The Buyer Group PR + SEO News

Online PR Presentation on Blogs, Social Media & Google News Search Results

Deerfield Beach, FL – March 24, 2009 – How fast does news travel on Google News? “In a New York minute,” says Lisa Buyer, president and CEO of leading interactive PR agency The Buyer Group and guest speaker at Search Engine Strategies (SES) New York March 24-26, 2009.

As part of the News Search SEO Panel, Buyer will discuss how launching a targeted online public relations campaign can attract quality traffic through optimized press releases.

The News Search SEO panel shares how to create online PR that speaks to multiple audiences such as journalists, analysts, and end users as well as how this relates to the success of news searches and search engine results.

“This is my second year speaking on the News Search SEO panel,” said Buyer. “It’s remarkable how online news trends can shift even within a year; 2009 is definitely the year for Twitter.”

Industry trendsetters’ Greg Jarboe President of SEO-PR, Dana Todd CMO of Newsforce, John Shehata Senior SEO Manager of Advance Internet Inc., and moderator Mark Jackson President/CEO of Vizion Interactive will join Lisa Buyer on the News Search SEO panel.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services call Lisa Buyer at 954.354.1411.

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Visit our Facebook Fan Page
Follow me on Twitter
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Online PR Agency Debuts its Social Media Side of Life

Deerfield Beach, FL – March 17, 2009 – Fans of The Buyer Group can now stake their claim. Who is winning the popularity contest on Facebook? Barack Obama and Coca-Cola seem to be the most popular brands on Facebook, but The Buyer Group joins the ranks with the debut of its Facebook Fan Page.

The Buyer Group’s fan page acts as an interactive resource where the Internet PR firm can connect with clients, fans, marketers, and other media professionals, providing the latest updates on SEO, online PR, and branding news.

“The Buyer Group’s fan page was a natural progression to network with clients and fans,” said Lisa Buyer, The Buyer Group President and CEO. “With blogging, networking, newsfeeds, and a platform that still can’t be beat, Facebook continues to grow in popularity as a social media tool that also doubles as a PR tool, depending on the nature of a business and its market.”

While Facebook is continuing to gain popularity with social media users all over the world, the free, interactive platform can connect businesses and consumers directly – allowing PR professionals and online advertisers to communicate with potential clients and prospects in a user-friendly environment. The Buyer Group’s fan page features informative articles, blogs, and photos while allowing “fans” to communicate directly with The Buyer Group for their online PR needs.

Social media services like Facebook, also known as Web 2.0, are a staple in the online landscape, quickly proving a necessary component in relevant online PR campaigns. Helping businesses embrace the advantages of Facebook, along with other emerging online technology, is part of The Buyer Group’s mission to provide clients with the best of traditional and online PR services, branding, and search engine strategies.

About Facebook
Facebook is a social media network launched in February 2004 as a platform for online users to connect by sharing ideas and information. Over the past few years Facebook has emerged as one of the most successful social media services in the world, allowing millions of people to connect with friends and family members, share photos, blog about their experiences, and discover new web sites and friendships along the way. This initial concept has quickly evolved into a valuable resource for online marketing, providing companies with the opportunity to target and optimize their online impact while keeping in tune with their customers wants and needs. To learn more about Facebook, visit http://www.facebook.com.

About The Buyer Group
The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.  Lisa Buyer is a regular speaker at Internet Marketing conferences including PubCon and Search Engine Strategies talking on the topics of online PR, News search SEO and the influences of social media.  For more information about The Buyer Group and its interactive public relations and branding services call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Visit our Facebook Fan Page
Follow me on Twitter
Find me on Facebook
Connect with me on LinkedIn

Looking for Lisa Buyer this week?  Check Twitter.com/lisabuyer for constant updates.

Speaking in 140 characters or less, Twitter users have up-to-the-minute information about the who’s, what’s, where’s, and why’s of business, plus a little extra. My current status would look a little like this:

In twitter language that translates to: I’m attending Pubcon, a search marketing conference that covers all aspects of online business.  I am speaking on the panel  “Moving Old Brands into the New Social Media,” but better yet — I’ll be attending the coolest sessions that will take The Buyer Group PR campaigns to a new level.

And how valuable is PR right now?

It’s about as valuable as you make it — and in this economy, you must make every dollar count.

Check out what I have highlighted from a PR perspective:

• Writing Headlines that Rock
• Web Site Design and SEO Deployment – Get your PR agency involved!
• The Twitter and Microbogging Revolution -
• How PR Agencies Intersect with PR
• Brand and Reputation Management
• Intersection of Search and Social Media
• Optimizing a Local Search Campaign using PR
• Personalized and Universal Search
• Leveraging Consumer Generated Content
• Tracking Results

Let us know if you are interested in getting together to see how you can apply some of these strategies and help get the best PR/Branding ROI in this challenging economy. And keep in mind, traditional PR is still The Buyer Group’s foundation, all of this new media only gives us new tools to make PR more powerful — and all strategies are not created equal.

It’s apparent: social media has exploded to the masses. The WWW of social networks and applications have made a huge impact in the business and online PR world. Stretching from the Twitter accounts of Obama, Brittany Spears and Fox News to the Facebook Fan Pages of Victoria Secret, Target and The Buyer Group.

But… we want to know: Is all social media created equal?

Abrams Research Group decided to find out by asking 200 social media leaders from across the U.S. and Canada, including founders, bloggers, journalists, entrepreneurs, and members of the Twitterati, what social media services have made the largest impact in business and which are just a sinking ship.

You asked – they answered.

Twitter Rules the Web! Out of the 200 surveys collected during Social Media Week 2009, 40 percent of respondents picked Twitter as the number one Social Media service for businesses.  The very distant number 2 winner, LinkedIn only garnered 21.3 percent of the votes.

• Twitter also ruled supreme when surveyors were asked what Social Media service they would advise a business to pay for with a winning 39.6 percent. Although the race was a little closer in this category with LinkedIn, Youtube, and Facebook following close behind, respectively, Twitter definitely seems to be the social media du jour!
• See what all the fuss is about on The Buyer Group’s Twitter page!

Facebook Fans Rejoice! Despite coming in second or third in a few categories, Facebook is still the social media service no one can leave behind. When surveyors were asked which social media network they would actually pay for, Facebook was the clear winner with an impressive 32 percent of the votes.

• With blogging, networking, newsfeeds, and a platform that still can’t be beat, Facebook continues to grow in popularity from students to parents to businesses and beyond.
• Check out The Buyer Group’s Facebook Fan Page for your online PR inspiration!

Avoid the Uncool! With all the good news surrounding the popularity of social media there has to be a downside right? Well there is and according to the 200 social media leaders surveyed, the biggest challenge facing social networking services is: The inevitable slide into ‘uncoolness.’

While fads are known for coming and going at lightening speeds, the Internet moves even faster. Taking advantage of the boost that social networking can give your business means staying current with the service everyone is taking about (i.e.—Twitter, Facebook) and which social media services have somehow become so uncool they’re embarrassing (i.e.- MySpace received horrible scores and comments in every category).

• So how do you know which social media sites to trust and which to leave in the dust? Leave it to the PR professionals, of course, at The Buyer Group! Our traditional PR foundation mixed with online expertise means you get the best online PR for your business instead of wasting time and money on efforts that may or may not get you the results you need.

To find out more about The Buyer Group’ s social media services and how you can improve your online PR contact The Buyer Group today!