The Buyer Group PR + SEO News

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.

Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write a piece for a leading industry publication. Check out my article Better PR, Search Results, and Happiness Using Social Media.

Are you there God? It’s me Lisa…
My social media prayers were answered when Navah Kirstein joined my team full-time! A warm welcome to @navahk. She is The Buyer Group’s “Chief of Everything Social Media” and is doing a fabulous job keeping all the social media balls in the air.

Tiger Tails in PR
I want to congratulate resident blogger, tweeter and sports junkie @mattinnes for getting accepted to law school at the University of Florida, Go Gators! His latest blog post, Tiger Woods: No Comment. No Questions PR strategy, is a must read.

In a NY Minute: I’ll be at SES
I love this time of year! It’s SES NY and I’m happy to share the panels with incredible talent including Greg Jarboe, who, by the way, wrote the book on YouTube and Video Marketing. SEO expert Joe Laratro will also be in New York presenting on the Bringing SEO In-House: The Pros and Cons panel. I’ll be tweeting throughout the conference, speaking on News Search Optimization and the Social Media Butterfly. If you want to catch up in the Big Apple March 22-25, DM me @lisabuyer Next stop: PubCon Dallas!

Client Coolness
Oppenheim Law was recently nominated for the Sun-Sentinel Best of Blog awards. Eco-good meets eco-save with ShopToEarth’s new branding, new video, new friends and followers! Taigan guided fans through fashion week via Facebook and Twitter: the next best thing to being there.

Karma-lizing
These are a few of my favorite things. Sarah Evans Commentz and Vanity Fair coverage. Helping Haiti via social media. P90X mixed with Herbaleane. The Happiness Project book by Gretchen Rubin. La Gondola pizza. Oppenheim Law’s Homeowner Bailout Workshops. Being your word. Hosting ShopToEarth Social Media Webinars with Stacy Kinney. Joe’s Stone Crab. SFIMA meeting. The SEO diet.

The press release is now the tweet, the post, and the status update, according to Lisa Buyer, President and CEO of The Buyer Group.

Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.

Buyer was recently published on ClickZ.com as she described how social media has added to the public relations and marketing mix for Gretchen Rubin’s best selling book “The Happiness Project” and Piper Aircrafts latest entry-level airplane.

Check out the full article for Buyer’s analysis of these cases or hear her speak at SES NEW York, March 22-26, at the Hilton New York.