As The Buyer Group CEO Lisa Buyer put it last week on Twitter, “The best high for #PR peeps is when client is interviewed by the media.”
The Buyer Group Client Oppenheim Law is in the news again, contributing to a report from CBS 4 that the State of Florida is now number two nationally in foreclosure filings for the year behind only California.
Foreclosure defense attorney Roy Oppenheim joined CBS 4 Chief Consumer Investigator Al Sunshine to break down South Florida’s foreclosure numbers and tell homeowners what they can expect in the coming months.
According to the report, foreclosures are continuing to rise in South Florida, even when compared to last year’s staggering numbers. Broward County ranks third in Florida foreclosure filings, with 1 out of every 21 units in some form of foreclosure.
“In Florida there is clearly a backlog, and I don’t see the problem getting much better,” Oppenheim said. “I don’t see it getting much worse, but the idea everyone is saying that the problem is getting better is nonsense.”
Check out the video below for the full report with Al Sunshine including Oppenheim’s assessment of government-backed foreclosure programs. For the latest in South Florida real estate trends and foreclosure defense advice, follow Oppenheim Law on Twitter @OPLaw.
P.S. Save the Date! Oppenheim Law’s next foreclosure defense workshop is Wednesday, August 4 @ 6:00 pm. The theme is “Strategic Default: What We Can Learn from the Wealthy” hosted by Roy Oppenheim. Check out the South Florida Law Blog for more information.
Tune in tonight at 6 PM to the Oppenheim Law Online Stream and hear Oppenheim explain the latest trends in South Florida real estate including strategic defaults, short sales and foreclosure defense.
The Buyer Group’s social media team will be on hand to broadcast the event live online, connecting Oppenheim to homeowners across the country looking for answers to real estate questions.
Check out the YouTube video below for a preview of tonight’s topics from Roy Oppenheim, and we look forward to seeing you online tonight!
For the latest information on South Florida real estate and legal news, follow Roy Oppenheim on Twitter @OPLaw and subscribe to the South Florida Law Blog.
The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online.
Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview below with Web Pro News as Buyer discusses news search, social media optimization and the latest tools The Buyer Group is using for its interactive public relations clients.
Socializing the press releases is one way companies can generate instant search gratification with tools like PitchEngine which allows for social content, text and links to be bundled in one powerful URL.
The untapped potential of social media for interaction between PR professionals, CEOs and the media is starting to be realized through resources such as Twitter’s #journchat and #Commentz.
Learn about these social media topics and more if you’re in Toronto and follow @lisabuyer for updates and insights on #SESToronto 2010.
Delivering the power of interactive pr, search and social media to the field of B2B planning software, The Buyer Group provides public relations, search engine optimization and digital media strategies for Holland-based software company Quintiq
Deerfield Beach, FL – May 11, 2010 – “Companies settling for traditional public relations are finding themselves getting nowhere… fast,” says The Buyer Group CEO Lisa Buyer.
Expanding its social media, digital branding and search engine optimization portfolio to include an international B2B software company, The Buyer Group welcomes a new client to its PR roster: Holland-based Quintiq.
Quintiq provides advanced planning, scheduling and supply chain management software solutions. This fast-growing company established in The Netherlands in 1997, offers and implements software for planning and optimizing complex business processes and was recently awarded a contract with the United States FAA for up to $17.6 million.
The Buyer Group provides Quintiq with interactive public relations, SEO and social media consulting aimed at generating increased awareness, coverage in the U.S. Market.
There’s a reason the PubCon motto is, “We start where other conferences finish.”
Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.
SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda Waltington Ph. D., founder of Search for Profit, and Michael Gray, president of Atlas Web Service, joined Buyer on the panel. Together they shared the ins and outs of Google’s personalized search features and what this means for SEO and tracking.
Here’s a quick look at what was said and shared on Day 1 through Twitter from @lisabuyer:
It’s the simple things in life. SEO tip from #pubcon: SEO is alot of small things done well per @amandaw
SEOs need proficiency in pushing multiple types of content for ultimate successful personalized/universal search says @amandaw at #pubcon
Site speed matters for ultimate search results says @amandaw#pubcon speaker
Optimizing for Google Maps is less competitive than traditional and draws attention says @brianpcombs#pubcon
Heads up! Google will soon be announcing a real estate search engine says @brianPCombs#pubCon
You can rewrite SERPS with Google Local, yes, it’s possible! Says @brianpcombs#pubcon, just do some optimzation #pubcon
@Graywolf talks about are we screwed with personalized and univeral search? #pubcon Answer: No, it can work for you
Personalized search tip: Googe makes connection via what’s on your Google Profile, go optimize Google profile per @graywolf#pubcon
Personalized search tip from #pubcon: Use social media as tool to get people sharing your stuff = better search results. per @graywolf
And I’m surrounded by them at #pubcon! RT @julito77: RT @mashable Twitter Has 105 Million Registered Users http://bit.ly/d1bCuT
Local Search Dallas @chiropractic talking about mobile apps and how to Stay on the Map! Show up in SEO!
Content, site performance and good SEO are the keys to successful universal and personalized search @amandaW#pubcon
PubCon Local SEO Tip: Staying committed to adding new content, 2 articles a week = 104 pages a year per Maria Harrison @iclarity
Check back for an update on PubCon Dallas. You can follow the action live on Twitter through @lisabuyer or #PubCon.
“Something must be done to protect the children of South Florida from this dangerous chemical,” says Wendi Oppenheim, a high school junior who brought the facts to the Broward County Commission Tuesday morning.
Looking to prevent the negative health effects associated with Bisphenol-A, Oppenheim presented her recognized research and argued in favor of the Commission’s passage of The Broward County Toxin Free Toddlers and Baby Act.
The Buyer Group, a social media savvy public relations and branding agency, was charged with raising awareness of Wendi’s accomplishments as a researcher as well as the cause she is passionately fighting for.
Mindful of the waning effectiveness of traditional press pitches, the first step was creating a social media friendly and interactive press release. Social releases combine the power of links, keywords, images and video and package it all in a ready-to-share customized URL. Distributing a traditional press release through this untraditional format generated hundreds of additional views and increased traffic to the accompanying photos and video.
Links to the interactive release were sent to parenting and environmental bloggers, shared on social media channels and incorporated into the advisories sent to local media outlets.
Oppenheim started her research saying, “Something must be done!” and took a huge step toward protecting Broward County’s children. In addition to an outpouring of support from the South Florida community as well as the Broward County Commission, these tactics culminated in a sit down interview with NBC 6 WTVJ that aired on Tuesday night’s local news at 6 and 11 pm.
The Buyer Group is proving strategically social public relations is no longer the future of the communications industry and is helping clients maximize their PR potential more and more each day.
For information on how The Buyer Group can help your business or brand, contact Lisa Buyer at lbuyer@thebuyergroup.com today.
Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation
New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and The Social Butterfly.
“Social media is a game changer for marketers,” said Buyer, President and CEO of The Buyer Group. “Public Relations professionals especially need to adjust the strategy, and it’s important for CEOs and CMOs to support and understand this critical shift in communication.”
Here are some of @lisabuyer’s favorite Tweets of PR, social media and SEO wisdom from #SESNY:
Hire an in-house SEO manager that fits your corporate culture, tip from Joe Laratro SEO Expert @jlaratro via #sesny
29 minutes ago via TweetDeck
Heading to see @jlaratro talk about how to bring and manage SEO in-house #sesny, a must attend! #CEO #SEO
about 1 hours ago via TweetDeck
Good #sesny Morning! Sipping @starbucks latte and preparing for News Search Optimization panel at 2:45 today! #CMO #CEO #PR see you there
about 3 hours ago via TweetDeck
RT @toprank: RT @Ponderful: Social Media Tracker Viralheat Gets An Upgrade w/ Facebook, Twitalyzer + Klout Integrtion http://tcrn.ch/alPNG1
about 3 hours ago via TweetDeck
@byronwhite says create a content marketing plan and look at content interactions #sesny
about 18 hours ago via web
Met with Facebook today about client fan pages and integrating Facebook Connect #sesny
about 18 hours ago via web
Last session of the day: creating great content! #sesny
about 18 hours ago via web
Marketers not always best to decide on what works, letting users decide by testing images and call to actions for best results #sesny
about 20 hours ago via web
Not enough these days to optimize an html page, ALL digital assets need to be optimized to be found in search resultsl #sesny Erika Brown
about 21 hours ago via TweetDeck
Ha! Are you here!? RT @googleandblog: @lisabuyer do u have any sisters with restaurants in NYC too like in Chicago?
about 21 hours ago via TweetDeck
RT @mikemorisi: All 3 of you rock! @danswiniarski @RichSoviero and @DawnConnelly. #ShopToEarth leaders who GIVE energy don’t take it!!
about 21 hours ago via TweetDeck
awwww….RT @BrianTomkins: Sandra Bullock Is Now SINGLE On Facebook http://bit.ly/cB4Hjp
about 22 hours ago via TweetDeck
SES rocks! #CEO #CMO RT @matt_mcgowan: @aimclear @dominik_johnson thank you for the kind words and agreed this show is where it’s at! #sesny
about 24 hours ago via TweetDeck
Companies need to take inventory of digital assets, blog is centerpiece of #socialmedia strategy says @leeodden , I agree #sesny5
about 24 hours ago via TweetDeck
@leeodden talks about holistic SEO, digital asset optimization. Congrats on http://bit.ly/ZXtCn success #sesny5
about 24 hours ago via TweetDeck
Digital asset tip from Yahoo’s Josh Cobb: On the Internet you are either ahead or behind, don’t strive for perfection #sesny5
about 24 hours ago via TweetDeck
RT @prsarahevans: Nearly half the traffic (47%) that #Twitter generates falls into the news category. http://j.mp/9wPcfh
11:02 AM Mar 23rd via TweetDeck
Me too! RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
10:51 AM Mar 23rd via TweetDeck
Lose control – if you want people to share content says @dmscott, #sesny keynote speaker #CEO control freaks are you listening?
9:52 AM Mar 23rd via TweetDeck
Buying and begging for attention is OUT. Publishing good content via blogs + youtube for attention is IN . via @dmscott #sesny
9:38 AM Mar 23rd via TweetDeck
For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.
I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.
Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write a piece for a leading industry publication. Check out my articleBetter PR, Search Results, and Happiness Using Social Media.
Are you there God? It’s me Lisa…
My social media prayers were answered when Navah Kirstein joined my team full-time! A warm welcome to @navahk. She is The Buyer Group’s “Chief of Everything Social Media” and is doing a fabulous job keeping all the social media balls in the air.
Tiger Tails in PR
I want to congratulate resident blogger, tweeter and sports junkie @mattinnes for getting accepted to law school at the University of Florida, Go Gators! His latest blog post, Tiger Woods: No Comment. No Questions PR strategy, is a must read.
In a NY Minute: I’ll be at SES
I love this time of year! It’s SES NY and I’m happy to share the panels with incredible talent including Greg Jarboe, who, by the way, wrote the book on YouTube and Video Marketing. SEO expert Joe Laratro will also be in New York presenting on the Bringing SEO In-House: The Pros and Cons panel. I’ll be tweeting throughout the conference, speaking on News Search Optimization and the Social Media Butterfly. If you want to catch up in the Big Apple March 22-25, DM me @lisabuyer Next stop: PubCon Dallas!
Client Coolness Oppenheim Law was recently nominated for the Sun-Sentinel Best of Blog awards. Eco-good meets eco-save with ShopToEarth’s new branding, new video, new friends and followers! Taigan guided fans through fashion week via Facebook and Twitter: the next best thing to being there.
Karma-lizing These are a few of my favorite things. Sarah Evans Commentz and Vanity Fair coverage. Helping Haiti via social media. P90X mixed with Herbaleane. The Happiness Project book by Gretchen Rubin. La Gondola pizza. Oppenheim Law’s Homeowner Bailout Workshops. Being your word. Hosting ShopToEarth Social Media Webinars with Stacy Kinney. Joe’s Stone Crab. SFIMA meeting. The SEO diet.
Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.
Buyer was recently published on ClickZ.com as she described how social media has added to the public relations and marketing mix for Gretchen Rubin’s best selling book “The Happiness Project” and Piper Aircrafts latest entry-level airplane.
Rock the vote! Voting is underway for The Sun-Sentinel’s Best of Blogs Awards and Oppenheim Law’s South Florida Law Blog received a nomination in the Business Blog Category.
The South Florida Law Blog is committed to bringing timely news and advice to it’s readers as they work together to survive this treacherous real estate market.
Oppenheim Law and The Buyer Group appreciate your continued support, feedback and comments and look forward to bringing you the latest and greatest in Florida foreclosure defense and real estate trends.
Feel free to leave your own thoughts in the comments section, or join the conversation online with @thebuyergroup or @oplaw.
RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
