Four PR Tools to Test Email Marketing

By Sarah Van Elzen

Using email as a PR tool is done everyday on personal and business emails. All interactive public relations strategies should include today’s most universal mode of communication…email.
Your overflowing inbox stands as proof that the majority of today’s communication activity happens through online conversation and email. From a business standpoint, email marketing can be successful and beneficial if the right tactics are used.
On the other hand, when strong email… Read more »