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Archive for January, 2009Leadership Starts with Online PRFriday, January 30th, 2009Last weekend at the Shop To Earn Leadership event, The Buyer Group online PR gurus presented the social media how-to’s of multi-level marketing. Sarah Van Elzen and Joe Laratro, The Buyer Group’s online marketing specialists gave it their all on how social media can increase the effect and profitability of the Shop To Earn MLM business model.
Victory for Online PR Client, The Opp-GuideMonday, January 26th, 2009We are happy to announce that due to The Buyer Group’s online PR efforts our client, The Opp-Guide has won the $10,000 grant from the Best Buy @15 Challenge. Thanks to everyone that voted! We appreciate your time. South Florida Youth Non Profit Awarded $10K in Best Buy @15 Challenge Fort Lauderdale, FL – January 26, 2009 – After 30 days of grassroots initiatives, text messages, and online voting, The Opp-Guide, an online resource for community service activities within the South Florida tri-county area, has been chosen as one of the fifteen Youth Venture Teams that will receive $10,000 from the @15 fund in the Best Buy @15 Challenge with Youth Venture. The Opp-Guide is a teen-run non profit initiative that encourages other local teens to get involved in their communities. As the only winner in Florida, The Opp-Guide hopes to use this award to expand its Spanish Web site and to allow for outreach to other communities. “We are incredibly excited about the designation as one of the @15 Challenge winners,” said Wendi Oppenheim, The Opp-Guide President and Co-Founder. “The goal of the Opp-Guide is to encourage teens to get involved and stay involved in their communities even though most teens’ volunteer motivation is initially to fulfill their school’s service requirement. The Opp-Guide, written for teens by teens, offers information about local volunteer opportunities with truthful and informative reviews which, in turn, help students choose a service experience for themselves.” Comparable to Zagat or Yelp, The Opp-Guide is a Web site where teens submit reviews of their volunteer experiences with local nonprofits and charities. The @15 Challenge featured a number of socially responsible programs designed by 30 young social entrepreneurs from around the country. “We look forward to allocating these funds to the development of our Web presence,” said Oppenheim. “The response we’ve had from our site has made a tremendous effect on getting South Florida teens involved with an experience they enjoy and we’re excited to hopefully start Opp-Guide chapters in other areas of the country.” The Opp-Guide has proven an innovative way to get teens involved in community service by helping them pinpoint opportunities that tap into their passion and skills. Opp-Guide users have submitted reviews on organizations ranging from the Boys and Girls Club of America to local soup kitchens. The user-generated-content aspect of the site lets teens share their opinions about community service experiences. About The Opp-Guide For more information about the Opp-Guide visit: http://www.opp-guide.com/ ShopToEarn Business Model Works in Down EconomyFriday, January 16th, 2009Las Vegas, NV – January 16, 2008 – What do you get when you cross affiliate marketing with a hybrid multi-level marketing business model and social consciousness? ShopToEarn and ShopToEarth (http://www.shoptoearn.net). Shop To Earn is turning e-commerce on its head with a platform on which well-known retailers – including just-inked deals with Victoria’s Secret and Expedia – discount up to 30 percent of the sales with shoppers and the people they refer. It’s a concept that has attracted 80,000 members and put Shop To Earn on target for $120 million in revenues annually in just two years. “Our members aren’t pushing somebody’s powder, potion or pills,” said Dan Swiniarski, President of ShopToEarn. “There’s nothing sexy about getting paid to shop and getting paid to refer others to shop, but it’s a very simple way to save time, save money, save travel, and save gas – and receive cash back on your network’s purchases from hundreds of the biggest names in e-commerce retail.” There are three levels of membership: Web Site Owner, Business Builder, and Broker. As a Web site Owner, Shop To Earn members control their own shoptoearn.net/user domain and receive cash back on every purchase from their Web site. As a Business Builder, members can earn commissions on their own shopping list and receive a $100 training bonus for every new Web Site Owner they refer. After the Business Builder refers three Web Site Owners and generates $100 in monthly business volume through his/her website’s link to Shop To Earth, the Business Builder begins receiving commissions on everyone in his/her network. Brokers, meanwhile, are both Web Site Owners and Business Builders. Once a Broker has referred three Web Site Owners, his/her website is free, and Brokers also earn the same commissions as Business Builders. Shop To Earn pays 100 percent of the retailer’s commission to the member. “Shop To Earn’s multi-level marketing business model is fairly simple in comparison to other network marketing companies,” said Swiniarski. “Our members get paid to shop and refer; the more they shop and the more they refer, the more they earn.” While members are shopping at online stores like Target, Best Buy, the Gap, and other leading brands, Shop To Earth gives shoppers access to natural, organic, and earth-friendly brands like Avalon, Kiss My Face and Nature’s Gate through member portals. The company generates revenue through margins on Shop To Earth products. Shop To Earn’s goal is to become the largest shopping portal in the world. In the wake of a recession that is spurring more people to look for value-added products and services, as well as new income streams, the company is making great strides with new members springing up in New York, Chicago and San Francisco. In fact, ex-real estate agents, brokers, construction executives, and financial industry professionals are turning to Shop To Earn to save money on goods and to earn extra cash. “E-commerce and the environment are at the forefront of the global economy. ShopToEarn and ShopToEarth are positioned strategically at the forefront of this revolution,” Swiniarski said. “With ShopToEarn we have the ability to make a difference and do the right thing for the environment, while also helping put cash back into the pockets of hard working people.” About Shop To Earn and Shop To Earth Opp-Guide Gets Good Ink, Last Days to VoteTuesday, January 6th, 2009Last Sunday, our client, The Opp-Guide, was featured in the South Florida Sun Sentinel with a story profiling the non profit’s involvement in the Best Buy @15 Challenge. Click here to check out the story. The Opp-Guide is in competition to win a $10,000 grant to help expand its volunteerism guide to other communities. Help us win – Here’s How You can vote once per day until the competition ends, this Friday, January 9th. Feel free to vote both ways each day and thanks in advance! Online PR How To Be in 2009Monday, January 5th, 2009Take a moment and breathe in 2009’s online PR tips on how to be… be present For 2009 Happy New Year |
