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PubCon Dallas: The Buyer Group’s Social Media Recap

By: Lisa Buyer on 04/15/2010

There’s a reason the PubCon motto is, “We start where other conferences finish.”
Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.
SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda Waltington Ph. D., founder of Search for Profit, and Michael Gray, president of… Read more »

BPA and Baby Bottles: A Social PR Case Study

By: Lisa Buyer on 04/14/2010

“Something must be done to protect the children of South Florida from this dangerous chemical,” says Wendi Oppenheim, a high school junior who brought the facts to the Broward County Commission Tuesday morning.
Looking to prevent the negative health effects associated with Bisphenol-A, Oppenheim presented her recognized research and argued in favor of the Commission’s passage of The Broward County Toxin Free Toddlers and Baby Act.
The Buyer Group, a social media savvy public… Read more »

Help Haiti via Social Media. Status, Post, Text + Tweet the Word

By: Lisa Buyer on 01/19/2010

Websites, blogs, texting and social media are serving as a viral PR and marketing platform for the recent Haiti disaster relief efforts.
The Red Cross texting campaign went viral through social media sites like Facebook and Twitter, and donations for Haiti alone have already doubled the $4 million that was donated to all charities by mobile texts in all of 2009.
Think about how you can use your own website, blog or social media… Read more »

Lisa Buyer Talks to SFBJ about CEOs, Social Media and Google Wishes

By: Lisa Buyer on 12/30/2009

As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.
Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.
Keep reading to see Lisa’s… Read more »

Two David’s Team Up Against Google Goliath

By: sarah on 07/29/2009

The battle for online market share is continuing to intensify as Microsoft opens a can of competition at the established search engine powerhouse, Google.
Microsoft’s latest attempt to thrust its newly released Bing.com into the fray has them teaming with Yahoo.  Under the partnership, Yahoo is abandoning its own search technology in favor of the newly developed Bing algorithms.
According to Mashable.com, a partnership with Yahoo provides Microsoft the scale and advertising opportunities needed… Read more »

10 Twitter Tips: Make The Most Out Of Each Post

By: sarah on 07/28/2009

With rumors spreading that Google will soon offer real-time search capabilities, allowing for the indexing of Tweets and other up-to-the-minute data, it is becoming essential that users optimize their Twitter profiles and content to rank highly in search results.
The following list is a breakdown of the Top 10 Twitter SEO Tips from Mashable.com.  As an online public relations agency, The Buyer Group uses each of these strategies to manage and optimize clients’ social… Read more »

Social Media Webinar Brands Shop To Earn

By: sarah on 05/11/2009

The Buyer Group’s Lisa Buyer with Sarah Van Elzen take the lead of a social media webinar designed exclusively for the Shop To Earn Network.  This Social Media Boot Camp gives interactive training on how to get started on social media sites, with a special focus on Twitter.  Shop To Earn’s President and CEO Dan Swiniarski fully embraces Twitter, now communicating meaningful updates twice a day to the 80,000+ Shop To Earn Network.  Follow… Read more »

Lisa Buyer at Pubcon This Week

By: sarah on 03/11/2009

Looking for Lisa Buyer this week?  Check Twitter.com/lisabuyer for constant updates.
Speaking in 140 characters or less, Twitter users have up-to-the-minute information about the who’s, what’s, where’s, and why’s of business, plus a little extra. My current status would look a little like this:

In twitter language that translates to: I’m attending Pubcon, a search marketing conference that covers all aspects of online business.  I am speaking on the panel  “Moving Old Brands into… Read more »

For the Love of Online PR and Social Media

By: sarah on 02/13/2009

On Valentine’s Day The Buyer Group kicks off online PR ways to share the love. What a better way to communicate with potential customers than with the power of social media? The Buyer Group is happy to share our expertise and social networking know-how with your company and help you show your love where it really matters!

Share the love and become our fan on The Buyer Group’s Facebook Fan Page!
Follow us on… Read more »

ShopToEarn Business Model Works in Down Economy

By: sarah on 01/16/2009

Las Vegas, NV – January 16, 2008 – What do you get when you cross affiliate marketing with a hybrid multi-level marketing business model and social consciousness? ShopToEarn and ShopToEarth (http://www.shoptoearn.net).
Shop To Earn is turning e-commerce on its head with a platform on which well-known retailers – including just-inked deals with Victoria’s Secret and Expedia – discount up to 30 percent of the sales with shoppers and the people they refer. It’s a… Read more »