Deerfield Beach, FL – July 21, 2008 – The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today’s journalists and bloggers? Does your Web site have good and useful content that is relevant to a user’s search?
In a continuing effort to better serve new and existing clients, The Buyer Group introduces… Read more »
By Lisa Buyer
The best way to foster a bad reputation is avoid confrontation, give no explanation and…oh… let’s not forget don’t pay your bills.
A good example of this is a story covered in a Virginia daily newspaper about the“prominent” real estate developer, Sandler at Greater Marathon Bay, LLC who hired The Buyer Group to handle the public relations for Marlin Bay Yacht Club. This March, the “reputable” real estate developer decided that… Read more »
Deerfield Beach, FL – July 15, 2008 – Florida Interactive PR agency President and CEO, Lisa Buyer has joined the South Florida Interactive Marketing Association (SFIMA), South Florida’s largest forum for online marketing and PR professionals. As founder of the interactive public relations and branding agency The Buyer Group, Lisa brings her search engine savvy expertise to the group as well as her knowledge, experience and resources gained as the co-founder of three previous… Read more »
Word of Mouth PR Replaces Old School Ads
According to The Buyer Group’s online pr team, the old adage of spending money to make money isn’t necessarily true. How is this possible you ask? Well, the New York Times has the answer, and they’re called Yelpers. (Yel * Perz: n. def: an individual who uses www.yelp.com to create product and service reviews, to spread the word about quality businesses.)
In a recent article, NY… Read more »
