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@LisaBuyer Tweets from Search Engine Strategies #SESSF

By: sarah on 08/20/2010

How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test.
Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as they learn to make new friends, get more leads and increase visibility by adding some fresh socialization tools and… Read more »

Do you LIKE it?

By: sarah on 08/13/2010

Happy #Follow Friday!

I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama
Just published: Agencies Eat, Pray, Love for PR
The midlife crisis of public relations and traditional media is a serious one that… Read more »

Vocus Acquires HARO: The World of PR is Changing and Never Coming Back

By: Lisa Buyer on 06/15/2010

Peter Shankman started HARO (Help A Reporter Out) in 2007 with a Facebook Group and two overweight cats, he explained in a blog announcing the sale of his wildly popular PR service to Vocus Inc.
HARO, a free service matured through a deft use of social media, connects journalists on deadline with public relations professionals and small business owners with stories to share.
The Buyer Group has been a HARO subscriber since the service’s… Read more »

SES NY, Social Media Saviors and PR Scandals

By: Lisa Buyer on 03/15/2010

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.

Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write a piece… Read more »

Help Haiti via Social Media. Status, Post, Text + Tweet the Word

By: Lisa Buyer on 01/19/2010

Websites, blogs, texting and social media are serving as a viral PR and marketing platform for the recent Haiti disaster relief efforts.
The Red Cross texting campaign went viral through social media sites like Facebook and Twitter, and donations for Haiti alone have already doubled the $4 million that was donated to all charities by mobile texts in all of 2009.
Think about how you can use your own website, blog or social media… Read more »

Social Media Helps Haiti

By: Lisa Buyer on 01/15/2010

Unprecedented damage and destruction on the island nation of Haiti has been met by an extraordinary fund raising effort through the Internet and social media.

Port-au-Prince, Haiti

Aid workers began updating followers on Facebook and Twitter within minutes of the 7.0 earthquake striking Port-au-Prince on January 12.
The Red Cross alone has raised over $8 million through their “Text Haiti” campaign that allows cell phone users to donate $10 via text message.
The Buyer… Read more »

Starting 2010 “On the Right Foot” with Online Powerhouse Zappos

By: Lisa Buyer on 01/13/2010

Within moments of stepping into the Zappos headquarters in Las Vegas, it was easy to see the buzz CEO Tony Hsieh is generating by his company’s unique corporate culture is no fluke.
Employees ring cowbells and blow horns to greet guests, conference rooms are extravagantly themed, and Hsieh, one of the youngest and most successful CEOs out there, works from a cubicle that looks like it came straight out of a frat house. Sounds… Read more »

Lisa Buyer with Groundswell’s Charlene Li Video Interview

By: sarah on 08/20/2009

It’s what every CEO should know, SES San Jose keynote speaker Charlene Li maps future of search and social media at SES San Jose 2009.

CEO’s, decision makers, marketers, and business owners need to break out of the bubble and explore social media. An authentic relationship with clients and prospects via social media can create essential benefits for any business.
Charlene Li, the Founder of Altimeter Group and co-author of Groundswell, gave her keynote… Read more »

SFIMA Presents “The Glitter of Social Media”

By: sarah on 07/24/2009

As the media landscape evolves by the day, social media has emerged as the newest mountain to climb for public relations and marketing agencies.
Recognizing what worked in the past may not work today, The Buyer Group has embraced the opportunity of allowing social media to generate leads and profits for large and small businesses, nationally and locally.
The Buyer Group attended “The Glitter of Social Media” presented by the South Florida Interactive Marketing… Read more »