» Posts in the Public Relations Category:
More than just a press release, online PR and branding agency programs offer investor relations, social media, search engine strategies, journalism, and digital media talent
Delray Beach, FL – July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR agency owner, blogger and SES speaker. The Buyer Group announces the addition of a diverse team of industry experts for clients looking for more than just a press release.
In addition to its in-house PR and social media talent, The Buyer Group pools together… Read more »
It’s no secret that traditional newspapers are facing an uphill battle when it comes to circulation and readership in this era of fast-paced, on-demand and online news. Instead of fighting this current, the South Florida Business Journal is riding it, using social media and online tactics to attract new readers and boost distribution of its stories.
Speaking at a breakfast presented by Business Wire, Kevin Gale, editor of the South Florida Business Journal, described how his paper is amending its business model to stay afloat in today’s market.
The paper is using Twitter posts, RSS feeds, cooperating with search… Read more »
Demonstrating the explosive growth of social media sites, USA Today may have become the world’s first major news outlet to write a story entirely from interviews on Twitter, the Web’s newest hotspot.
According to a social media webinar presented by SEMPO (Search Engine Marketing Professional Organization), more than 14% of CEOs are now actively tweeting. USA Today Money Section’s Del Jones completed his story exclusively with CEO sources reachable through Twitter.
This statistic highlights SEMPO’s assertion that the future, if not the present, of all media is social. Even more important to the world of online public relations is… Read more »
The Buyer Group’s CEO, Lisa Buyer, along with social media intern, Matt Innes, stepped up to bat yesterday with former Florida Marlin’s All Star Jeff Conine filming video testimonials for the Shop To Earn/Shop To Earth network. Five videos were produced detailing ‘Mr. Marlin’s’ personal and business experiences with ShopToEarn.
The clips were filmed in Conine’s personal memorabilia room and will be used as part of Shop To Earn’s social media PR strategy. They will be released on Shop To Earn’s Facebook, YouTube and Twitter channels.
Conine calls Shop to Earn his “third career” after winning two World Series… Read more »
Matt Innes is the newest member of The Buyer Group team, working as a social media intern for the summer of 2009. A senior at the University of Florida, Matt is majoring in Public Relations with minors in Sports Management, Entrepreneurship and Education. He is a member of UF’s PRSSA chapter and his previous journalism experience includes writing for the Fort Lauderdale Sun-Sentinel’s Next Generation program.
Matt’s role at The Buyer Group ranges from helping update client’s social media channels, writing and editing content for press releases and blogs and assisting in meetings with clients.
“I know that interactive… Read more »
One of The Buyer Group’s online PR clients’ ShopToEarth celebrates Earth Day 2009 by giving back to non-profits. See the press release below for how you can participate in Earth Day.
ShopToEarth / ShopToEarn Celebrates Earth Day 2009
Shop To Earn’s Eco-Friendly Shopping Portal Gives Back to Non-Profits
Las Vegas, NV – April 2, 2009 – Shopping online and saving the environment go beyond Earth Day for ShopToEarth (Shop To Earth), the largest eco-friendly shopping portal dedicated to helping consumers live green, save green and earn green. In honor of International Earth Day, marked for April 22, 2009, ShopToEarth/ShopToEarn… Read more »
Father Uses Social Media to Find Missing Daughter After 20 Years
Patrick Sessions Launches Official Tiffany Sessions Blog and Outreach
Gainesville, FL – February 9, 2009 – When missing person Tiffany Sessions (http://tiffanysessions.com/) disappeared from Gainesville without a trace on February 9, 1989, there was no Amber Alert, no Web sites displaying pictures of missing kids – and no social media to spread the word across the country with a few keystrokes.
Tiffany Sessions is still missing, her case is still open, and real estate developer-turned missing children advocate, Patrick Sessions, is leveraging social media tools to help police… Read more »
By Lisa Buyer, Dr. Alicia Stanton, Patrick Savage (President BodyLogicMD)
It’s always a good PR thing to get listed as a resource in a NY Times bestseller.
Two years ago the three of us arrived at Suzanne Somers home in Palm Springs, California for an intimate dinner party, celebrating the release of her book, “Ageless, The Naked Truth About Bioidentical Hormones.” She graciously invited the physicians and anti-aging experts who contributed their expertise to the book. We had no doubt it would become a New York Times bestseller, and it did, just like her previous book, “The Sexy Years.”… Read more »
By Lisa Buyer
The best way to foster a bad reputation is avoid confrontation, give no explanation and…oh… let’s not forget don’t pay your bills.
A good example of this is a story covered in a Virginia daily newspaper about the“prominent” real estate developer, Sandler at Greater Marathon Bay, LLC who hired The Buyer Group to handle the public relations for Marlin Bay Yacht Club. This March, the “reputable” real estate developer decided that real estate was no longer a good market and Steve Sandler of L.M. Sandler & Sons Inc shut down the project. This decision – part… Read more »
All Eyes Online
Best PR Strategies for More Visibility and Qualified Leads
By Lisa Buyer
What do you say when your customers ask “How come your company doesn’t come up in Google?”
Does your public relations strategy consider your buyer’s online ‘search’ habits? Are you coming up in key word searches related to your brand name, product or service? Are you participating in the online conversations and getting search engine visibility in Google News, YouTube, Yahoo News and reaching out to influential bloggers?
The answers should all be yes, without question, and if there was any hesitation in coming… Read more »
