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» Monthly Archives: October 2008

The Buyer Group Recommends Social Media Bestseller, “Groundswell”

By: nicole on 10/31/2008

Deerfield Beach, FL – October 31, 2008 – Hanging out online is not just for kids anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube in record numbers! It’s a social phenomenon – the groundswell – that is creating a permanent shift in the way the world works, plays, lives, and thinks.
As search engine savvy, online PR gurus,… Read more »

Google to Patent Social Influence

By: nicole on 10/24/2008

by Nicole Balistreri
It’s a Social Media Revolution!
Social media is poised on the brink of a new revolution. Google recently filed a patent application for it’s newest proprietary technology that determines the biggest influencers on the web.
So, it’s like high school except instead of boyfriend stealing and homecoming queens, this popularity contest helps determine how to place ads and brand-related applications with more targeted accuracy than ever before.
For those of us… Read more »

Non-Surgical Cosmetic Physician Training Offers Online PR Session

By: sarah on 10/22/2008

AAAMS Courses Teach Physicians Botox, Dermal Fillers and Internet Marketing

Deerfield Beach, FL – October 22, 2008 – What do Botox, Dermal Fillers, Red Carpet peels, Facial and neck rejuvenation, mesotherapy, and public relations have in common? Physicians learning these techniques and procedures are also getting a crash course in how to best promote these services to patients and prospects through online public relations and search engine strategies.
This week Dr. Sam Assassa, President… Read more »

Online PR News This Week

By: sarah on 10/17/2008

When an optimized press release generates online news and captures traditional media coverage, it’s a good thing. The Buyer Group netted the most coveted goal in online PR this month: delivering positive media coverage for clients.
Luxury clients Me Day Spa, Colorado Mountain Estates, and Dr. Paul Wigoda got more than an ego boost this week while featured in major media outlets around the country. Leads, Web site visitors, and third party exposure are… Read more »

The Buyer Group Adds Drama of Reality Blogging to Online PR

By: sarah on 10/16/2008

Reality Blog Follows Women Through Menopause and Targets Journalists
Deerfield Beach, FL – October 16, 2008 – Sex, gossip, fights, and…menopause? The kind of drama normally reserved for “The Real World” and “Survivor” is coming to desktops and laptops everywhere courtesy of The Buyer Group’s latest social media project, MenopauseManiac.com.
Sponsored by BodyLogicMD, The Buyer Group’s first foray in the reality blogging world follows in the footsteps of teenage anti-heros LonelyGirl15 and Lil’Loca, However,… Read more »

Florida PR Agency on Client Gifting

By: sarah on 10/07/2008

Online PR Company Gifting Policy… meaningful more than monetary
Choosing client gifts can be tricky. Do you go with something professional like a paperweight, online public relations book, or logo business card holder? Or do you give something more personal like a gift certificate to their favorite restaurant?
The Buyer Group goes with meaning.
Gift giving for client birthdays and holidays is an important part of relationship building and maintenance.
Jeff Zbar, noted South… Read more »