The Buyer Group PR + SEO News

As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.

Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.

Keep reading to see Lisa’s thoughts on client trust as well as which executive is wishing to land Tiger Woods as a client.

Happy New Year from The Buyer Group!

Marketing executives hope for success in the new year
South Florida Business Journal – by Jeff Zbar

“What I want for the holidays is … to have more successful clients,” admitted Gary Schweikhart of PR-BS, in Boca Raton. “The better they do financially, the less likely it is that PR will get the budget ax in a tight economy.”

The grace of Google to find her clients’ releases, and greater acceptance and understanding of that place where social media and PR converge were Lisa Buyer’s wishes. The more they get it, the greater the chance for return on investment from a social media PR campaign.

While they’re at it, a little hands-off trust would be nice, too.

“Let go,” said Buyer, principal with The Buyer Group, a Deerfield Beach-based interactive PR and branding firm. “I would like the control freaks and micromanaging type of clients to consider letting go and trusting who they hire.”

You can check out the entire SFBJ article here.

It’s no secret that traditional newspapers are facing an uphill battle when it comes to circulation and readership in this era of fast-paced, on-demand and online news. Instead of fighting this current, the South Florida Business Journal is riding it, using social media and online tactics to attract new readers and boost distribution of its stories.

Speaking at a breakfast presented by Business Wire, Kevin Gale, editor of the South Florida Business Journal, described how his paper is amending its business model to stay afloat in today’s market.

The paper is using Twitter posts, RSS feeds, cooperating with search engines and allowing users to e-mail copies of stories through its Web site in an effort to promote content in the weekly print editions.

While some papers feel Google has hurt the exclusivity of news stories, the South Florida Business Journal cooperates with the search engine to drive traffic to its site, Gale said.  Twitter serves the same purpose through tweets that link users directly to the Journal’s news stories.

“We want our site to be an electronic water cooler,” he said. “It’s become a place where people can gather to read and discuss analytical and insightful news of South Florida businesses.”