The Buyer Group PR + SEO News

As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.

Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.

Keep reading to see Lisa’s thoughts on client trust as well as which executive is wishing to land Tiger Woods as a client.

Happy New Year from The Buyer Group!

Marketing executives hope for success in the new year
South Florida Business Journal – by Jeff Zbar

“What I want for the holidays is … to have more successful clients,” admitted Gary Schweikhart of PR-BS, in Boca Raton. “The better they do financially, the less likely it is that PR will get the budget ax in a tight economy.”

The grace of Google to find her clients’ releases, and greater acceptance and understanding of that place where social media and PR converge were Lisa Buyer’s wishes. The more they get it, the greater the chance for return on investment from a social media PR campaign.

While they’re at it, a little hands-off trust would be nice, too.

“Let go,” said Buyer, principal with The Buyer Group, a Deerfield Beach-based interactive PR and branding firm. “I would like the control freaks and micromanaging type of clients to consider letting go and trusting who they hire.”

You can check out the entire SFBJ article here.

It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.”

Hagarty searched the various Internet sites and came across some of Oppenheim’s past media coverage. The real estate reporter called Oppenheim and interviewed him about what a homeowner should know before they stop paying the mortgage: a tough decision and one that Oppenheim helps his clients make each day.

It’s a fact: 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert. Traditional PR efforts combined with savvy optimization will increase your on-line visibility.

Read the full story Debtor’s Dilemma: Pay the Mortgage or Walk Away on the Oppenheim Law News Room or in today’s Wall Street Journal on page A22.

Follow @JamesRHagarty on Twitter for more excellent reporting from The Wall Street Journal

http://twitter.com/JamesRHagerty

Lisa Buyer and Sarah Van Elzen interview with Greg Jarboe at SES Chicago. The question? What can Google give me for Christmas this year? The answer. Page one in search!

Let it snow for SEO at Chicago’s Search Engine Strategies conference where Lisa Buyer presents on the News Search SEO panel today with Newsforce CMO Dana Todd (@danatodd) and YouTube and Video Marketing author Greg Jarboe (@gregjarboe), moderated by Top Rank Blogger Lee Odden (@leeodden).

The power of search is changing the game for public relations and social media says Buyer, president and CEO of The Buyer Group, an interactive online PR and branding agency.

Presenting to Internet savvy CEOs, senior marketing executives and search engine optimization professionals, Buyer offers insight and examples of ways to use public relations techniques, social media channels and SEO strategies to leverage an increase in online visibility.

“Google’s roll out of Real Time Search yesterday is a big indicator of the direction in search and social media,” Buyer said. “News is happening in real time, and now Tweets as part of Google Search shrinks the press release down to 140 characters or less. Let’s not forget Facebook alone has added 50 million new users in the past two months to reach a total of more than 350 million.”

“Interactive media has taken the communications industry by storm in the past year,” Buyer said. “With this enormous growth comes a frequent and exciting shift in strategy and practice.  Implementing SEO strategies into public relations is the latest movement as search engines begin to place increased importance on these messages.”

“Writing a killer press release and distributing promotional materials is not enough in today’s multimedia landscape,” Buyer said.  “Journalists in today’s fast-paced environment are using search to find or add to stories, while consumers are finding their news via the search engine, alternative networks like YouTube, and even through social networks.”

For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.

About Lisa Buyer

http://www.thebuyergroup.com/60-seconds-with-lisa

About SES Chicago

http://www.searchenginestrategies.com/chicago/