The Buyer Group PR + SEO News

The Buyer Group’s CEO, Lisa Buyer, along with social media intern, Matt Innes, stepped up to bat yesterday with former Florida Marlin’s All Star Jeff Conine filming video testimonials for the Shop To Earn/Shop To Earth network. Five videos were produced detailing ‘Mr. Marlin’s’ personal and business experiences with ShopToEarn.

The clips were filmed in Conine’s personal memorabilia room and will be used as part of Shop To Earn’s social media PR strategy. They will be released on Shop To Earn’s Facebook, YouTube and Twitter channels.

Conine calls Shop to Earn his “third career” after winning two World Series with the Marlins as a player and now serving as a Special Assistant to the President in the team’s front office.

Stay tuned for the full details about Jeff Conine joining ShopToEarn and check out the YouTube video interview here.

Matt Innes is the newest member of The Buyer Group team, working as a social media intern for the summer of 2009.  A senior at the University of Florida, Matt is majoring in Public Relations with minors in Sports Management, Entrepreneurship and Education. He is a member of UF’s PRSSA chapter and his previous journalism experience includes writing for the Fort Lauderdale Sun-Sentinel’s Next Generation program.

Matt’s role at The Buyer Group ranges from helping update client’s social media channels, writing and editing content for press releases and blogs and assisting in meetings with clients.

“I know that interactive public relations and social media are the future of the communications industry,” said Innes.  “I am honored and excited to have the opportunity to work with The Buyer Group this summer. My goal is to learn about public relations, branding and social media as it relates to the professional realm.”

Below is a photo of Matt Innes and Jeff Conine, a former Florida Marlins player.  This was taken during one of Innes’ first assignments, filming testimonial videos for The Buyer Group client, ShopToEarn.