The Buyer Group PR + SEO News

As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.

Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.

Keep reading to see Lisa’s thoughts on client trust as well as which executive is wishing to land Tiger Woods as a client.

Happy New Year from The Buyer Group!

Marketing executives hope for success in the new year
South Florida Business Journal – by Jeff Zbar

“What I want for the holidays is … to have more successful clients,” admitted Gary Schweikhart of PR-BS, in Boca Raton. “The better they do financially, the less likely it is that PR will get the budget ax in a tight economy.”

The grace of Google to find her clients’ releases, and greater acceptance and understanding of that place where social media and PR converge were Lisa Buyer’s wishes. The more they get it, the greater the chance for return on investment from a social media PR campaign.

While they’re at it, a little hands-off trust would be nice, too.

“Let go,” said Buyer, principal with The Buyer Group, a Deerfield Beach-based interactive PR and branding firm. “I would like the control freaks and micromanaging type of clients to consider letting go and trusting who they hire.”

You can check out the entire SFBJ article here.

More than just a press release, online PR and branding agency programs offer investor relations, social media, search engine strategies, journalism, and digital media talent

Delray Beach, FL - July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR agency owner, blogger and SES speaker. The Buyer Group announces the addition of a diverse team of industry experts for clients looking for more than just a press release.

In addition to its in-house PR and social media talent, The Buyer Group pools together a virtual team of business consultants as part of the agency business model including: investment relations specialist Kelly McCarthy, SEO/SEM expert Joe Laratro, senior journalist and new media expert Jennifer LeClaire, award-winning brand guru Carah Von Funk, and search-savvy web agency owner Stephen Rosen.

“These additions to our team underline additional depth, breadth, and value of the online PR services from The Buyer Group,” said Lisa Buyer. “The future of the online public relations agency system is fluid, virtual, adaptable, and diverse,” said Buyer.  “Our ability to tap into the diversity of industry expert minds when building a PR campaigns is priceless to clients.”

Industry Experts Joining The Buyer Group Team

• Kelly McCarthy @kelly_mccarthy, president and CEO of Infusion Capital, an investor relations agency.
• Joe Laratro @jlaratro, president and CEO of Tandem Interactive, an online marketing agency that specializes in search engine marketing and SEO strategies, education and training
• Jennifer LeClaire @jleclaire, a new media entrepreneur offering expert journalism content and reporting.
• Carah von Funk @vonfunk, brand champion at CvF, Inc with previous experience as senior management with Crispin Porter + Bogusky
• Stephen Rosen @sitemind, owner of Sitemind, a search-savvy web site design and development studio.

The Buyer Group is an interactive public relations and branding agency that leverages 20 years of award-winning PR services and social media experience. Always dynamic and cutting-edge, The Buyer Group bolsters its personalized and boutique approach to public relations, offering skills and knowledge that larger PR agencies are not positioned to supply without sending clients to multiple sources.

About The Buyer Group @thebuyergroup
The Buyer Group is a member of the South Florida Interactive Marketing Association and is recognized as a Google Advertising Professional Company. Lisa Buyer is a regular speaker at Internet Marketing conferences including PubCon and Search Engine Strategies talking on the topics of online PR, News search SEO and the influences of social media. For more information about The Buyer Group and its interactive public relations, social media and online branding services visit http://www.thebuyergroup.com or follow Lisa Buyer on Twitter @lisabuyer.

One of the latest challenges in the SEO and online PR world is the issue of duplicate content.  One of the latest challenges in the SEO and online PR world is the issue of duplicate content.

While it may be mildly annoying for you to read the same sentence twice, duplicate content is a major problem for search engines trying to return unique and distinct results.

At The Buyer Group, we are constantly learning about the ever-changing realm of SEO (search engine optimization) and apply these tactics into our online PR practices.  Oftentimes, companies try to take the easy way out to deliver their message, in hopes to rank higher or produce more in search results.  This includes taking one page of content from a Web site and placing it on another site such as a blog or social media channel.

Unfortunately, this approach will not produce better search results at all.  Unless the content is heavily edited from one page to a next, using this practice will lead to issues within search results.  Search engines like Google figured this detour out quite some time ago and has adapted to filter search results that only display one set of duplicate content among its highest results.  So for example, if a company takes a Web page from their Web site and posts it on their blog, the search engine will only show one of these pages in the search results.

When it comes to online public relations, it is important for content to be thought out and uniquely designed across a company’s online real estate.  Strategic social media participation in addition to an optimized Web site can greatly increase the exposure of any company.

For information on how The Buyer Group can optimize your Web site for greater search results and brand your company’s presence on social media contact Lisa Buyer today at 954.354.1411 x 14 or lbuyer@thebuyergroup.com.