The Buyer Group PR + SEO News

As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.

Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.

Keep reading to see Lisa’s thoughts on client trust as well as which executive is wishing to land Tiger Woods as a client.

Happy New Year from The Buyer Group!

Marketing executives hope for success in the new year
South Florida Business Journal – by Jeff Zbar

“What I want for the holidays is … to have more successful clients,” admitted Gary Schweikhart of PR-BS, in Boca Raton. “The better they do financially, the less likely it is that PR will get the budget ax in a tight economy.”

The grace of Google to find her clients’ releases, and greater acceptance and understanding of that place where social media and PR converge were Lisa Buyer’s wishes. The more they get it, the greater the chance for return on investment from a social media PR campaign.

While they’re at it, a little hands-off trust would be nice, too.

“Let go,” said Buyer, principal with The Buyer Group, a Deerfield Beach-based interactive PR and branding firm. “I would like the control freaks and micromanaging type of clients to consider letting go and trusting who they hire.”

You can check out the entire SFBJ article here.

Tweeting doctors boost exposure and uncover their market
South Florida Business Journal – by Jeff Zbar

Paul Wigoda tweets a few times a week. It may be about breast augmentation, statistics on pectoral implants or the difference between “smart” and traditional liposuction.

To date, some 122 Twitter users are “following” the doctor. He hopes he’s reaching a new audience with every tweet.

“This is just one more way to speak to patients and potential patients,” said Wigoda, who practices plastic surgery in Fort Lauderdale. “It’s a quick way to interact with them.”

As a physician whose practice is 10 years old, Wigoda isn’t alone – or even a pioneer – in using Twitter to promote his business. In February, surgeons in Detroit tweeted live from the operating room during a cancer procedure. Across the social media landscape, more physicians – and other professionals, like attorneys and accountants – are using Twitter to reach their target market and establish their expertise.

The “Twitter-verse” is the new social and commerce marketplace, even for professional service providers like physicians, said Marvin Dejean, CEO of Markcom Industries, a Coral Springs interactive marketing agency. While some physicians, attorneys or accountants historically have shied from marketing and advertising, social media outreach for many no longer can be ignored, he said.

“This universe is becoming larger and larger. It’s becoming the marketplace touching every commerce and consumer point you can think of,” he said. “Online is the next marketplace, and social media plays a tremendous role in that.”

Wigoda works with a local interactive marketing firm to write three or four tweets each week, which the firm then posts to his site. Tweeting a few months now, Wigoda often will write a blog post – maybe on a procedure or a special offer – then tweet about it, he said. Whether Twitter is driving new business or new leads are coming from his Web site or blog, Wigoda cannot say. But, he believes he cannot ignore that marketplace.

To read the full article visit the South Florida Business Journal.