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» Monthly Archives: July 2009

Two David’s Team Up Against Google Goliath

By: sarah on 07/29/2009

The battle for online market share is continuing to intensify as Microsoft opens a can of competition at the established search engine powerhouse, Google.
Microsoft’s latest attempt to thrust its newly released Bing.com into the fray has them teaming with Yahoo.  Under the partnership, Yahoo is abandoning its own search technology in favor of the newly developed Bing algorithms.
According to Mashable.com, a partnership with Yahoo provides Microsoft the scale and advertising opportunities needed… Read more »

10 Twitter Tips: Make The Most Out Of Each Post

By: sarah on 07/28/2009

With rumors spreading that Google will soon offer real-time search capabilities, allowing for the indexing of Tweets and other up-to-the-minute data, it is becoming essential that users optimize their Twitter profiles and content to rank highly in search results.
The following list is a breakdown of the Top 10 Twitter SEO Tips from Mashable.com.  As an online public relations agency, The Buyer Group uses each of these strategies to manage and optimize clients’ social… Read more »

SFIMA Presents “The Glitter of Social Media”

By: sarah on 07/24/2009

As the media landscape evolves by the day, social media has emerged as the newest mountain to climb for public relations and marketing agencies.
Recognizing what worked in the past may not work today, The Buyer Group has embraced the opportunity of allowing social media to generate leads and profits for large and small businesses, nationally and locally.
The Buyer Group attended “The Glitter of Social Media” presented by the South Florida Interactive Marketing… Read more »