The Buyer Group PR + SEO News

The press release is now the tweet, the post, and the status update, according to Lisa Buyer, President and CEO of The Buyer Group.

Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.

Buyer was recently published on ClickZ.com as she described how social media has added to the public relations and marketing mix for Gretchen Rubin’s best selling book “The Happiness Project” and Piper Aircrafts latest entry-level airplane.

Check out the full article for Buyer’s analysis of these cases or hear her speak at SES NEW York, March 22-26, at the Hilton New York.

Lisa Buyer delivers online PR insight + shares how businesses can leverage the powerful reach of social media to increase sales, generate leads and improve customer service at the industry’s top seminars, webinars and conferences

The Buyer Group is more than interactive when it comes to industry conferences and dedicated to leading the pack with social media, online public relations and search engine marketing trends. During the past year, the communications industry witnessed unprecedented growth in social media, with social networking sites accounting for more than 11 percent of total time spent online.

Lisa Buyer, president and CEO of The Buyer Group, helps clients and public relations professionals stay ahead of the social media curve.

“One of our goals at The Buyer Group is to define the current digital marketing and PR landscape,” Buyer said. “Speaking at a variety of conferences, workshops and seminars affords our agency the opportunity to share cutting-edge social media and public relations practices with clients, CEOs and communications professionals.”

Below is a list of 2010 social media, PR and SEO events The Buyer Group is scheduled to participate in.

ShopToEarth’s The Next Step

The Buyer Group is the official online PR and social media agency for ShopToEarth, an online shopping portal. The Buyer Group launched the eco-friendly e-commerce business venture’s new social media channels and unveiled ShopToEarth’s 2010 Mission Video in January.

ShopToEarth Monthly Social Media for Business Training

Designing monthly social media training webinars focused on using networks like Facebook, Twitter and LinkedIn, The Buyer Group’s Lisa Buyer hosts the network’s monthly social media training webinar on the second Thursday of each month.

Search Engine Strategies: New York

Lisa Buyer will join approximately 5,000 marketers and search engine optimization professionals attending SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties.

News Search Optimization + Search, PR and the Social Butterfly

Moderating two panels in two days is just the beginning of The Buyer Group’s 2010 conference schedule. Join Lisa Buyer as she shares how to take social media to the boardroom and use press releases to tap into the power of news search.

Event Details: Wednesday, March 24^th – 2:15 p.m. and Thursday, March 25^th – 4 p.m. at the Hilton New York. Full agenda and registration information here.

PubCon Dallas: Social Media, PR + Search

Starting where other conferences leave off, The Buyer Group will be presenting on the intersection on public relations and search through social media at PubCon Dallas 2010.

Event Details: April 13 – 15, 2010 Dallas Texas Full agenda and registration information here.

Also on The Buyer Group’s conference list for 2010:

SES San Francisco – August 16-20, 2010 The Moscone Center

PubCon Las Vegas – November 8 – 11, 2010 Las Vegas Convention Center

SES Chicago – Fall 2010, dates to be scheduled.

The Buyer Group is available for custom client webinars or live presentations designed to teach your in-house team how to be social media savvy and maximize the direct and indirect benefits of social media.

Lisa Buyer and Sarah Van Elzen interview with Greg Jarboe at SES Chicago. The question? What can Google give me for Christmas this year? The answer. Page one in search!

Let it snow for SEO at Chicago’s Search Engine Strategies conference where Lisa Buyer presents on the News Search SEO panel today with Newsforce CMO Dana Todd (@danatodd) and YouTube and Video Marketing author Greg Jarboe (@gregjarboe), moderated by Top Rank Blogger Lee Odden (@leeodden).

The power of search is changing the game for public relations and social media says Buyer, president and CEO of The Buyer Group, an interactive online PR and branding agency.

Presenting to Internet savvy CEOs, senior marketing executives and search engine optimization professionals, Buyer offers insight and examples of ways to use public relations techniques, social media channels and SEO strategies to leverage an increase in online visibility.

“Google’s roll out of Real Time Search yesterday is a big indicator of the direction in search and social media,” Buyer said. “News is happening in real time, and now Tweets as part of Google Search shrinks the press release down to 140 characters or less. Let’s not forget Facebook alone has added 50 million new users in the past two months to reach a total of more than 350 million.”

“Interactive media has taken the communications industry by storm in the past year,” Buyer said. “With this enormous growth comes a frequent and exciting shift in strategy and practice.  Implementing SEO strategies into public relations is the latest movement as search engines begin to place increased importance on these messages.”

“Writing a killer press release and distributing promotional materials is not enough in today’s multimedia landscape,” Buyer said.  “Journalists in today’s fast-paced environment are using search to find or add to stories, while consumers are finding their news via the search engine, alternative networks like YouTube, and even through social networks.”

For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.

About Lisa Buyer

http://www.thebuyergroup.com/60-seconds-with-lisa

About SES Chicago

http://www.searchenginestrategies.com/chicago/

It’s what every CEO should know, SES San Jose keynote speaker Charlene Li maps future of search and social media at SES San Jose 2009.

CEO’s, decision makers, marketers, and business owners need to break out of the bubble and explore social media. An authentic relationship with clients and prospects via social media can create essential benefits for any business.

Charlene Li, the Founder of Altimeter Group and co-author of Groundswell, gave her keynote speech at SES San Jose 2009 on the future of search.  Charlene described the “pyramid,” outlining your target market, in particular, those who are sharing the content you provide. Charlene also said that companies need to start at the bottom and reach out to those who are consuming and absorbing your content.  The first step is interacting with those consumers, which in turn builds a stronger foundation to market your product.

The video below shows portions of Li’s speech about CitySearch partnering with Facebook and also commentary from The Buyer Group’s Lisa Buyer and Pattie Simone, from Womenentrepreneur.com. Pattie suggests that companies are still silent about giving up control in the social media space when they should encouraging the use of this medium. Charlene confirms this saying that companies must create relationships in social media space in order to foster trust and authenticity. Lisa Buyer adds a client case study about how The Buyer Group has created relationships of value for their client using social media tools such as Facebook, YouTube and Twitter.

The Buyer Group highly recommends the book Groundswell to all clients and prospects to get Li’s perspective and valuable insight on the impact social media and social networks for all businesses.