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» Monthly Archives: December 2009

Lisa Buyer Talks to SFBJ about CEOs, Social Media and Google Wishes

By: Lisa Buyer on 12/30/2009

As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.
Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.
Keep reading to see Lisa’s… Read more »

Roy Oppenheim Gets Ink in WSJ via Online PR and Searches

By: Lisa Buyer on 12/17/2009

It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.”
Hagarty searched the various Internet sites and came across some of Oppenheim’s past media coverage. The real estate reporter called Oppenheim and interviewed him about… Read more »

Snow, SEO and CEOs @SES Chicago, Lisa Buyer Presents on News SEO Panel

By: Lisa Buyer on 12/08/2009

Let it snow for SEO at Chicago’s Search Engine Strategies conference where Lisa Buyer presents on the News Search SEO panel today with Newsforce CMO Dana Todd (@danatodd) and YouTube and Video Marketing author Greg Jarboe (@gregjarboe), moderated by Top Rank Blogger Lee Odden (@leeodden).
The power of search is changing the game for public relations and social media says Buyer, president and CEO of The Buyer Group, an interactive online PR and branding… Read more »