» Posts Tagged With: Interactive Public Relations
How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test.
Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as they learn to make new friends, get more leads and increase visibility by adding some fresh socialization tools and… Read more »
Happy #Follow Friday!
I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama
Just published: Agencies Eat, Pray, Love for PR
The midlife crisis of public relations and traditional media is a serious one that… Read more »
Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.
The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.
Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public relations strategies of our clients, and affords the… Read more »
Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO.
Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the subject of Social News Optimization or SNO.
Check out the video below to hear their discussion on the emerging… Read more »
Delivering the power of interactive pr, search and social media to the field of B2B planning software, The Buyer Group provides public relations, search engine optimization and digital media strategies for Holland-based software company Quintiq
Deerfield Beach, FL – May 11, 2010 – “Companies settling for traditional public relations are finding themselves getting nowhere… fast,” says The Buyer Group CEO Lisa Buyer.
Expanding its social media, digital branding and search engine optimization portfolio to… Read more »
Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation
New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and… Read more »
As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.
Today, The Buyer Group was monitoring the public’s reaction online and has compiled… Read more »
Deerfield Beach, FL – October 31, 2008 – Hanging out online is not just for kids anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube in record numbers! It’s a social phenomenon – the groundswell – that is creating a permanent shift in the way the world works, plays, lives, and thinks.
As search engine savvy, online PR gurus,… Read more »
When an optimized press release generates online news and captures traditional media coverage, it’s a good thing. The Buyer Group netted the most coveted goal in online PR this month: delivering positive media coverage for clients.
Luxury clients Me Day Spa, Colorado Mountain Estates, and Dr. Paul Wigoda got more than an ego boost this week while featured in major media outlets around the country. Leads, Web site visitors, and third party exposure are… Read more »
Florida PR Agency Gets Rocky Mountain High with Online Public Relations
Colorado Real Estate Developer Optimizes Sales and Marketing Strategy
Deerfield Beach, FL – August 22, 2008 – Online public relations agency, The Buyer Group, announces today the launch of an interactive public relations and branding campaign for Colorado real estate development, Mountain Estates. This Colorado real estate community will receive search engine strategies and online PR as part of The Buyer Group’s interactive… Read more »
