The Buyer Group PR + SEO News

Every social media user puts such great importance on building a large following on Twitter or group of Fans on Facebook. It definitely  is important  to connect with as many people as possible in both public relations and social media, however the strength of your connection is dependent on how well you know your audience.  Ask your followers questions about themselves. Gain a sense of who they are, and customize your responses to them based on their personal details.

Put a face to your name and reveal who is behind your messages.  Whether it is the company’s CEO, social media coordinator or Frank from Accounting, allowing your audience to connect a real face and name with your content will help to foster a relationship and encourage interaction.

The CEO of Virgin, Richard Branson, is the face of his company’s social media presence.

The Buyer Group always focuses on content quality over quantity.  Followers don’t want to be bombarded with news they’ve already read or repetitive links to a blog or Web site. Focus on providing timely information and unique content. Your fans and followers  will come with time .