Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation
New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and… Read more »
By: Matt Innes
Tiger Woods didn’t turn himself into the first athlete to earn $1 billion without proving he was capable of dramatic comebacks and improbable victories.
As news continues to swirl in the aftermath of Woods’ public apology, fans and sponsors keep dropping like the PGA Tour’s television ratings, causing many to question Tiger’s strategy for mending his reputation and repairing his image.
I have speculated Tiger’s current spokesman and communications advisor, former… Read more »
As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.
Today, The Buyer Group was monitoring the public’s reaction online and has compiled… Read more »
By: Lisa Buyer
Did you know 1 out of 8 couples married in the U.S. last year met via social media, according to our favorite site www.mashable.com. Talk about chemistry!
As an interactive PR agency, The Buyer Group says people need a reason to interact with you on social media. It’s kind of like building a little chemistry for that first kiss. If you can’t relate by being engaging, entertaining or humorous, not only… Read more »
Things will never be the same…
It may sound like a break up line, but in business, it’s true. Social media and search are changing how we do business – including everything from customer service to online branding to marketing.
Looking for me this week? Follow me on Twitter.com/lisabuyer for status tweets. (And if you’re wondering what Twitter is, then ummmm, we should talk.)
I’m a speaker at PubCon Las Vegas, a national search… Read more »
Put a face to your name and reveal who is behind your messages. Whether it is the company’s CEO, social media coordinator or Frank from Accounting, allowing your audience to connect a real face and name with your content will help to foster a relationship and encourage interaction.
The CEO of Virgin, Richard Branson, is the face of his company’s social media presence.
