The Buyer Group PR + SEO News

AAAMS Courses Teach Physicians Botox, Dermal Fillers and Internet Marketing

Deerfield Beach, FL – October 22, 2008 – What do Botox, Dermal Fillers, Red Carpet peels, Facial and neck rejuvenation, mesotherapy, and public relations have in common? Physicians learning these techniques and procedures are also getting a crash course in how to best promote these services to patients and prospects through online public relations and search engine strategies.

This week Dr. Sam Assassa, President of the American Association of Aesthetic Medicine and Surgery (AAAMS) invited Lisa Buyer, president of The Buyer Group to add a new dimension to his physician training sessions through online PR strategy education. These new sessions will offer added value to AAAMS members, giving them tools to increase profits in a challenging economic climate.

“Aesthetic surgery public relations is a strategy today’s physicians must embrace in order to remain competitive,” said Buyer who is an invited speaker at Internet conferences such as Search Engine Strategies and PubCon. “Physicians and staff must participate in the online communities that patients turn to for information on physicians.”

Basic training on the benefits of social media strategies such as Facebook, Twitter, optimized press releases, search engine savvy Web sites, and innovative internet marketing strategies are included in Dr. Assassa’s AAAMS courses.

“The physicians, RNs and medical professionals who attend my courses are learning cutting edge medical aesthetics techniques in Botox Cosmetics, fillers, proper analysis of aging face an dneck, and the latest techniques in facial , neck and hands rejuvenation,” said Dr. Assassa. “I realized they needed some insight about how to take these new services back to the practice and see a return on investment. Infusing a public relations and internet marketing strategy is the best way to do that.”

About AAAMS
The American Association of Aesthetic Medicine and Surgery (AAAMS) is committed to teaching the artistic act of aesthetics in a practical, clear-cut approach with safety in mind and to ensure uniform excellence in the care of patients. Both the rapid demand and acceptance of the public for aesthetic medical services, such as dermatology and cosmetic surgery, substantiate the importance and the need to standardize these practices. The AAAMS serves to set standards for aesthetic surgery practices, establishing reconstructive and aesthetic surgery treatments as a separate specialty in the world of medicine.

About The Buyer Group
With more than 16 years of interactive public relations and branding expertise, The Buyer Group provides clients with online public relations and branding services using the most effective Internet strategies and search engine optimization.

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Connect with Lisa Buyer on LinkedIn at http://www.linkedin.com/in/lisabuyer

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When an optimized press release generates online news and captures traditional media coverage, it’s a good thing. The Buyer Group netted the most coveted goal in online PR this month: delivering positive media coverage for clients.

Luxury clients Me Day Spa, Colorado Mountain Estates, and Dr. Paul Wigoda got more than an ego boost this week while featured in major media outlets around the country. Leads, Web site visitors, and third party exposure are just a few of the bonuses when working with The Buyer Group.

To accomplish varied client online PR goals, The Buyer Group utilizes a mix of traditional PR outreach, online PR, social media, and blogging. This combination forms a synergistic mix that appeals to online and traditional media alike, while encouraging direct consumer brand interaction.

In the news this week:

• Me Day Spa and Dr. Paul Wigoda – Profiled online and in print by the Miami Herald and South Florida lifestyle TV program “Deco Drive”
• Colorado Mountain Estates – Profiled online and in print by The New York Times

Client roster update:
The Buyer Group welcomes Southern Specialties, leaders in premium produce and Shop to Earn/Shop to Earth, the fastest growing online shopping portal in the world.

Reality Blog Follows Women Through Menopause and Targets Journalists

Deerfield Beach, FL – October 16, 2008 – Sex, gossip, fights, and…menopause? The kind of drama normally reserved for “The Real World” and “Survivor” is coming to desktops and laptops everywhere courtesy of The Buyer Group’s latest social media project, MenopauseManiac.com.

Sponsored by BodyLogicMD, The Buyer Group’s first foray in the reality blogging world follows in the footsteps of teenage anti-heros LonelyGirl15 and Lil’Loca, However, differentiating itself, the content posted on Menopause Maniac is true, real life hot flashes, a waning sex drive, and a hankering for Snickers.

According to Forrester Research, the industry’s leader in analytics. 25 percent of Americans who are online read blogs and 14 percent of them actively participate in blogs. The marriage between the world of menopause and the blogosphere is a match made in PR heaven for blog sponsor, BodyLogicMD. In addition to the blog, Menopause Maniac is also active on Twitter.

“Menopause Maniac offers something no other menopause forum can – and it comes in the form of Judy B; our first menopause maniac,” said Lisa Buyer, President and CEO of The Buyer Group. “Judy’s willingness to be open about her challenges with menopause invites other women to participate actively in the online conversation happening on the blog and gives them the opportunity to be exposed to BodyLogicMD’s message of relief from menopause symptoms.”

By partnering with The Buyer Group and Judy B, BodyLogicMD has increased their likelihood of being profiled in both online and traditional media outlets.

Now that’s smart PR.

About Menopause Maniac
Sponsored by the bioidentical hormone experts of BodyLogicMD and brought to you by The Buyer Group, Menopause Maniac is a blog that is dedicated to helping women understand the realities of menopause and finding their way to treating their symptoms and living the best life possible using bioidentical hormones. The blog is a slice of life documenting real women who are suffering from the severe symptoms associated with menopause and hormonal imbalances.

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Florida PR Agency Gets Rocky Mountain High with Online Public Relations
Colorado Real Estate Developer Optimizes Sales and Marketing Strategy

Deerfield Beach, FL – August 22, 2008 – Online public relations agency, The Buyer Group, announces today the launch of an interactive public relations and branding campaign for Colorado real estate development, Mountain Estates. This Colorado real estate community will receive search engine strategies and online PR as part of The Buyer Group’s interactive public relations and branding services.

“Considering the challenging real estate market, it is critical for builders and developers to implement marketing and public relations strategies that will result in the best ROI, attract quality prospects and convert prospects into buyers,” said Lisa Buyer, President and CEO of The Buyer Group. “The Mountain Estates online campaign combines the best online public relations, branding, and SEM strategies to deliver the most targeted exposure for the best value.”

Interactive public relations and search engine strategies continue to attract quality leads and generate online visibility for real estate companies, despite the challenging economic times.

“The Mountain Estates public relations and marketing strategy includes local online media outlets and real estate-related search engine strategies including optimized press releases, a newsroom blog, pay-per-click advertising campaign, and a variety of other interactive digital strategies involving video, email, and select print media,” said Buyer. “Everything is tracked through Google Analytics so we can measure the return on investment and cost per lead.”

A study from Forrester Research Inc. found that 90 percent of consumers trust recommendations from other consumers. Therefore, the more recommendations that result from online conversations, the more traffic and brand exposure Mountain Estates and other clients can expect from their interactive PR and branding campaigns.

For more information about online public relations company The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411. Lisa Buyer will also be speaking at SES San Jose, August 18-22, 2008 on the subject of news search SEO.

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Online PR Agency Gets Optimized

Deerfield Beach, FL – Aug 18, 2008 – The Buyer Group welcomes its newest addition, Interactive Editor Nicole Balistreri to its online public relations and branding team.

As a recent graduate of The University of Minnesota School of Journalism and Mass Communication, Balistreri combines her educational background with her experience as a professional blogger to help bring The Buyer Group’s clients the best online PR writing possible.

“We are thrilled to add Nicole to The Buyer Group’s interactive staff,” said Lisa Buyer, The Buyer Group CEO. “She brings a creative flair to her writing that is very trend-focused and refreshing.”

Prior to joining the Buyer Group Team, Balistreri worked for MusicMatters, a music-marketing agency in Minneapolis. Other prior experiences include: working with Utne Magazine in the Advertising and PR departments, and with Music By The Lake in Williamsburg, WI as a Production Assistant.

For more information about The Buyer Group and it’s interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Lisa Buyer Speaks at Search Engine Strategies Conference
Online PR Agency CEO Shares How PR Taps into Power of Search
Deerfield Beach, FL – Aug 11, 2008 – Defining the public relations opportunity with news search starts with the question, “Who is my audience?” Journalist? Analysts? End User? Prospect?

Florida online public relations agency CEO, Lisa Buyer, will speak at the Search Engine Strategies conference in San Jose, California as part of the News Search SEO panel. This panel focuses on how search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations campaign launch.

“Today’s online press release content needs to take the journalist, news blogger, and end user into equation,” said Buyer. “While optimized press releases may be an effective way to improve online visibility for lead generation, we can’t lose sight of the journalist or news bloggers searching for relevant story sources.”

Buyer will be sharing the results of a media focus group asking top tier media including news bloggers about their perspective of online press releases and how they use online search.

“I will be in good company sharing the panel with search industry experts, Lee Odden of TopRankMarketing, Gregg Jarboe, president of SEO/PR, and moderator Dana Todd, CMO of Newsforce,” said Buyer.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

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Deerfield Beach, FL – July 21, 2008 – The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today’s journalists and bloggers?  Does your Web site have good and useful content that is relevant to a user’s search?

In a continuing effort to better serve new and existing clients, The Buyer Group introduces SEO/PR reviews to help clients benchmark their search engine visibility and online public relations rankings.

“The relationship between public relations and search engine strategies is a close one,” said Lisa Buyer, president of The Buyer Group, a leading interactive PR and branding agency offering SEO/PR services. “Every page added to your Web site is a PR opportunity for the search engines. Companies looking to refine or define their position on the Internet should first do an analysis of the quality of online visibility and online public relations exposure.”

The Buyer Group’s SEO/PR reviews consist of six major components and clients are given a score out of 100 possible points. Sections such as “Meta Tag Review” and “Architectural Review” help clients see where they can improve on Web site elements such as site indexing and page labels, which will increase the odds of search engine retrieval. Page content is also reviewed, with an emphasis on key word placement.

“The integration of Search Engine Optimization and online PR efforts is an exciting and important evolution in our industry,” said Joe Laratro, SEO expert and President of the South Florida Interactive Marketing Association (SFIMA). “When agencies can combine services with the proper expertise the resulting product has to be successful.”

The SEO/PR report considers linking strategies and online PR elements such as newsroom organization, blogs, and social networks that impact online branding and reputation management. The report offers a quality score and recommendations on how to improve the score within a 60 to 90 day period.

“The Buyer Group’s SEO/PR Review Process was incredibly enlightening to us as a sales and marketing team. They showed us many fast, cost efficient opportunities to increase our website traffic. Their suggestions made sense, were able to be quickly implemented and created remarkable efficiencies in our digital marketing program. We’re so grateful to The Buyer Group for being a strategic partner on our development projects,” said Gretchen Howell, Vice President of Marketing and Analysis of GamePlan Resort Solutions.

The Buyer Group is a member of Search Engine Marketing Professional Organization (SEMPO), SFIMA, Agency Management Roundtable (AMR), and is recognized as a Google Advertising Professional Company.  For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

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Deerfield Beach, FL – July 15, 2008 – Florida Interactive PR agency President and CEO, Lisa Buyer has joined the South Florida Interactive Marketing Association (SFIMA), South Florida’s largest forum for online marketing and PR professionals. As founder of the interactive public relations and branding agency The Buyer Group, Lisa brings her search engine savvy expertise to the group as well as her knowledge, experience and resources gained as the co-founder of three previous corporate communications agencies.

Joe Laratro, President of SFIMA, says, “We welcome The Buyer Group to SFIMA. It is essential for the continued success of our organization to gain more influential members in the digital marketing space to compliment our other vendors and client side marketers.”

SFIMA hosts monthly events designed to encourage networking and communication among professionals from South Florida’s most progressive companies. Additionally, annual social events are held to help members to build client bases.

Topics discussed at SFIMA meetings include:
•    Email marketing
•    Ad exchanges
•    Web 2.0 trends and stats
•    Paid search
•    Online video marketing

“This is an exciting time to be in the world of online media,” said Lisa Buyer. “I look forward to the knowledge exchange opportunities and meeting other professionals interested in this ever-expanding field of interactive marketing.”

For more information on Lisa’s experiences with SFIMA, visit The Buyer Group’s online pr blog.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
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Online PR and Social Media News:

The Buyer Group Launches Social Media Campaign for Beverly Hills Aesthetics

Deerfield Beach, FL – April 21, 2008 – The Buyer Group announces today it will launch a social media campaign for its latest client Beverly Hills Aesthetics . Owned by the renowned Dr. Sam Assassa, Beverly Hills Aesthetics will receive search engine strategies and social media relations as part of The Buyer Group’s interactive public relations and branding services.

Trends come and go, but what seems to be here to stay is the desire for noninvasive alternatives to cosmetic surgery. As a result, techniques like the nonsurgical facelift, face and body sculpting, cellulite reduction, and erasing wrinkles and lines are big business with Dr. Assassa, the nation’s industry expert.

Dr. Assassa’s Beverly Hills Aesthetics joins the social media revolution with the launch of its official nonsurgical aesthetics blog and increased Internet exposure through conversations on sites such as YouTube, Twitter, Yelp, Google and Yahoo. 

According to the latest industry stats reported at OMMA Global, 43 percent of online users will use a social media site this year. Social media networks are advancing faster than any part of online culture and as Wee World’s VP of Lauren Bigelow said it best, “Social media is all about the art of engagement – involvement, interaction, influence and intimacy.

“Social media platforms have an important common component — interactivity that fosters dialogue and offers significant communication opportunities to engage with targeted users,” said Lisa Buyer, The Buyer Group president and CEO. “We help clients look at ways to best use social media relations and most importantly find ways to measure its success and monetize the exposure.”

For more on Social Media Relations check out The Buyer Group social media facts and stats.

For more information about The Buyer Group and it’s interactive public relations and branding services call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
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Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer

Deerfield Beach, FL – February 21, 2007 – The Buyer Group, an interactive public relations and branding agency , added four new clients to its roster including Bayshore Land Group, Kogen Construction, Me Day Spa, and The Aesthetics Institute. These real estate and medical aesthetics clients will receive search engine strategies
and social media relations as part of The Buyer Group’s interactive public relations and branding services.

“Today’s PR and branding strategies include social media relations and gaining quality online visibility,” said Lisa Buyer , President of The Buyer Group. “Our clients benefit from getting more search engine visibility through programs including getting quality exposure on sites such as such as YouTube, Yelp, Digg, and Facebook.”

The Buyer Group’s new clients include:
Bayshore Land Group - a full service real estate development and investment management company providing targeted site acquisition services, entitlement administration and commercial/residential development capabilities. www.bayshorelandgroup.com
Kogen Construction Company - a local builder dedicated to the construction of green luxury homes, green renovations, including remodeling of kitchens and baths in the luxury home market. www.kogenconstruction.com
Me Day Spa - a full service day spa and hair salon for men and women located in Miami Beach, Florida. Founded by Paul Wigoda, MD, a board certified plastic surgeon and founder of The Aesthetics Institute. www.medayspa.com
Dr. Paul Wigoda’s The Aesthetics Institute - a plastic surgeon in the Fort Lauderdale and Miami area. www.drwigoda.com

About The Buyer Group
The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources and specializes in PR for luxury real estate, health and beauty as well as food and wine.  Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices.

For more information about The Buyer Group and it’s interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow me on Twitter at www.twitter.com/lisabuyer
Find me on Facebook at http://www.facebook.com/profile.php?id=64535777
Connect me on LinkedIn at http://www.linkedin.com/in/lisabuyer