Foursquare is fun. It’s engaging. It’s also undeniably growing in popularity, reaching 1 million users last month after just over a year of service. But how can your business benefit from the Web’s leading location-based social network?
The truth is Foursquare offers brands and businesses a unique way to interact with their most loyal fans, offer incentives for casual fans and wrap up this bundle of engagement with some pretty nifty SEO benefits.
First,… Read more »
Geotargeting is the new social media buzz, as long as you don’t become the target of the weird and creepy.
How to Unlock Your World With Foursquare
Howcast.com | MySpace Video
A marketers dream, Geolocation companies like Foursquare, Twitter Local, GoWalla! and Google can also make it easy prey for stalkers and cyber weirdos. These geo-mapping tools make it much easier for people who don’t personally know me to access where my physical location… Read more »
There’s a reason the PubCon motto is, “We start where other conferences finish.”
Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.
SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda Waltington Ph. D., founder of Search for Profit, and Michael Gray, president of… Read more »
As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.
Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.
Keep reading to see Lisa’s… Read more »
The battle for online market share is continuing to intensify as Microsoft opens a can of competition at the established search engine powerhouse, Google.
Microsoft’s latest attempt to thrust its newly released Bing.com into the fray has them teaming with Yahoo. Under the partnership, Yahoo is abandoning its own search technology in favor of the newly developed Bing algorithms.
According to Mashable.com, a partnership with Yahoo provides Microsoft the scale and advertising opportunities needed… Read more »
Search Marketing Conferences
PubCon – The search-marketing event of the year that fuels a surge of new energy and ideas for The Buyer Group each year. Looking forward to the PubCon in Austin, Texas.
Search Engine Strategies (SES) – A yearlong schedule of search marketing and commerce events for our online fix. Next stop SES New York March 23-26, 2009.
2008 was great in the world of conferences, where Lisa Buyer held a spot… Read more »
