Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.
Buyer was recently published on ClickZ.com as she described how social media has added to the public relations and marketing mix for Gretchen Rubin’s best selling book “The Happiness Project” and Piper Aircrafts latest entry-level airplane.
Rock the vote! Voting is underway for The Sun-Sentinel’s Best of Blogs Awards and Oppenheim Law’s South Florida Law Blog received a nomination in the Business Blog Category.
The South Florida Law Blog is committed to bringing timely news and advice to it’s readers as they work together to survive this treacherous real estate market.
Oppenheim Law and The Buyer Group appreciate your continued support, feedback and comments and look forward to bringing you the latest and greatest in Florida foreclosure defense and real estate trends.
Feel free to leave your own thoughts in the comments section, or join the conversation online with @thebuyergroup or @oplaw.
As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.
Today, The Buyer Group was monitoring the public’s reaction online and has compiled a collection of Tweets. Feel free to leave your own thoughts in the comments section, or join the conversation online with @thebuyergroup or @mattinnes(more…)
Lisa Buyer delivers online PR insight + shares how businesses can leverage the powerful reach of social media to increase sales, generate leads and improve customer service at the industry’s top seminars, webinars and conferences
The Buyer Group is more than interactive when it comes to industry conferences and dedicated to leading the pack with social media, online public relations and search engine marketing trends. During the past year, the communications industry witnessed unprecedented growth in social media, with social networking sites accounting for more than 11 percent of total time spent online.
Lisa Buyer, president and CEO of The Buyer Group, helps clients and public relations professionals stay ahead of the social media curve.
“One of our goals at The Buyer Group is to define the current digital marketing and PR landscape,” Buyer said. “Speaking at a variety of conferences, workshops and seminars affords our agency the opportunity to share cutting-edge social media and public relations practices with clients, CEOs and communications professionals.”
Below is a list of 2010 social media, PR and SEO events The Buyer Group is scheduled to participate in.
ShopToEarth’s The Next Step
The Buyer Group is the official online PR and social media agency for ShopToEarth, an online shopping portal. The Buyer Group launched the eco-friendly e-commerce business venture’s new social media channels and unveiled ShopToEarth’s 2010 Mission Video in January.
ShopToEarth Monthly Social Media for Business Training
Designing monthly social media training webinars focused on using networks like Facebook, Twitter and LinkedIn, The Buyer Group’s Lisa Buyer hosts the network’s monthly social media training webinar on the second Thursday of each month.
Search Engine Strategies: New York
Lisa Buyer will join approximately 5,000 marketers and search engine optimization professionals attending SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties.
News Search Optimization + Search, PR and the Social Butterfly
Moderating two panels in two days is just the beginning of The Buyer Group’s 2010 conference schedule. Join Lisa Buyer as she shares how to take social media to the boardroom and use press releases to tap into the power of news search.
Event Details: Wednesday, March 24th – 2:15 p.m. and Thursday, March 25th – 4 p.m. at the Hilton New York. Full agenda and registration information here.
PubCon Dallas: Social Media, PR + Search
Starting where other conferences leave off, The Buyer Group will be presenting on the intersection on public relations and search through social media at PubCon Dallas 2010.
PubCon Las Vegas – November 8 – 11, 2010 Las Vegas Convention Center
SES Chicago – Fall 2010, dates to be scheduled.
The Buyer Group is available for custom client webinars or live presentations designed to teach your in-house team how to be social media savvy and maximize the direct and indirect benefits of social media.
As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.
Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.
Keep reading to see Lisa’s thoughts on client trust as well as which executive is wishing to land Tiger Woods as a client.
Happy New Year from The Buyer Group!
Marketing executives hope for success in the new year South Florida Business Journal – by Jeff Zbar
“What I want for the holidays is … to have more successful clients,” admitted Gary Schweikhart of PR-BS, in Boca Raton. “The better they do financially, the less likely it is that PR will get the budget ax in a tight economy.”
The grace of Google to find her clients’ releases, and greater acceptance and understanding of that place where social media and PR converge were Lisa Buyer’s wishes. The more they get it, the greater the chance for return on investment from a social media PR campaign.
While they’re at it, a little hands-off trust would be nice, too.
“Let go,” said Buyer, principal with The Buyer Group, a Deerfield Beach-based interactive PR and branding firm. “I would like the control freaks and micromanaging type of clients to consider letting go and trusting who they hire.”
Lisa Buyer and Sarah Van Elzen interview with Greg Jarboe at SES Chicago. The question? What can Google give me for Christmas this year? The answer. Page one in search!
Let it snow for SEO at Chicago’s Search Engine Strategies conference where Lisa Buyer presents on the News Search SEO panel today with Newsforce CMO Dana Todd (@danatodd) and YouTube and Video Marketing author Greg Jarboe (@gregjarboe), moderated by Top Rank Blogger Lee Odden (@leeodden).
The power of search is changing the game for public relations and social media says Buyer, president and CEO of The Buyer Group, an interactive online PR and branding agency.
Presenting to Internet savvy CEOs, senior marketing executives and search engine optimization professionals, Buyer offers insight and examples of ways to use public relations techniques, social media channels and SEO strategies to leverage an increase in online visibility.
“Google’s roll out of Real Time Search yesterday is a big indicator of the direction in search and social media,” Buyer said. “News is happening in real time, and now Tweets as part of Google Search shrinks the press release down to 140 characters or less. Let’s not forget Facebook alone has added 50 million new users in the past two months to reach a total of more than 350 million.”
“Interactive media has taken the communications industry by storm in the past year,” Buyer said. “With this enormous growth comes a frequent and exciting shift in strategy and practice. Implementing SEO strategies into public relations is the latest movement as search engines begin to place increased importance on these messages.”
“Writing a killer press release and distributing promotional materials is not enough in today’s multimedia landscape,” Buyer said. “Journalists in today’s fast-paced environment are using search to find or add to stories, while consumers are finding their news via the search engine, alternative networks like YouTube, and even through social networks.”
For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.
Did you know 1 out of 8 couples married in the U.S. last year met via social media, according to our favorite site www.mashable.com. Talk about chemistry!
As an interactive PR agency, The Buyer Group says people need a reason to interact with you on social media. It’s kind of like building a little chemistry for that first kiss. If you can’t relate by being engaging, entertaining or humorous, not only will you get the awkward “turn-of-the-cheek move” on your date’s doorstep, but your efforts on Facebook and Twitter could be all for not.
This notion was backed by my recent trip to PubCon Las Vegas. I met Jennifer Laycock, editor of SearchEngineGuide.com: A small business guide to search marketing. As a PubCon panelist Laylock summed up how to successfully relate online.
Seven Tips to Build Relationships on Social Media
1. Listen. Find out what makes customers happy, what they are saying and what changes you can make. Get personal insights on media or bloggers, and find a common point for interaction.
2. Be romantic. Relationships require work and effort. Use Yelp or Google Reviews to identify loyal and passionate customers. Encourage and invite these customers to take part in your business through special offers.
3. No sex on the first date. Long-term customer relationships don’t develop over night. Invest the time, and be confident that the “score” will come.
4. Don’t pretend to be someone else. Be yourself. Insincerity is easy to recognize online.
5. Make yourself available. You need to put yourself out there and find a way to interact with customers. Wallflowers won’t make the cut in social media. Interaction and conversations are key.
6. Seek out the right match. The right connections may not be available through every social media channel. Find out which sites your key publics frequent and engage with them there. It is easier to connect with customers on their terms than trying to attract them to a new forum.
7. Value the long-term relationship. Accomplish this by delivering value time and time again. It is far cheaper to keep a customer than to get a new customer, so give them reasons to come back.
So forget the cheesy pick-up lines and go for quality in social media interaction. The best relationships are those developed slow and steady.
It may sound like a break up line, but in business, it’s true. Social media and search are changing how we do business – including everything from customer service to online branding to marketing.
Looking for me this week? Follow me on Twitter.com/lisabuyer for status tweets. (And if you’re wondering what Twitter is, then ummmm, we should talk.)
I’m a speaker at PubCon Las Vegas, a national search marketing and social media conference. You can find me on the panel “PR Experts and Twitter,” but better yet – I’m attending the coolest sessions, hand picked for today’s PR strategies.
How valuable is all this?
P-R-I-C-E-L-E-S-S – especially in this economy – forget about the way things used to be done, it’s a whole new ball game. Question is: Are you on the field or in the stands?
Deerfield Beach, FL –October 15,2009– Wondering what your Tweets are worth? With Twitter’s new estimated value at $1 billion, there must be a very positive PR Tweetfactor. Lisa Buyer, president and CEO of The Buyer Group, joins Internet marketing experts in Las Vegas, November 10-13, at WebmasterWorld’s PubCon Internet Marketing Conference, highlighting the impact of social media on public relations.
Opening the conference as keynote speaker is Zappos CEO Tony Hsieh, who has made his mark as an early CEO adapter of Twitter as a PR tool. Zappos has become famous for its fanatical devotion to customer service, and Hsieh has proven the power of Twitter as a relationship-building tool.
“Tony has put Zappos at the forefront of the Twitter revolution within the CEO world,” Buyer said, “He’s been the CEO darling of Twitter and provides a perfect launching pad for the conference, which will be something to Tweet home about for sure.”
Incorporating social media tactics into everyday PR is The Buyer Group’s specialty. At PubCon, Buyer will delve into “the Twitter factor” and describe its power in a corporate public relations strategy. Buyer uses her own case studies as well interview results from other Twitter professionals who dish out the Tweets for PR and media purposes.
With over 15 years of business management and communications experience, Buyer understands the importance of engaging with customers in an online social sphere that encourages them to speak openly about brands.
“It is so incredibly important for companies to stay on top of the conversations surrounding their brands,” Buyer said. “Social media is opening the door for more people to broadcast their opinions than ever before in history. This change only adds to the responsibility of companies to actively engage with consumers and drive discussions that are mutually beneficial to both the public and their brands.”
Las Vegas PubCon 2009 will be held at the Las Vegas Convention Center, November 10 – 13, 2009. The event will include sessions on search, Web 2.0, net marketing, SEO/SEM, affiliates, domainers, video, and multimedia and is sponsored by bing.com and Raven Internet Marketing Tools.
For more information, join the conversation on Twitter by following @lisabuyer and @pubcon.
About Lisa Buyer
When it comes to relationships, Lisa Buyer believes the chemistry between search, social media and public relations is exponential. As the founder of three media companies and current CEO of The Buyer Group, Lisa is ambitious about the influence public relations has on Social Media, SEO/SEM and continues to share her innovative approach with clients, peers and associates. The Buyer Group is an interactive public relations and branding agency in South Florida that also offers consulting services for agencies transitioning from old school media to today’s best search engine strategies. The Buyer Group’s PR/SEO clients consist of public and private companies in the technology, real estate and health/beauty industries.
Lisa is a Certified Google Adword Professional, member of SEMPO, SFMIA and past Agency Management Roundtable. She also publishes a PR/SEO news blog in addition to her social media involvement and expertise. When it comes to interactive PR and corporate communication – Lisa believes Social Media, SEO/SEM should be part of the boardroom marketing mix.
About PubCon
PubCon is an educational conference and industry trade show produced by Webmaster World Inc. Specifically designed for internet professionals, the conference focuses on topics related to search engine marketing and optimization as well as website publishing and management.
It’s what every CEO should know, SES San Jose keynote speaker Charlene Li maps future of search and social media at SES San Jose 2009.
CEO’s, decision makers, marketers, and business owners need to break out of the bubble and explore social media. An authentic relationship with clients and prospects via social media can create essential benefits for any business.
Charlene Li, the Founder of Altimeter Group and co-author of Groundswell, gave her keynote speech at SES San Jose 2009 on the future of search. Charlene described the “pyramid,” outlining your target market, in particular, those who are sharing the content you provide. Charlene also said that companies need to start at the bottom and reach out to those who are consuming and absorbing your content. The first step is interacting with those consumers, which in turn builds a stronger foundation to market your product.
The video below shows portions of Li’s speech about CitySearch partnering with Facebook and also commentary from The Buyer Group’s Lisa Buyer and Pattie Simone, from Womenentrepreneur.com. Pattie suggests that companies are still silent about giving up control in the social media space when they should encouraging the use of this medium. Charlene confirms this saying that companies must create relationships in social media space in order to foster trust and authenticity. Lisa Buyer adds a client case study about how The Buyer Group has created relationships of value for their client using social media tools such as Facebook, YouTube and Twitter.
The Buyer Group highly recommends the book Groundswell to all clients and prospects to get Li’s perspective and valuable insight on the impact social media and social networks for all businesses.
