The Buyer Group PR + SEO News

Online PR and Social Media News:

The Buyer Group Launches Social Media Campaign for Beverly Hills Aesthetics

Deerfield Beach, FL – April 21, 2008 – The Buyer Group announces today it will launch a social media campaign for its latest client Beverly Hills Aesthetics . Owned by the renowned Dr. Sam Assassa, Beverly Hills Aesthetics will receive search engine strategies and social media relations as part of The Buyer Group’s interactive public relations and branding services.

Trends come and go, but what seems to be here to stay is the desire for noninvasive alternatives to cosmetic surgery. As a result, techniques like the nonsurgical facelift, face and body sculpting, cellulite reduction, and erasing wrinkles and lines are big business with Dr. Assassa, the nation’s industry expert.

Dr. Assassa’s Beverly Hills Aesthetics joins the social media revolution with the launch of its official nonsurgical aesthetics blog and increased Internet exposure through conversations on sites such as YouTube, Twitter, Yelp, Google and Yahoo. 

According to the latest industry stats reported at OMMA Global, 43 percent of online users will use a social media site this year. Social media networks are advancing faster than any part of online culture and as Wee World’s VP of Lauren Bigelow said it best, “Social media is all about the art of engagement – involvement, interaction, influence and intimacy.

“Social media platforms have an important common component — interactivity that fosters dialogue and offers significant communication opportunities to engage with targeted users,” said Lisa Buyer, The Buyer Group president and CEO. “We help clients look at ways to best use social media relations and most importantly find ways to measure its success and monetize the exposure.”

For more on Social Media Relations check out The Buyer Group social media facts and stats.

For more information about The Buyer Group and it’s interactive public relations and branding services call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at http://www.facebook.com/profile.php?id=64535777
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer

Deerfield Beach, FL – February 21, 2007 – The Buyer Group, an interactive public relations and branding agency , added four new clients to its roster including Bayshore Land Group, Kogen Construction, Me Day Spa, and The Aesthetics Institute. These real estate and medical aesthetics clients will receive search engine strategies
and social media relations as part of The Buyer Group’s interactive public relations and branding services.

“Today’s PR and branding strategies include social media relations and gaining quality online visibility,” said Lisa Buyer , President of The Buyer Group. “Our clients benefit from getting more search engine visibility through programs including getting quality exposure on sites such as such as YouTube, Yelp, Digg, and Facebook.”

The Buyer Group’s new clients include:
Bayshore Land Group - a full service real estate development and investment management company providing targeted site acquisition services, entitlement administration and commercial/residential development capabilities. www.bayshorelandgroup.com
Kogen Construction Company - a local builder dedicated to the construction of green luxury homes, green renovations, including remodeling of kitchens and baths in the luxury home market. www.kogenconstruction.com
Me Day Spa - a full service day spa and hair salon for men and women located in Miami Beach, Florida. Founded by Paul Wigoda, MD, a board certified plastic surgeon and founder of The Aesthetics Institute. www.medayspa.com
Dr. Paul Wigoda’s The Aesthetics Institute - a plastic surgeon in the Fort Lauderdale and Miami area. www.drwigoda.com

About The Buyer Group
The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources and specializes in PR for luxury real estate, health and beauty as well as food and wine.  Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices.

For more information about The Buyer Group and it’s interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at http://www.facebook.com/profile.php?id=64535777
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer

Deerfield Beach, FL – January 1, 2008 – Facebooking, Twittering and LinkingIn are now part of the everyday routine for many, which in turn is creating big business for the sport of ‘hanging out online.’
 
While 2007 was the year social networking blasted into the corporate world with the likes of Facebook, Twitter and LinkedIn, and social media outlets like Digg, Del.icio.us and StumpleUpon became household names, businesses are reevaluating PR strategies looking for the best online strategies.

“An effective public relations strategy in 2008 needs to include a strategic online approach,” said Lisa Buyer , president and CEO of The Buyer Group.   “More now than ever, PR is redefined with the opportunity to communicate and interact directly with targeted audiences. Whether these audiences find their information at multimedia forums, such as YouTube and FlickR or they subscribe to a specific blog that feeds to their Google home page, online public relations provides a powerful tool for getting the word out.”

Recently attending the Internet strategies conference, Webmasterworld’s PubCon, The Buyer Group shares the following insights for 2008’s best public relations and branding tactics.

8 PR Strategies for 2008

1.    Google Analytics: Public relations has never been more measurable with analytics programs that tell where your visitors come from and how they interact with your site.
2.    Bloggers: Don’t underestimate the power of blogs and pay attention to the influential blogger; 85 percent of journalists monitor blogs for story ideas and sources.
3.    Local Search: Hone in on the local market and get better results in a more efficient manner with avenues like Google Local Search and Local.com.
4.    Content is King: Adding new content weekly to a Web site via press releases, articles and blogs is one that will get your site found in search results and in turn, drive qualified traffic and generate leads.
5.    Optimized Web sites: Aim for 250 words and two keyword phrases per Web page.
6.    Online WOMM: 15-20 percent of all Word of Mouth Marketing (WOMM) is happening online via social communities and online reviews creating more influencers to spread the word.
7.    Social Media:  It’s matchmaking for business. Targeting and connecting to your target market is becoming easier as networks such as Facebook add millions of new users each week.  If you’re not on it, join it.
8.    Online Reputations: Monitoring and interacting with reviews on sites like Yelp can drive traffic to your Web site and generate sales – pay attention to online conversations.

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices. Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

For more information about The Buyer Group and it’s interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at www.facebook.com
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer

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Deerfield Beach, FL – Tuesday, November 13, 2007 – Interactive public
relations is all about push and pull today; it is a two-way
conversation. Boosting quality Web traffic from customers, prospects
and journalists is a top priority for The Buyer Group and its clients.

Recently attending Bulldog Reporter’s PR University Webinar, The Buyer
Group shares these tips when it comes to SEO, PR and online branding.

10 Ways Public Relations Can Boost Web Traffic

1. Constant Content: Think like this; your web site is now a
   publisher and you’re the editor providing news your audience will look
   for via blogs and RSS feeds.
2. Navigation: Utilize user-friendly, consistent navigation throughout your site
3. Text Search: Allow full text searches so visitors can easily and
   quickly find information from all areas of the site including
   individual web page text as well as headlines, abstracts and the body
   of press releases 
4. Best Assets: Focus on the assets that your organization has at
   its disposal – images, white papers, video, pr content, audio – and use
   those assets to your advantage
5. Style + Content: Prepare content for all audiences including the media, consumers and search engines
6. Optimize and Socialize:  Promote your news in relative online
   spaces like YouTube and make it easy for users to save, share and link
   to the content
7. Media Mania: Label pressroom, “press room” and provide downloadable high resolution images, PDFs and text
8. Analyze it: Consider the PR value of search results and optimized
   content, use an analytic system such as Google Analytics to give you
   rich data
9. Forget Fluff: Avoid flowery language in headlines and get to the
   point, think of how someone would search for the information and use
   those keywords
10. Link Logic:  Be concise, adding in two or three links per press
    release or online article that link to the relative page and avoid
    linking to the home page

“Today’s effective Web sites are build relationships and interact with
visitors,” said Lisa Buyer, president and CEO of The Buyer Group.
“Public relations professionals play a critical role in defining new
media strategies for clients. For example, company Web sites have
transitioned into the act of publishing corporate content and linking
users via RSS feeds, search, videos, images, and constant updates.”

Public relations no longer works strictly in the push communication
mode; audiences are now pulling information in customized ways such as
Google Alerts, personalized home pages, bookmarks, and social web sites
such as YouTube, Digg and Del.iciou.us.

“It’s all about engaging and interacting with customers and journalists,” said Buyer.

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public
relations and branding expertise, talent and resources. Sparked by the
desire to personify a distinct style and brand mindset, Lisa Buyer
introduced her signature company. Before launching The Buyer Group,
Lisa Buyer co-founded two other agencies, L&L Communications and
the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip,
groundbreaking, spirited, strategic and fresh. That’s what you get at
The Buyer Group. A powerhouse team dedicated to best position clients
in the marketplace with positive press and best branding practices.
Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD,
The Casey Group, and Fosters Wine Estates.

For more information about The Buyer Group and it’s interactive public
relations and branding services visit http://www.thebuyergroup.com or
call Lisa Buyer at 954.354.1411.

Suzanne Somers’ Latest Book Explores the Naked Truth about Bioidentical Hormones

Chicago, IL – November 2006 - A couple years ago, Dr. Paul Savage received a phone call from Suzanne Somers inquiring about his network of physicians, philosophies, practices and treatments. Little did he know that phone call would lead to his own chapter in Somers’ new book Ageless, one of the most thorough exposés on slowing the aging process.

Is this really possible?

Feeling better as you get older. Aging without illness. Discovering your own internal fountain of youth.

“These are all possible with the help of physician-supervised programs that offer a new approach to traditional medicine by applying preventative methods, including balanced hormones, proper nutrition, physical fitness and taking charge of your own health,” said Dr. Paul Savage and Chief Medical Officer of BodyLogicMD, a national network of physicians offering anti-aging and bioidentical hormone therapies integrated with fitness and nutrition programs.

The experiences and concerns of BodyLogicMD’s patients closely mirror the bulk of topics explored in Somers’ book, including menopause, perimenopause, andropause (the male menopause), hysterectomies, sleep, sex, supplements, beauty, and environmental toxins. Ageless provides readers with in-depth information about how hormone replacement can help aging men and women regain their youthful vitality and strengthen their defenses against age-related diseases.

“I give Suzanne Somers a lot of credit for helping bring this to the public and increase awareness of the true benefits of hormone therapy,” said Dr. Savage. “Reading Ageless will enlighten anyone’s perspective on traditional and preventative medicine; there is something in it for everyone.”

About Suzanne Somers and Ageless

Suzanne Somers introduced millions of women to bioidentical hormone replacement therapy and changed the way we look at menopause with her revolutionary book The Sexy Years. Now, in Ageless: The Naked Truth About Bioidentical Hormones, Somers introduces a medically validated approach to preventing age-related diseases. Presented are the findings of 16 cutting-edge physicians who discuss the latest information on bioidentical hormone replacement and anti-aging methods for men and women. A definite read.

About Dr. Paul Savage

Dr. Paul Savage is the founder of BodyLogicMD, a nationwide network of physicians specializing in bioidentical hormone therapy. Dr. Savage received his medical degree from the University of Michigan and is double board certified by the American Board of Emergency Medicine and the American Academy of Anti-Aging Medicine. He owns the Chicago-based BodyLogicMD practices. Dr. Savage is featured as an expert source in Suzanne Somers’ latest book Ageless: The Naked Truth About Bioidentical Hormones.

About BodyLogicMD

Founded in 2003, BodyLogicMD is a network of physician-owned practices specializing in natural bioidentical hormone therapy integrated with fitness and nutrition for men and women suffering from hormonal imbalance, menopause and andropause. Suzanne Somer’s latest book Ageless: The Naked Truth About Bioidentical Hormones, features BodyLogicMD as an expert source.

BodyLogicMD Chicago locations include:

150 E. Huron Street, Suite 802

Chicago, IL 60611

For appointments and information, call (866) 535-2563 384 - E. Irving Park Road
Roselle, IL 60172

For more information and to find the BodyLogicMD location nearest you, visit www.bodylogicmd.com .

Deerfield Beach, Florida – Monday, August 28, 2007 – Public relations with a twist of ‘Search’ on the rocks or straight up. Lisa Buyer, founder of The Buyer Group http://www.thebuyergroup.com/, adds search engine optimization and search engine marketing strategies to the mix of agency services.

“I recognized a need for a PR agency that is proficient in search engine strategies and how corporate client’s benefit from the mix of traditional and online media relations; messaging, branding, positioning and reputation management are critical PR components of online media,” said Buyer. “I researched the Top 25 PR agencies in South Florida, regionally and nationally, and was amazed to find agencies mostly focusing on traditional PR services. Since PR is the backbone and a major driver of online media, it only makes sense to combine the power of SEO and PR under one umbrella.”

Buyer started her attending search engine strategy conferences, reading books, talking to programmers and collaborating with SEO/SEM companies such as MoreVisibility to offer her clients the most innovative public relations services.

“Public relations mixed with search engine strategies gives the clients more analytics to measure and a better ROI analysis,” noted Buyer. “It used to be that public relations was not near as measurable as paid advertising, that is not the case today. Public relations is more measurable than ever and continues to be the best value, especially when mixed with search engine strategies.”

Social media news, public relations articles, search engine optimization and search engine marketing tips, and a hip new blog are all elements of The Buyer Group’s optimized web site that launched this month. With up-to-date information about The Buyer Group’s services, client news and recent work, any prospective client looking for “Good Ink and Better Brands” will find The Buyer Group at the forefront of communication services.

The Buyer Group Web site features:
•    Breaking Public Relations/SEO news via RSS Feeds
•    PR/SEO Blog
•    New positioning as an interactive public relations agency specializing in search engine friendly PR + branding
•    A source for news and trends
•    A new business tool
•    A communications tool
•    An example of optimized design that is both user and search friendly

“Adding ‘search’ into the mix of public relations and branding strategies offers a new set of analytics,” said Buyer. “Online public relations can be a powerful and positive push for improving organic search results. More and more clients are looking for guidance in capitalizing on the opportunities of public relations and brand awareness via the Internet and The Buyer Group continues to be on the front line of SEO/SEM practices.”

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices. Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

For more information about The Buyer Group and it’s interactive public relations and branding visit http://www.thebuyergroup.com or call 954.354.1411.

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The Food Network’s Tasty Travel Train Arrives in Chicago April 18th + 19th

Chicago, IL – Monday, August 13, 2007: Chicago-style pizza lovers nationwide get a glimpse through the eyes of Rachael Ray to learn the best Italian food you can find is right here in Chicago at La Gondola Italian Restaurant. The traveling Food Network program, Rachael Ray’s Tasty Travels will feature La Gondola on Wednesday, April 18th at 11:30 PM and again on Thursday, April 19th at 2:30 AM – both shows are scheduled to air according to Eastern Time.

According to Rachael Ray’s Tasty Travels, La Gondola is the little neighborhood Italian place that you’ve always heard of. Offering dine-in, take out, and online ordering for fast, piping hot delivery, La Gondola has been serving up authentic Italian food since 1984. With specialty dishes like the pillow-soft gnocchi, stuffed with silky ricotta and topped with a parmesan-pesto cream sauce, or served al piemontese (with tomato sauce, fresh mushrooms and basil), the dish is out of this world.

“It is a true privilege to be hand picked by Rachael Ray as one of the top restaurants in the Windy City serving authentic Chicago-style pizza. All of our dishes are made with the finest Italian recipes and are hand-crafted fresh for each order,” said Owner and Chef, Andy McGuire.

About Rachael Ray’s Tasty Travels

Travel and cooking guru, Rachael Ray set off to conquer the US discovering hidden restaurant secrets along the way. Throughout her journey she divulges insider tips and travel secrets allowing vacationers and locals to locate delicious, yet affordable places to dine and relax. The travel series started in New England, making its way through the Midwest, then over to the west coast and back. For more information on the program and schedule visit www.foodnetwork.com.

About La Gondola Italian Restaurant

La Gondola Italian Restaurant, Zagat Rated since 1991 is located at 2914 North Ashland Avenue in Chicago and serves dinner daily from 4:00 to 11:00 PM. Owners Christi and Andy McGuire bought the restaurant from its founding owner in 2005. Due to loyal patrons craving La Gondola’s freshly made sauces, the McGuires’ decided to keep the original menu adding a few specialties along the way. For more information about La Gondola Italian Restaurant or to order online visit www.lagondolachicago.com.

Targets Second Home Buyers Looking for Luxury in the Bahamas

Deerfield Beach, FL – Saturday, July 14, 2007: Yes, it’s better in the Bahamas. The Buyer Group, an interactive public relations and branding agency catering to the luxury real estate market, is the public relations agency of record for Shoreline, a luxury single family home community located in the Bahamas. The Buyer Group is providing Shoreline with interactive public relations and consulting services including support in search engine marketing (SEM) and search engine optimization (SEO) strategies.

Shoreline, located just 55 miles off the coast of Florida on Grand Bahama Island, is a private new construction community offering 76 single-family style homes complete with luxury full-service marina, boat slips and clubhouse memberships.

“Shoreline caters to a uniquely defined buyer,” said Lisa Buyer, president and CEO of The Buyer Group. “The public relations strategy is an integrated approach including a targeted pay per click campaign and online public relations and select print media. The goal is to generate qualified buyers.”

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public relations and branding expertise. Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Clients include Southcoast Partners, Worthing Place, e-Builder and St. Joe Company.

For more information, visit: www.thebuyergroup.com or check us out on www.myspace.com/thebuyergroup

Public Relations and Branding Agency Frequents Search Engine Strategies

Deerfield Beach, Florida – Monday, May 7, 2007: Most businesses depend solely on organic search engine optimization (SEO) strategies for improving a Web site’s rank in search engines without paying for advertising, according to SEMPO’s survey on spending trends. The Buyer Group, an interactive public relations and branding agency, specializing in developing public relations tactics and strategies to improve search engine visibility and control messages online.

The Buyer Group’s President and CEO Lisa Buyer and senior account manager Jill Swartz regularly attend the Search Engine Strategies Conference (SES)– the premier event for search engine marketing and optimization. The most recent conference in New York featured over 70 presentations and panel discussions covering all aspects of search engine-related promotion.

The Buyer Group’s SES focus included professional workshops on the following:

• Introduction To Search Engine Marketing Discussion about “organic” and “natural” searches as well as other key concepts.
• Search Term Research & Targeting Analysis of search terms and how to successfully target search engines
• Search Engine Friendly Design How to build a Web site that attracts search engines and visitors
• Search Advertising 101 Details on paid placement search advertising
• SEO Through Blogs & Feeds Information about the unique advantages blogs and feeds offer to SEO.
• Search & Branding Facts on the role search plays in brand building and how branding can support search.
• B2B Tactics Analyzing the options and issues in directly targeting businesses.
• Local Search Marketing Tactics Looking at ways to search marketers find audiences through local searches.
• Organic Listings Forum A panel of experts answering questions about free or “organic” listing issues and open forum to share tips, tools and techniques.
• Wikipedia & SEO Discovering appropriate ways to interact with the service.
• Content is King The latest material in developing content that produces desired results.
• Ad Copy & Landing Page Clinic

Examining and editing ads and landing pages to improve click through and conversion rates.

“Adding ‘Search’ into the mix of public relations and branding strategies offers a new set of analytics,” said Buyer. “Online public relations can be a powerful and positive push for improving organic search results. More and more clients are looking for guidance in capitalizing on the opportunities of public relations and brand awareness via the Internet and The Buyer Group will continue to grow our knowledgebase through sources such as SEMPO and SES.”

The Buyer Group continues its ongoing education in online marketing and staying ahead of the curve on how to best integrate it with its public relations and branding services. Upcoming conferences include SES Local Search November 2007 and SES Chicago December 2007.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group. www.thebuyergroup.com.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices. Select clients include Southcoast Partners, Worthing Place, Marlin Bay Yacht Club, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

The Buyer Group’s Lisa Buyer Joins Professional Search Organization

South Florida, FL – April 2007: Advertisers in North America laid out close to 10 billion dollars on search engine marketing in 2006, a year that saw a 62 percent spend increase versus 2005, according to an annual survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO’s survey of 587 search agencies and advertisers, found that search engine marketing spending will double by 2011, reaching $18.6 billion.

The Buyer Group, an interactive public relations and branding agency, announced today that its president and CEO, Lisa Buyer, joins the ranks of search strategy professionals by signing up as a member of SEMPO.

“The power and momentum of online media open up a whole new world of public relations and branding opportunity. I continue to be on the front lines of applying best practices and trends,” said Buyer. “Search engine strategies including social media, blogs, reputation management, press release optimization and online news are part of The Buyer Group’s client services.”

As a member of SEMPO, The Buyer Group builds relationships fostering industry growth, relationships, awareness and creating a better understanding of search and its role in public relations and marketing. SEMPO members are moving towards the same goal, visibility in online searches.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Select clients include Southcoast Partners, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit www.sempo.org.