It’s what every CEO should know, SES San Jose keynote speaker Charlene Li maps future of search and social media at SES San Jose 2009.
CEO’s, decision makers, marketers, and business owners need to break out of the bubble and explore social media. An authentic relationship with clients and prospects via social media can create essential benefits for any business.
Charlene Li, the Founder of Altimeter Group and co-author of Groundswell, gave her keynote speech at SES San Jose 2009 on the future of search. Charlene described the “pyramid,” outlining your target market, in particular, those who are sharing the content you provide. Charlene also said that companies need to start at the bottom and reach out to those who are consuming and absorbing your content. The first step is interacting with those consumers, which in turn builds a stronger foundation to market your product.
The video below shows portions of Li’s speech about CitySearch partnering with Facebook and also commentary from The Buyer Group’s Lisa Buyer and Pattie Simone, from Womenentrepreneur.com. Pattie suggests that companies are still silent about giving up control in the social media space when they should encouraging the use of this medium. Charlene confirms this saying that companies must create relationships in social media space in order to foster trust and authenticity. Lisa Buyer adds a client case study about how The Buyer Group has created relationships of value for their client using social media tools such as Facebook, YouTube and Twitter.
The Buyer Group highly recommends the book Groundswell to all clients and prospects to get Li’s perspective and valuable insight on the impact social media and social networks for all businesses.
In between friends and follows, I hope your summer is tweeting you well with a good mix of business and pleasure. We wanted to share with you The Buyer Group’s latest interactive line-up.
Friends: More than just titles, yes, we’ve got talent. Proven, measured, referenced and real! I’ve put together a trusted team of industry experts adding to The Buyer Group’s PR mix including investor relations, search pros, senior editors, social media elites, digital die-hards, and WOM (word of mouth) brand junkies.
Growth: Looks like I’m in the right industry. This week’s NYT said the PR industry will continue to grow at a steady pace. “Little growth is forecast to come from shrinking traditional media, instead, it will be drawn from areas like public relations.” Social media spending is expected to balloon to over $3.1 billion between now and 2014, while the trusted PR industry is predicted to lead all media growth according to this week’s New York Times article.
Speaking of social media, Interactive Producer Sarah Van Elzen and I host monthly social media webinars for clients like ShopToEarth @shoptoearth, a 80,000+ eco-friendly business network, as well as boating industry leaders Monterey Boats @monterey_boats.
Milestones: I welcome the latest addition to the client roster, RSource, a business services company specializing in revenue cycle management. In other words, they help collect debt and keep the cash flowing so you can focus on running your business. Healthcare, credit card companies and business leasing are the sweet spots for RSource. Follow them @RSourceNews.
Follows: I’m hitting the road next week to share all things search and social at @SESSanJose in California during August 10-14. I’ll be speaking on two panels: Using Search for Missing Persons and Using Twitter as a PR Tool. Stay tuned for an email from me with my full line up of sessions I’ll be attending. And, if you are in the mood for search, follow me through the conference @lisabuyer on Twitter.
Sidebar: TBG client Roy Oppenehiem @oplaw is hosting a free seminar tomorrow: “Should you Walk? Real Estate Workshop” if you or anyone you know needs advice on buying, selling or saving a home. Roy can help.
Hope you’re having a fabulous summer.
Lisa
P.S. Last but not least special thanks to our University of Florida summer intern Matt Innes @mattinnes who is now, all things social. We will be continuing to work with him virtually in the Fall as he returns to Gainesville for his last semester as a Gator.
Also, if you’re on Facebook, become a fan of The Buyer Group for current event schedules and blog posts.
Always providing the punch line, Matt Innes, The Buyer Group’ssocial media intern, has been added to The Buyer Group full-time roster. Helping manage social media accounts and online public relations tasks, Matt Innes will continue working with The Buyer Group as he completes his final semester at The University of Florida.
Check out Matt’s video below for a sneak peak into Matt’s life at The Buyer Group.
A study released this week titled “Communications Industry Forecast” from the private equity firm Veronis Suhler Stevenson, indicates that despite all the bad news swirling about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, according to The New York Times article by Stephanie Clifford.
“Almost none of that growth is forecast to come from shrinking traditional media, however,” Clifford wrote. “Instead, it will be drawn from areas like word-of-mouth marketing and public relations (with a 9.2 percent compound annual growth rate from 2008 through 2013), branded entertainment (9.3 percent) and the Internet and mobile devices (10.2 percent).”
More than just a press release, online PR and branding agency programs offer investor relations, social media, search engine strategies, journalism, and digital media talent
Delray Beach, FL - July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR agency owner, blogger and SES speaker. The Buyer Group announces the addition of a diverse team of industry experts for clients looking for more than just a press release.
In addition to its in-house PR and social media talent, The Buyer Group pools together a virtual team of business consultants as part of the agency business model including: investment relations specialist Kelly McCarthy, SEO/SEM expert Joe Laratro, senior journalist and new media expert Jennifer LeClaire, award-winning brand guru Carah Von Funk, and search-savvy web agency owner Stephen Rosen.
“These additions to our team underline additional depth, breadth, and value of the online PR services from The Buyer Group,” said Lisa Buyer. “The future of the online public relations agency system is fluid, virtual, adaptable, and diverse,” said Buyer. “Our ability to tap into the diversity of industry expert minds when building a PR campaigns is priceless to clients.”
Industry Experts Joining The Buyer Group Team
Kelly McCarthy @kelly_mccarthy, president and CEO of Infusion Capital, an investor relations agency.
Joe Laratro @jlaratro, president and CEO of Tandem Interactive, an online marketing agency that specializes in search engine marketing and SEO strategies, education and training
Jennifer LeClaire @jleclaire, a new media entrepreneur offering expert journalism content and reporting.
Stephen Rosen @sitemind, owner of Sitemind, a search-savvy web site design and development studio.
The Buyer Group is an interactive public relations and branding agency that leverages 20 years of award-winning PR services and social media experience. Always dynamic and cutting-edge, The Buyer Group bolsters its personalized and boutique approach to public relations, offering skills and knowledge that larger PR agencies are not positioned to supply without sending clients to multiple sources.
About The Buyer Group @thebuyergroup
The Buyer Group is a member of the South Florida Interactive Marketing Association and is recognized as a Google Advertising Professional Company. Lisa Buyer is a regular speaker at Internet Marketing conferences including PubCon and Search Engine Strategies talking on the topics of online PR, News search SEO and the influences of social media. For more information about The Buyer Group and its interactive public relations, social media and online branding services visit http://www.thebuyergroup.com or follow Lisa Buyer on Twitter @lisabuyer.
