The Buyer Group PR + SEO News

The Buyer Group’s Lisa Buyer Joins Professional Search Organization

South Florida, FL – April 2007: Advertisers in North America laid out close to 10 billion dollars on search engine marketing in 2006, a year that saw a 62 percent spend increase versus 2005, according to an annual survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO’s survey of 587 search agencies and advertisers, found that search engine marketing spending will double by 2011, reaching $18.6 billion.

The Buyer Group, an interactive public relations and branding agency, announced today that its president and CEO, Lisa Buyer, joins the ranks of search strategy professionals by signing up as a member of SEMPO.

“The power and momentum of online media open up a whole new world of public relations and branding opportunity. I continue to be on the front lines of applying best practices and trends,” said Buyer. “Search engine strategies including social media, blogs, reputation management, press release optimization and online news are part of The Buyer Group’s client services.”

As a member of SEMPO, The Buyer Group builds relationships fostering industry growth, relationships, awareness and creating a better understanding of search and its role in public relations and marketing. SEMPO members are moving towards the same goal, visibility in online searches.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Select clients include Southcoast Partners, BodyLogicMD, The Casey Group, and Fosters Wine Estates.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit www.sempo.org.

Public Relations efforts to promote PINK + YELLOW Sparkling Wines

Deerfield Beach, FL – January, 26, 2007: The Buyer Group, a public relations and branding agency, announces it has been contracted by Fosters Wine Estate to support the public relations efforts for Yellowglen Winery’s PINK + YELLOW sparkling wines. Yellowglen, which is part of the Foster’s brands, is Australia’s number 1 sparkling wine producer.

The Buyer Group will assist in promoting Yellowglen PINK+ YELLOW’s arrival to the Florida market. Publicity efforts such as media relations and event marketing will take place in attempt to introduce Florida to Australia’s best selling sparkling wine to the market.

“PINK + YELLOW by Yellowglen have enjoyed tremendous success in Australia rising to the top of the sparkling wine scene since 2000. These wines are stylish, fun, delicious and very affordable making Yellowglen a refreshing addition to the Florida wine portfolio,” said Lisa Buyer, President and CEO of The Buyer Group.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Clients include National Distributing Company, BodyLogicMD and Worthing Place.

For more information, visit www.thebuyergroup.com or visit us at www.myspace.com/thebuyergroup

Helps Client Improve Visibility in Traditional and New Media

Deerfield Beach, FL – January 2007: The Buyer Group, a interactive public relations and branding agency specializing in the real estate industry, is public relations agency of record for Marlin Bay Yacht Club, a luxury marina residence located in the Florida Keys. The Buyer Group is providing Marlin Bay Yacht Club with public relations and consulting services efforts including search engine marketing (SEM) and search engine optimization (SEO) strategies.

Marlin Bay Yacht Club, located on the bay side of mile marker 49.5 in Marathon, Florida, is a private new construction community offering 84 single-family style homes complete with luxury full-service marina,
boat slips and clubhouse memberships.

“Marlin Bay Yacht Club is a one-of-a-kind opportunity for a very defined target market,” said Lisa Buyer, president and CEO of The Buyer Group. “The public relations strategy is an integrated approach including both traditional and new media efforts; maximizes lead generation for the client while also gaining positive visibility in the media.”

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Clients include Southcoast Partners, Worthing Place, e-Builder and St. Joe Company.

For more information, visit: www.thebuyergroup.com or check us out on www.myspace.com/thebuyergroup

SEO and SEM Play Key Role with PR and Branding

South Florida, FL - Monday, October 16, 2006: Just Google it. Many businesses today are finding customers via search-based marketing with the likes of Google, Yahoo & MSN.

The Buyer Group, www.thebuyergroup.com a public relations and branding agency, announced today the addition of search engine strategy consulting, which includes search engine optimization (SEO) and search engine marketing (SEM) to its repertoire.

“The landscape of public relations and how businesses communicate with their markets has changed dramatically and continues to evolve with the growth of Internet communications,” said Lisa Buyer, President and CEO of The Buyer Group. “We help clients integrate these new marketing channels into their PR and branding campaigns to achieve impressive results. We’re finding that when PR, Branding & Search are effectively combined, the net result is far greater than the sum of the parts.”

“We receive qualified leads everyday as a direct result of our public relations and Internet marketing campaign,” said Southcoast Partners Developer Bill Morris who is renown for urban residential projects including Palmetto Place, 1350 Main and most recently, Worthing Place www.worthingplacefl.com. “This is a tough market for selling real estate and the quantifiable return on investment for our marketing dollars needs to be very focused, and it is.”

Besides real estate, The Buyer Group also helps clients in business, technology as well as the health and beauty industries best plan and implement public relations, branding and search initiatives.

Online influences

Editorial media coverage and online press release distribution influence natural search results. Paid Internet campaigns put clients more in control of the messaging and positioning, like print advertising.

“Controlling the message and maintaining the brand integrity has never been more critical to corporate communications,” said Buyer. “As part of a public relations and brand audit, we analyze and evaluate the need for integrating Internet marketing into the mix. Each client has a different set of criteria, so there is never one silver bullet.”

The right Internet strategy can mean more visibility in online publications, increased link popularity, additional search engine rankings for target keywords, and increased web traffic from the top search engines. “After all, what good is a positive mention in the press if people have difficulty finding your site afterwards?” noted Buyer.

Online bottom line

There is a significant exposure opportunity through Internet communications. Customers, prospects and the media are searching for company’s products and services on search engines, news search engines, news aggregators and blog web sites. Through effective Internet strategies, businesses can achieve a significant and measurable increase in brand visibility, web site traffic and sales.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources. Sparked by the desire to personify her distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Select clients include The St. Joe Company www.joe.com, Southcoast Partners, BodyLogicMD, SleekMedSpa, The Casey Group, MetropolitanMD, e-Builder.

For more information, visit www.thebuyergroup.com - 954-354-1411

Industry Professional Launches PR and Branding Agency with Personality

Deerfield Beach, FL - June, 2006: Launching a company is nothing new to Lisa Buyer, public relations professional who recently introduced The Buyer Group, a boutique agency specializing in public relations and branding.

“I’ve learned so much from my past businesses that I wanted to incorporate everything into a new venture,” said Buyer who was formerly partner and co-founder with two agencies The Moxie Group and L&L Communications. “Sparked by the desire to personify my own style and brand, I decided to go solo with a company of my own.”

Started by Lisa Buyer in 2006, The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources.

“My existing clients and associates are excited for me and very supportive; together we’ve built strong synergies,” said Buyer. “I am looking forward to putting the power of The Buyer Group brand in place for myself and my clients.”

The Buyer Group has a special focus on industries including health and beauty, business and technology and as well as international and national real estate. Clients include iCoast and BodyLogicMD with most recent additions being Bahia Escondida and Joyful Genius.

Why the name The Buyer Group?

“I have developed a respected name for myself over the years in the public relations and business communities,” said Buyer. “I picked a company name with built in equity, one that would give me automatic brand recognition in my circles and instill stability in new business opportunities.”

Future plans

“I like being very specialized and boutique in nature,” said Buyer. “I am not out to attract everyone’s business. I want to match my company with clients so that there is a balance of good chemistry and core capabilities.”

That personality and chemistry positioning is demonstrated on The Buyer Group’s Web site. Besides boasting its capabilities and services, the agency’s web site gives a personal look at the key associates.

“I also wanted our site to be multi-dimensional with content and design that is always changing, yet maintains the integrity of the brand,” said Buyer.

Visitors to the web site may notice something different each time they visit. Content such as trend and style articles will be updated regularly and the colors and illustrations will change seasonally.

“This idea was influenced by fashion designers who come out with new colors and styles each season, but still maintain their brand look and feel,” said Buyer. “I will also have different business card colors to give to people depending on the personality and style of that person.”

For more information on The Buyer Group visit www.thebuyergroup.com or call 954-354-1411.