Google to Patent Social Influence
It’s a Social Media Revolution!
Social media is poised on the brink of a new revolution. Google recently filed a patent application for it’s newest proprietary technology that determines the biggest influencers on the web.
So, it’s like high school except instead of boyfriend stealing and homecoming queens, this popularity contest helps determine how to place ads and brand-related applications with more targeted accuracy than ever before.
For those of us in the online PR world, that means more valuable opportunities to place our client’s brand and messaging on pages that are undoubtedly visited/run by the biggest influencers online.
Better ROI anyone? Yes please.
So far, Google has remained pretty mum on the subject, declining to be interviewed for Business Week’s article on the topic. However, we do know it’s based on the same principles as Google PageRank; that coveted number that tells us how popular our client’s pages are in a group of online search results.
Google’s social media ranking has the potential to be more valuable to online PR than PageRank could ever be. Just imagine, finding your best online brand advocates – and talking only to them. It’s an online PR and social media dream!
Tags: Google PageRank, online brand advocates, online pr, social influence online., Social Media
October 31st, 2008 at 3:57 pm
[...] Buyer Group President. “This is the most informative book available on the ins-and-outs of the social media revolution. A revolution that we are implementing now with our clients to augment their existing marketing [...]
October 31st, 2008 at 9:19 pm
[...] stuff is small potatoes? Not. The largest search engine (and perhaps largest brand worldwide) is looking to patent social influence. Perhaps this technique will allow social networks to monetize better. Perhaps it will be the [...]