The Buyer Group PR + SEO News

The Buyer Group Welcomes Brian Goodling to Social Media Team

More top talent joins The Buyer Group. Brian Goodling is the Interactive Media Coordinator with The Buyer Group connecting client’s social networks in the search marketing and online public relations space. He graduated from Syracuse University with a degree in finance and entrepreneurship in 2006 and spent the last three years working in-house for a leading residential builder and developer.

Brian recently attended Search Engine Strategies in New York where he attended workshops on social media, natural search strategies and all things Twitter, YouTube, Facebook and Google. His favorite parts about SES were Marty Weintraub’s “An Update on Social Media Optimization!” and Guy Kawasaki’s keynote Reality Check and Twitter, social media tool of the 21st century!

Interested in Social Media 101 lessons?

On Tuesday, Lisa Buyer and Sarah Van Elzen hosted the first Social Media Boot Camp for ShopToEarn associates. The Buyer Group covered some serious territory talking about the ins and outs of social media  with a half hour of introductory information for social media beginners.

The Social Media Boot Camp line up included:
LinkedIn – The Professional.
Network, discover professional connections and join the ShopToEarn group
Facebook – The Connector.
Share and connect with friends.
Twitter – For Updates.
What are you doing right now? This social messaging site is all the talk and mini updates.
YouTube – For Watching.
Let the Official ShopToEarn channel tell the story.
Flickr – For Photos.
It’s where all the online photo-sharing happens.

ShopToEarn associates that are new to social media were encouraged to pick their favorite channel and follow ShopToEarn and ShopToEarth.  As a result of the webinar, ShopToEarn had 300 new subscribers, tweeters, and social media brand advocates behind the ShopToEarn name!

The Buyer Group will be heading up monthly Social Media Boot Camp’s for Shop To Earn with the next date on Tuesday May 12th, 2009.

Lisa Buyer speaks to WebPro News during PubCon Austin about social media and branding.

Highlights:

• Companies are afraid of transparency
• Social Media is here to stay
• Strategies need to match business strategies and objectives
• Most employees are already on social media, create guidelines

Check out the interview below and the full story on WebPro News Video Blog.

One of The Buyer Group’s online PR clients’ ShopToEarth celebrates Earth Day 2009 by giving back to non-profits. See the press release below for how you can participate in Earth Day.

ShopToEarth / ShopToEarn Celebrates Earth Day 2009
Shop To Earn’s Eco-Friendly Shopping Portal Gives Back to Non-Profits

Las Vegas, NV – April 2, 2009 – Shopping online and saving the environment go beyond Earth Day for ShopToEarth (Shop To Earth), the largest eco-friendly shopping portal dedicated to helping consumers live green, save green and earn green. In honor of International Earth Day, marked for April 22, 2009, ShopToEarth/ShopToEarn announces it is donating a portion of all proceeds of green shopping purchases from select ShopToEarth retailers to the ShopToEarth Foundation. The mission of the Foundation is to support non-profit organizations that protect, preserve and sustain planet earth.

During the month of April, all of the following ShopToEarth retailers will donate one dollar per order to the ShopToEarth Foundation: Aquasana, Bayes, Emugenix, Energetix, Natureall, Magic FlashDrive, People Pets and Horses, Sun Warrior, Sweet Wheat, Whole Food Farmacy and True Green.

Another way ShopToEarth associates are giving back for Earth Day is to purchase the stylish and organic ShopToEarth-Day T-Shirt, available exclusively via the Shop To Earth Store. From every order placed, two dollars will be donated to the ShopToEarth Foundation. In addition, associates purchasing a ShopToEarth Foundation Package will support Earth Day by triggering two dollar per order contribution to The ShopToEarth Foundation.

“We have a team of 80,000 ShopToEarn/ShopToEarth business leaders who are proactively greening their shopping and lifestyle,” said ShopToEarth President, Dan Swiniarski. “ShopToEarth supports and is aligned with International Earth Day’s efforts to stop climate change, green our schools, encourage environmental education, and foster a green generation of environmental activists. Every time our associates make a purchase from the ShopToEarth-store, a portion of the proceeds go directly to sustaining and growing eco-friendly programs and campaigns.”

Also, we are excited to announce that one of our retail partners has donated $5,000 to the ShopToEarth Foundation in an effort to kick off Earth Day and moving Shop To Earth into a place of growth and support for our planet earth.

For more information about how to contribute or participate locally for Earth Day visit: http://www.earthday.net/ or http://www.greenapplemusicfestival.com/ also check the official ShopToEarn / ShopToEarth blog: http://officialshoptoearn.blogspot.com/.

About Shop To Earn and Shop To Earth
Empowering its associates to choose a lifestyle of better health and increased wealth, the goal of Shop To Earn and Shop To Earth is to increase environmental awareness and social responsibility. Through its alliances with the biggest name retailers in traditional and environmentally friendly products, Shop To Earth associates have access to natural, organic, and earth-friendly brands. While purchasing these products, Shop To Earth associates receive a percentage of cash back on all their purchases through the Shop To Earn/Shop To Earth portals.

For more information about ShopToEarn and ShopToEarth visit: www.shoptoearnnewsroom.com.