The Buyer Group PR + SEO News

Sometimes in life you meet the right people to get you from Point A to Point B.

That’s how I would describe the karma-like way I met Sarah Van Elzen almost three years ago and our professional relationship to date. At the time, Sarah was fresh out of the University of Minnesota and a transplant to South Florida while I was transitioning The Buyer Group from a traditional to a digital PR agency.

Millennial New Beginnings
Fast forward to today, Sarah has decided to follow her dream of all things digital and has taken on a new position as a digital planner with an interactive agency closer to home in Milwaukee.

I want to take this time to acknowledge Sarah’s prolific dedication to The Buyer Group, above all, her honest work ethic and willingness to learn, grow and be resourceful. I could go on an on about the importance of honesty and ethics in the workplace, but let’s just say Sarah is a leading example online and offline.

So, let’s not say goodbye but good luck to Sarah, as we will continue to stay connected through our professional (and social) networks.

Hello Millennials
On the hello side, I want to welcome Susan Miller, executive admin for The Buyer Group, Stacy Kinney, social media editor and coordinator, and Arwen Taylor as SEO writer and blogger. Also, working virtually from the Gator Nation in Gainesville, Florida is Matt Innes, another Milllennial who will be taking on a permanent role working on the client services side of The Buyer Group.

What is a Millennial?
Millennials are the new generation of college graduates changing the way work gets done and were born between 1980 and 2000. They have 95 million cohorts and it’s their talent that helps drive a company into the new age of doing business.
I’m happy to have had the opportunity to work with a Millennial crème-of-the-crop like Sarah and share her with everyone. Please also join me in welcoming the new additions to The Buyer Group as we work together to socialize your business.

See you online,
Lisa Buyer

Become our fan on Facebook: http://www.facebook.com/thebuyergroup
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Demonstrating the explosive growth of social media sites, USA Today may have become the world’s first major news outlet to write a story entirely from interviews on Twitter, the Web’s newest hotspot.

According to a social media webinar presented by SEMPO (Search Engine Marketing Professional Organization), more than 14% of CEOs are now actively tweeting.  USA Today Money Section’s Del Jones completed his story exclusively with CEO sources reachable through Twitter.

This statistic highlights SEMPO’s assertion that the future, if not the present, of all media is social.  Even more important to the world of online public relations is the intersection between social media sites and online search results. SEMPO stressed the point that search engines are increasingly displaying social media as top results.

The instant response platforms of social media sites have allowed for more to be said about brands than ever, placing new pressure on companies to monitor and engage in dialogue with consumers.

For information on how your business can use social media to its advantage contact Lisa Buyer at lbuyer@thebuyergoup.com.

Tweeting doctors boost exposure and uncover their market
South Florida Business Journal – by Jeff Zbar

Paul Wigoda tweets a few times a week. It may be about breast augmentation, statistics on pectoral implants or the difference between “smart” and traditional liposuction.

To date, some 122 Twitter users are “following” the doctor. He hopes he’s reaching a new audience with every tweet.

“This is just one more way to speak to patients and potential patients,” said Wigoda, who practices plastic surgery in Fort Lauderdale. “It’s a quick way to interact with them.”

As a physician whose practice is 10 years old, Wigoda isn’t alone – or even a pioneer – in using Twitter to promote his business. In February, surgeons in Detroit tweeted live from the operating room during a cancer procedure. Across the social media landscape, more physicians – and other professionals, like attorneys and accountants – are using Twitter to reach their target market and establish their expertise.

The “Twitter-verse” is the new social and commerce marketplace, even for professional service providers like physicians, said Marvin Dejean, CEO of Markcom Industries, a Coral Springs interactive marketing agency. While some physicians, attorneys or accountants historically have shied from marketing and advertising, social media outreach for many no longer can be ignored, he said.

“This universe is becoming larger and larger. It’s becoming the marketplace touching every commerce and consumer point you can think of,” he said. “Online is the next marketplace, and social media plays a tremendous role in that.”

Wigoda works with a local interactive marketing firm to write three or four tweets each week, which the firm then posts to his site. Tweeting a few months now, Wigoda often will write a blog post – maybe on a procedure or a special offer – then tweet about it, he said. Whether Twitter is driving new business or new leads are coming from his Web site or blog, Wigoda cannot say. But, he believes he cannot ignore that marketplace.

To read the full article visit the South Florida Business Journal.