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» Monthly Archives: June 2009

Scrumptious 2009 Social Media Statistics

By: sarah on 06/23/2009

Starving for the latest stats, figures and social media rankings?  So were we…
According to a study from Compete.com, Facebook has taken first place for unique visitors, which are now more than 68 million, as well as monthly visits, topping out at nearly 1.2 billion for the month of January.
MySpace is now the second most used social media site (58 million), with Twitter in distant third place (6 million).  Even with the dramatic… Read more »

Thou Shalt Be Social: 10 Commandments of Social Media

By: sarah on 06/18/2009

Although we haven’t heard from Moses lately, and these commandments aren’t carved in stone, The Buyer Group holds true to its faith in social media.
Inspired and written by Lon Safko, author of The Social Media Bible, the 10 Commandments of Social Media preach the ease and importance of actively engaging audiences through social media channels.
Safko suggests, “Get out there and get involved. If you aren’t in the game, you can’t win.”
Concurring… Read more »

Bing, Bang, Boom! Microsoft Blows up Online PR

By: sarah on 06/15/2009

As search engines continue to multiply and evolve, the giant Microsoft has launched its newest search offering, http://www.Bing.com, which for the realm of online PR adds to the list of places to be found and people to be seen.
New user-friendly features by Bing include:
•    A ‘related searches’ column on the left side of the page sorted by categories: news, video, images, and shopping sites
•    Each search result has a ‘preview’ option… Read more »

Duplicate Content a “No Go” for SEO and Online PR

By: sarah on 06/11/2009

One of the latest challenges in the SEO and online PR world is the issue of duplicate content.  One of the latest challenges in the SEO and online PR world is the issue of duplicate content.
While it may be mildly annoying for you to read the same sentence twice, duplicate content is a major problem for search engines trying to return unique and distinct results.
At The Buyer Group, we are constantly learning… Read more »

Coffee Talk, BizJournals.com + Social Media

By: sarah on 06/02/2009

It’s no secret that traditional newspapers are facing an uphill battle when it comes to circulation and readership in this era of fast-paced, on-demand and online news. Instead of fighting this current, the South Florida Business Journal is riding it, using social media and online tactics to attract new readers and boost distribution of its stories.
Speaking at a breakfast presented by Business Wire, Kevin Gale, editor of the South Florida Business Journal, described… Read more »

All things Social Media, Even SEO?

By: sarah on 06/01/2009

In the ever-changing, fast-paced world of social media, there is always something new to learn. Continually striving to be ahead of the PR curve, The Buyer Group took part last week in an emerging technology webinar presented by SEMPO (Search Engine Marketing Professional Organization).
The webinar highlighted the intersection between social media and online search results. SEMPO stressed that the future of all media is social and that search engines are increasingly displaying social… Read more »