-annual conference.
 
The Internet is reordering the way we live, love, work and communicate. And, it changes everything about the way online public relations
and reputation management mesh together into a digital strategy.
 
The conference kicks off Monday morning with keynote speakers including the Executive Vice president of CBS Interactive.
 
Here are some of the sessions I will be attending
 
Paid versus Organic Search – Where to allocate budget
Online Brand Awareness
Social Media and the Coveted Communities that Lie Beneath
Email Marketing: The Experts Answer Tough Questions
Email in 2008 – One of Your Strongest Media Vehicles
Where’s all the “Good” Content? How and Why.
 
I look forward to sharing this new knowledge with you when I return.

By Jill Swartz

I just finished an interactive PR  and social media seminar conducted by ‘SEO Joe’ aka Joe Laratro
on Blog writing for PR and SEM and I couldn’t help but feel empowered. Not having a blog in corporate America today can be compared to a retail store not having a website.
 
The most valuable bit of information I can share with The Buyer Group
blog readers, if you start a blog, stay committet. Blogs are all the buzz today and they have add a new layer of socialization to the Internet and open new channels to your prospects and clients.

Some tips on blog content

News – Since Blogs can be syndicated, content additions are easily dispersed throughout the Web. Company press releases can make great content.
Education — Google created an Adwords Blog, http://adwords.blogspot.com. They use it to further educate Adwords Advertisers on the latest innovations and uses for their product. The Inside Adwords Blog was customized to fit within the look and feel of Google’s Adwords system, even though it is hosted with Blogspot. It is updated weekly with very useful content for its readers. It is even optimized for keywords, while truly educating on new techniques.
Commentary — Insightful analysis of Industry specific news and events is welcomed
Promotion — Blogs can be a great channel to promote new products or services. This promotion can be achieved through a combination of news, education, and commentary.
 
To learn more about the How’s and Why’s of blogging, email me at jswartz@thebuyergroup.com
and I’ll send you a white paper on blogging from expert Joe SEO, Joe Laratro.