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» Monthly Archives: August 2009

Lisa Buyer with Groundswell’s Charlene Li Video Interview

By: sarah on 08/20/2009

It’s what every CEO should know, SES San Jose keynote speaker Charlene Li maps future of search and social media at SES San Jose 2009.

CEO’s, decision makers, marketers, and business owners need to break out of the bubble and explore social media. An authentic relationship with clients and prospects via social media can create essential benefits for any business.
Charlene Li, the Founder of Altimeter Group and co-author of Groundswell, gave her keynote… Read more »

Friends and follows, growth and milestones @TheBuyerGroup

By: sarah on 08/05/2009

In between friends and follows, I hope your summer is tweeting you well with a good mix of business and pleasure. We wanted to share with you The Buyer Group’s latest interactive line-up.
Friends: More than just titles, yes, we’ve got talent. Proven, measured, referenced and real! I’ve put together a trusted team of industry experts adding to The Buyer Group’s PR mix including investor relations, search pros, senior editors, social media elites, digital… Read more »

Matt Innes: a Good Sport with Social Media

By: sarah on 08/05/2009

Always providing the punch line, Matt Innes, The Buyer Group’s social media intern, has been added to The Buyer Group full-time roster.  Helping manage social media accounts and online public relations tasks, Matt Innes will continue working with The Buyer Group as he completes his final semester at The University of Florida.
Check out Matt’s video below for a sneak peak into Matt’s life at The Buyer Group.
Go Gators!

Forecast: PR industry will grow at a steady pace

By: sarah on 08/05/2009

A study released this week titled “Communications Industry Forecast” from the private equity firm Veronis Suhler Stevenson, indicates that despite all the bad news swirling about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, according to The New York Times article by Stephanie Clifford.

“Almost none of that growth is forecast to come from shrinking traditional media, however,” Clifford wrote. “Instead, it will be drawn… Read more »

The Buyer Group Welcomes Industry Experts to Interactive PR Team

By: sarah on 08/01/2009

More than just a press release, online PR and branding agency programs offer investor relations, social media, search engine strategies, journalism, and digital media talent
Delray Beach, FL – July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR agency owner, blogger and SES speaker. The Buyer Group announces the addition of a diverse team of industry experts… Read more »