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» Monthly Archives: November 2008

The Buyer Group’s Top 20 Online PR Tips

By: sarah on 11/18/2008

Identify your top three keyword phrases – know what your audience is searching for.
Confused about the keyword density in your press release? When in doubt, use an optimization tool like Newsforce.
Submit online press releases via an optimized wire service such as PRWeb, BusinessWire or Marketwire.
Link your press releases to a video of related content produced by you on a client-specific YouTube channel. This generates link building. YouTube shows up on the… Read more »

Online PR Agency CEO Lisa Buyer Speaks at PubCon

By: sarah on 11/10/2008

Topics Include the Power of Search and Using Online PR to Grow Web Traffic
Deerfield Beach, FL – November 10, 2008 – Using online PR to increase Web traffic for businesses is as easy as three letters: S-E-O. Search engine optimization not only increases the likelihood of web site visits and page rank but also generates quality leads and conversions.
Florida online public relations agency CEO, Lisa Buyer, is speaking at PubCon, the annual… Read more »

President-Elect Obama Rides The Groundswell to Victory

By: nicole on 11/05/2008

Will Obama implement the same groundswell tactics that aided him to victory in his government? Josh Bernoff, social media expert and author of New York Times Bestseller, “Groundswell” seems to think so…
Bernoff is a Forrester Research analyst and blogger who calls on Obama to create “a community of committed Americans to discuss the solutions to the problems that face us.”
After the stunning Internet strategy Obama used to secure the presidency, harnessing the… Read more »