The Buyer Group PR + SEO News

Florida PR Agency Gets Rocky Mountain High with Online Public Relations
Colorado Real Estate Developer Optimizes Sales and Marketing Strategy

Deerfield Beach, FL – August 22, 2008 – Online public relations agency, The Buyer Group, announces today the launch of an interactive public relations and branding campaign for Colorado real estate development, Mountain Estates. This Colorado real estate community will receive search engine strategies and online PR as part of The Buyer Group’s interactive public relations and branding services.

“Considering the challenging real estate market, it is critical for builders and developers to implement marketing and public relations strategies that will result in the best ROI, attract quality prospects and convert prospects into buyers,” said Lisa Buyer, President and CEO of The Buyer Group. “The Mountain Estates online campaign combines the best online public relations, branding, and SEM strategies to deliver the most targeted exposure for the best value.”

Interactive public relations and search engine strategies continue to attract quality leads and generate online visibility for real estate companies, despite the challenging economic times.

“The Mountain Estates public relations and marketing strategy includes local online media outlets and real estate-related search engine strategies including optimized press releases, a newsroom blog, pay-per-click advertising campaign, and a variety of other interactive digital strategies involving video, email, and select print media,” said Buyer. “Everything is tracked through Google Analytics so we can measure the return on investment and cost per lead.”

A study from Forrester Research Inc. found that 90 percent of consumers trust recommendations from other consumers. Therefore, the more recommendations that result from online conversations, the more traffic and brand exposure Mountain Estates and other clients can expect from their interactive PR and branding campaigns.

For more information about online public relations company The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411. Lisa Buyer will also be speaking at SES San Jose, August 18-22, 2008 on the subject of news search SEO.

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Searching for me this week?

Find me in San Jose, California at Search Engine Strategies Conference where I will be mixing, mingling, and speaking.

While I am there, here are some hot topic sessions I plan to attend:

• Universal and Blended Search – Industry gurus share exclusive advancements in the world of search.
• Mobile SEO – Mobile search is all about getting found at the tap of a PDA, don’t get left behind. This session highlights best practices to make existing Web sites mobile-ready.
• Pay Per Conversion – The state of the economy makes every click matter. It’s not just clicks, it’s all about conversions.
• Landing Pages – Getting the most out of your pay-per-click campaign and how it integrates with online PR.
• Google Analytics and Web Optimizer – How to increase the ROI of your Web site? Google continues to innovate around bringing power, flexibility, and accessibility to web analytics.
• Building a Search Friendly Site – Tools on how to please both crawler-based search engines as well as end user and visitors.
• SEO Through Blogs and Feeds – How to improve client blogs and generate feed subscriptions.
• News Search SEO - I’ll be in good company speaking on this topic and sharing insight on how optimized press releases and online PR improve search results. Fellow speakers include search-rock stars, Dana Todd, Lee Odden, and Greg Jarboe.
• Social Media Analysis and Tracking – Facebook, Wikipedia and YouTube can be part of a successful PR campaign. This session shares monitoring tools and tips on increased profitability.
• Facebook, Feeds, and Microblogging – Social networks enable the streamlining and exchange of information, what does this mean for your PR future?

If you want to catch up with me at SES or when I return, just let me know. I’d be happy to set up a time to discuss your online public relations and search engine strategies.

Online PR Agency Gets Optimized

Deerfield Beach, FL – Aug 18, 2008 – The Buyer Group welcomes its newest addition, Interactive Editor Nicole Balistreri to its online public relations and branding team.

As a recent graduate of The University of Minnesota School of Journalism and Mass Communication, Balistreri combines her educational background with her experience as a professional blogger to help bring The Buyer Group’s clients the best online PR writing possible.

“We are thrilled to add Nicole to The Buyer Group’s interactive staff,” said Lisa Buyer, The Buyer Group CEO. “She brings a creative flair to her writing that is very trend-focused and refreshing.”

Prior to joining the Buyer Group Team, Balistreri worked for MusicMatters, a music-marketing agency in Minneapolis. Other prior experiences include: working with Utne Magazine in the Advertising and PR departments, and with Music By The Lake in Williamsburg, WI as a Production Assistant.

For more information about The Buyer Group and it’s interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Lisa Buyer Speaks at Search Engine Strategies Conference
Online PR Agency CEO Shares How PR Taps into Power of Search
Deerfield Beach, FL – Aug 11, 2008 – Defining the public relations opportunity with news search starts with the question, “Who is my audience?” Journalist? Analysts? End User? Prospect?

Florida online public relations agency CEO, Lisa Buyer, will speak at the Search Engine Strategies conference in San Jose, California as part of the News Search SEO panel. This panel focuses on how search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations campaign launch.

“Today’s online press release content needs to take the journalist, news blogger, and end user into equation,” said Buyer. “While optimized press releases may be an effective way to improve online visibility for lead generation, we can’t lose sight of the journalist or news bloggers searching for relevant story sources.”

Buyer will be sharing the results of a media focus group asking top tier media including news bloggers about their perspective of online press releases and how they use online search.

“I will be in good company sharing the panel with search industry experts, Lee Odden of TopRankMarketing, Gregg Jarboe, president of SEO/PR, and moderator Dana Todd, CMO of Newsforce,” said Buyer.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

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