There’s a reason the PubCon motto is, “We start where other conferences finish.”
Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.
SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda Waltington Ph. D., founder of Search for Profit, and Michael Gray, president of Atlas Web Service, joined Buyer on the panel. Together they shared the ins and outs of Google’s personalized search features and what this means for SEO and tracking.
Here’s a quick look at what was said and shared on Day 1 through Twitter from @lisabuyer:
It’s the simple things in life. SEO tip from #pubcon: SEO is alot of small things done well per @amandaw
SEOs need proficiency in pushing multiple types of content for ultimate successful personalized/universal search says @amandaw at #pubcon
Site speed matters for ultimate search results says @amandaw#pubcon speaker
Optimizing for Google Maps is less competitive than traditional and draws attention says @brianpcombs#pubcon
Heads up! Google will soon be announcing a real estate search engine says @brianPCombs#pubCon
You can rewrite SERPS with Google Local, yes, it’s possible! Says @brianpcombs#pubcon, just do some optimzation #pubcon
@Graywolf talks about are we screwed with personalized and univeral search? #pubcon Answer: No, it can work for you
Personalized search tip: Googe makes connection via what’s on your Google Profile, go optimize Google profile per @graywolf#pubcon
Personalized search tip from #pubcon: Use social media as tool to get people sharing your stuff = better search results. per @graywolf
And I’m surrounded by them at #pubcon! RT @julito77: RT @mashable Twitter Has 105 Million Registered Users http://bit.ly/d1bCuT
Local Search Dallas @chiropractic talking about mobile apps and how to Stay on the Map! Show up in SEO!
Content, site performance and good SEO are the keys to successful universal and personalized search @amandaW#pubcon
PubCon Local SEO Tip: Staying committed to adding new content, 2 articles a week = 104 pages a year per Maria Harrison @iclarity
Check back for an update on PubCon Dallas. You can follow the action live on Twitter through @lisabuyer or #PubCon.
“Something must be done to protect the children of South Florida from this dangerous chemical,” says Wendi Oppenheim, a high school junior who brought the facts to the Broward County Commission Tuesday morning.
Looking to prevent the negative health effects associated with Bisphenol-A, Oppenheim presented her recognized research and argued in favor of the Commission’s passage of The Broward County Toxin Free Toddlers and Baby Act.
The Buyer Group, a social media savvy public relations and branding agency, was charged with raising awareness of Wendi’s accomplishments as a researcher as well as the cause she is passionately fighting for.
Mindful of the waning effectiveness of traditional press pitches, the first step was creating a social media friendly and interactive press release. Social releases combine the power of links, keywords, images and video and package it all in a ready-to-share customized URL. Distributing a traditional press release through this untraditional format generated hundreds of additional views and increased traffic to the accompanying photos and video.
Links to the interactive release were sent to parenting and environmental bloggers, shared on social media channels and incorporated into the advisories sent to local media outlets.
Oppenheim started her research saying, “Something must be done!” and took a huge step toward protecting Broward County’s children. In addition to an outpouring of support from the South Florida community as well as the Broward County Commission, these tactics culminated in a sit down interview with NBC 6 WTVJ that aired on Tuesday night’s local news at 6 and 11 pm.
The Buyer Group is proving strategically social public relations is no longer the future of the communications industry and is helping clients maximize their PR potential more and more each day.
For information on how The Buyer Group can help your business or brand, contact Lisa Buyer at lbuyer@thebuyergroup.com today.
Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation
New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and The Social Butterfly.
“Social media is a game changer for marketers,” said Buyer, President and CEO of The Buyer Group. “Public Relations professionals especially need to adjust the strategy, and it’s important for CEOs and CMOs to support and understand this critical shift in communication.”
Here are some of @lisabuyer’s favorite Tweets of PR, social media and SEO wisdom from #SESNY:
Hire an in-house SEO manager that fits your corporate culture, tip from Joe Laratro SEO Expert @jlaratro via #sesny
29 minutes ago via TweetDeck
Heading to see @jlaratro talk about how to bring and manage SEO in-house #sesny, a must attend! #CEO #SEO
about 1 hours ago via TweetDeck
Good #sesny Morning! Sipping @starbucks latte and preparing for News Search Optimization panel at 2:45 today! #CMO #CEO #PR see you there
about 3 hours ago via TweetDeck
RT @toprank: RT @Ponderful: Social Media Tracker Viralheat Gets An Upgrade w/ Facebook, Twitalyzer + Klout Integrtion http://tcrn.ch/alPNG1
about 3 hours ago via TweetDeck
@byronwhite says create a content marketing plan and look at content interactions #sesny
about 18 hours ago via web
Met with Facebook today about client fan pages and integrating Facebook Connect #sesny
about 18 hours ago via web
Last session of the day: creating great content! #sesny
about 18 hours ago via web
Marketers not always best to decide on what works, letting users decide by testing images and call to actions for best results #sesny
about 20 hours ago via web
Not enough these days to optimize an html page, ALL digital assets need to be optimized to be found in search resultsl #sesny Erika Brown
about 21 hours ago via TweetDeck
Ha! Are you here!? RT @googleandblog: @lisabuyer do u have any sisters with restaurants in NYC too like in Chicago?
about 21 hours ago via TweetDeck
RT @mikemorisi: All 3 of you rock! @danswiniarski @RichSoviero and @DawnConnelly. #ShopToEarth leaders who GIVE energy don’t take it!!
about 21 hours ago via TweetDeck
awwww….RT @BrianTomkins: Sandra Bullock Is Now SINGLE On Facebook http://bit.ly/cB4Hjp
about 22 hours ago via TweetDeck
SES rocks! #CEO #CMO RT @matt_mcgowan: @aimclear @dominik_johnson thank you for the kind words and agreed this show is where it’s at! #sesny
about 24 hours ago via TweetDeck
Companies need to take inventory of digital assets, blog is centerpiece of #socialmedia strategy says @leeodden , I agree #sesny5
about 24 hours ago via TweetDeck
@leeodden talks about holistic SEO, digital asset optimization. Congrats on http://bit.ly/ZXtCn success #sesny5
about 24 hours ago via TweetDeck
Digital asset tip from Yahoo’s Josh Cobb: On the Internet you are either ahead or behind, don’t strive for perfection #sesny5
about 24 hours ago via TweetDeck
RT @prsarahevans: Nearly half the traffic (47%) that #Twitter generates falls into the news category. http://j.mp/9wPcfh
11:02 AM Mar 23rd via TweetDeck
Me too! RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
10:51 AM Mar 23rd via TweetDeck
Lose control – if you want people to share content says @dmscott, #sesny keynote speaker #CEO control freaks are you listening?
9:52 AM Mar 23rd via TweetDeck
Buying and begging for attention is OUT. Publishing good content via blogs + youtube for attention is IN . via @dmscott #sesny
9:38 AM Mar 23rd via TweetDeck
For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.
I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.
Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write a piece for a leading industry publication. Check out my articleBetter PR, Search Results, and Happiness Using Social Media.
Are you there God? It’s me Lisa…
My social media prayers were answered when Navah Kirstein joined my team full-time! A warm welcome to @navahk. She is The Buyer Group’s “Chief of Everything Social Media” and is doing a fabulous job keeping all the social media balls in the air.
Tiger Tails in PR
I want to congratulate resident blogger, tweeter and sports junkie @mattinnes for getting accepted to law school at the University of Florida, Go Gators! His latest blog post, Tiger Woods: No Comment. No Questions PR strategy, is a must read.
In a NY Minute: I’ll be at SES
I love this time of year! It’s SES NY and I’m happy to share the panels with incredible talent including Greg Jarboe, who, by the way, wrote the book on YouTube and Video Marketing. SEO expert Joe Laratro will also be in New York presenting on the Bringing SEO In-House: The Pros and Cons panel. I’ll be tweeting throughout the conference, speaking on News Search Optimization and the Social Media Butterfly. If you want to catch up in the Big Apple March 22-25, DM me @lisabuyer Next stop: PubCon Dallas!
Client Coolness Oppenheim Law was recently nominated for the Sun-Sentinel Best of Blog awards. Eco-good meets eco-save with ShopToEarth’s new branding, new video, new friends and followers! Taigan guided fans through fashion week via Facebook and Twitter: the next best thing to being there.
Karma-lizing These are a few of my favorite things. Sarah Evans Commentz and Vanity Fair coverage. Helping Haiti via social media. P90X mixed with Herbaleane. The Happiness Project book by Gretchen Rubin. La Gondola pizza. Oppenheim Law’s Homeowner Bailout Workshops. Being your word. Hosting ShopToEarth Social Media Webinars with Stacy Kinney. Joe’s Stone Crab. SFIMA meeting. The SEO diet.
Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product.
Buyer was recently published on ClickZ.com as she described how social media has added to the public relations and marketing mix for Gretchen Rubin’s best selling book “The Happiness Project” and Piper Aircrafts latest entry-level airplane.
Rock the vote! Voting is underway for The Sun-Sentinel’s Best of Blogs Awards and Oppenheim Law’s South Florida Law Blog received a nomination in the Business Blog Category.
The South Florida Law Blog is committed to bringing timely news and advice to it’s readers as they work together to survive this treacherous real estate market.
Oppenheim Law and The Buyer Group appreciate your continued support, feedback and comments and look forward to bringing you the latest and greatest in Florida foreclosure defense and real estate trends.
Feel free to leave your own thoughts in the comments section, or join the conversation online with @thebuyergroup or @oplaw.
As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as Tiger’s mistresses. Much has been made about Tiger’s public relations response, or lack thereof, since the golf icon’s single car crash in November and stories of infidelity flooded the news.
Today, The Buyer Group was monitoring the public’s reaction online and has compiled a collection of Tweets. Feel free to leave your own thoughts in the comments section, or join the conversation online with @thebuyergroup or @mattinnes(more…)
Lisa Buyer delivers online PR insight + shares how businesses can leverage the powerful reach of social media to increase sales, generate leads and improve customer service at the industry’s top seminars, webinars and conferences
The Buyer Group is more than interactive when it comes to industry conferences and dedicated to leading the pack with social media, online public relations and search engine marketing trends. During the past year, the communications industry witnessed unprecedented growth in social media, with social networking sites accounting for more than 11 percent of total time spent online.
Lisa Buyer, president and CEO of The Buyer Group, helps clients and public relations professionals stay ahead of the social media curve.
“One of our goals at The Buyer Group is to define the current digital marketing and PR landscape,” Buyer said. “Speaking at a variety of conferences, workshops and seminars affords our agency the opportunity to share cutting-edge social media and public relations practices with clients, CEOs and communications professionals.”
Below is a list of 2010 social media, PR and SEO events The Buyer Group is scheduled to participate in.
ShopToEarth’s The Next Step
The Buyer Group is the official online PR and social media agency for ShopToEarth, an online shopping portal. The Buyer Group launched the eco-friendly e-commerce business venture’s new social media channels and unveiled ShopToEarth’s 2010 Mission Video in January.
ShopToEarth Monthly Social Media for Business Training
Designing monthly social media training webinars focused on using networks like Facebook, Twitter and LinkedIn, The Buyer Group’s Lisa Buyer hosts the network’s monthly social media training webinar on the second Thursday of each month.
Search Engine Strategies: New York
Lisa Buyer will join approximately 5,000 marketers and search engine optimization professionals attending SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties.
News Search Optimization + Search, PR and the Social Butterfly
Moderating two panels in two days is just the beginning of The Buyer Group’s 2010 conference schedule. Join Lisa Buyer as she shares how to take social media to the boardroom and use press releases to tap into the power of news search.
Event Details: Wednesday, March 24th – 2:15 p.m. and Thursday, March 25th – 4 p.m. at the Hilton New York. Full agenda and registration information here.
PubCon Dallas: Social Media, PR + Search
Starting where other conferences leave off, The Buyer Group will be presenting on the intersection on public relations and search through social media at PubCon Dallas 2010.
PubCon Las Vegas – November 8 – 11, 2010 Las Vegas Convention Center
SES Chicago – Fall 2010, dates to be scheduled.
The Buyer Group is available for custom client webinars or live presentations designed to teach your in-house team how to be social media savvy and maximize the direct and indirect benefits of social media.
As 2009 comes to a close, Jeff Zbar of The South Florida Business Journal caught up with several marketing executives in the Sunshine State to see what they are wishing for in the New Year.
Lisa Buyer, President and CEO of The Buyer Group is hoping for some Google grace for her public relations clients and even more success bringing together the domains of social media and search engines.
Keep reading to see Lisa’s thoughts on client trust as well as which executive is wishing to land Tiger Woods as a client.
Happy New Year from The Buyer Group!
Marketing executives hope for success in the new year South Florida Business Journal – by Jeff Zbar
“What I want for the holidays is … to have more successful clients,” admitted Gary Schweikhart of PR-BS, in Boca Raton. “The better they do financially, the less likely it is that PR will get the budget ax in a tight economy.”
The grace of Google to find her clients’ releases, and greater acceptance and understanding of that place where social media and PR converge were Lisa Buyer’s wishes. The more they get it, the greater the chance for return on investment from a social media PR campaign.
While they’re at it, a little hands-off trust would be nice, too.
“Let go,” said Buyer, principal with The Buyer Group, a Deerfield Beach-based interactive PR and branding firm. “I would like the control freaks and micromanaging type of clients to consider letting go and trusting who they hire.”
Lisa Buyer and Sarah Van Elzen interview with Greg Jarboe at SES Chicago. The question? What can Google give me for Christmas this year? The answer. Page one in search!
Let it snow for SEO at Chicago’s Search Engine Strategies conference where Lisa Buyer presents on the News Search SEO panel today with Newsforce CMO Dana Todd (@danatodd) and YouTube and Video Marketing author Greg Jarboe (@gregjarboe), moderated by Top Rank Blogger Lee Odden (@leeodden).
The power of search is changing the game for public relations and social media says Buyer, president and CEO of The Buyer Group, an interactive online PR and branding agency.
Presenting to Internet savvy CEOs, senior marketing executives and search engine optimization professionals, Buyer offers insight and examples of ways to use public relations techniques, social media channels and SEO strategies to leverage an increase in online visibility.
“Google’s roll out of Real Time Search yesterday is a big indicator of the direction in search and social media,” Buyer said. “News is happening in real time, and now Tweets as part of Google Search shrinks the press release down to 140 characters or less. Let’s not forget Facebook alone has added 50 million new users in the past two months to reach a total of more than 350 million.”
“Interactive media has taken the communications industry by storm in the past year,” Buyer said. “With this enormous growth comes a frequent and exciting shift in strategy and practice. Implementing SEO strategies into public relations is the latest movement as search engines begin to place increased importance on these messages.”
“Writing a killer press release and distributing promotional materials is not enough in today’s multimedia landscape,” Buyer said. “Journalists in today’s fast-paced environment are using search to find or add to stories, while consumers are finding their news via the search engine, alternative networks like YouTube, and even through social networks.”
For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.
RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
