By Sarah Van Elzen
The thought of branding and formatting a creative HTML email or electronic newsletter with links and graphics can be overwhelming. However, knowing the importance of frequent, branded email communication kept me front row at the latest Constant Contact seminar.
After all, direct mail is becoming a thing of the past.
As industry trend watchers and online gurus, The Buyer Group team has found the next best thing: do-it-yourself email marketing.… Read more »
By Sarah Van Elzen
Using email as a PR tool is done everyday on personal and business emails. All interactive public relations strategies should include today’s most universal mode of communication…email.
Your overflowing inbox stands as proof that the majority of today’s communication activity happens through online conversation and email. From a business standpoint, email marketing can be successful and beneficial if the right tactics are used.
On the other hand, when strong email… Read more »
by Lisa Buyer
Heard it from a friend who…heard it from a friend who…heard it from another you’ve been…
In a matter of seconds your email can be forwarded to a parade of people. This can be a powerful PR strategy or not, depending on the intention of the forwarder.
So, the best interactive public relations advice is this – make every email count in the most positive way possible, because the power of… Read more »
