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Posts Tagged ‘Navah Kirstein’

Foursquare PR Safety Tips: Tweets, Posts and Check-Ins

Wednesday, May 5th, 2010

Geotargeting is the new social media buzz, as long as you don’t become the target of the weird and creepy.


How to Unlock Your World With Foursquare

Howcast.com | MySpace Video

A marketers dream, Geolocation companies like Foursquare, Twitter Local, GoWalla! and Google can also make it easy prey for stalkers and cyber weirdos. These geo-mapping tools make it much easier for people who don’t personally know me to access where my physical location is any time of day or night. A big risk for women to become victim to cyber-stalking.

So I tweet, “like”, and post my daily thoughts to people who aren’t necessarily in my circle of friends to a vast digital world that is always growing. As I was thinking about these fundamental tools helping small businesses get on the map, I thought, hey, I just told over 800 people where I am, what I ordered, and gave them tips on what they should do when they stop in.

That is when it hit me!

The digital world shares way too much information and not everyone out there can be trusted –a light bulb flashed in my head. Wait, I don’t need to be scared! I have a solution. I can do this and not worry about who is following me. In fact, I will choose to give the information in my definition of real time. Perhaps I shouldn’t share my location and tips with the interactive yet sometimes dangerous cyber world until I am on my way out!

Few Tips

Check in when you on your way to the next stop. We must think quicker and one step ahead of these cyber stalkers. Always be conscious of your surroundings and the select “bad seeds” that are undoubtedly monitoring us.

Do you have a GPS in your car? Update HOME to a different place. Think about it, someone can steal your car, punch in “home” on your GPS, use the garage door opener and enter in right through the garage. Could we make it any easier for these robbers?

Avoid the Obvious Passwords: Don’t use your birthday as your ATM/Bank code! Someone can steal your wallet and take it all!

Protect the Children If your kids go to school; don’t show the world where they go. This is the most important tip I can give. Being cautious and protective can only benefit you.

(more…)

SES NY, Social Media Saviors and PR Scandals

Monday, March 15th, 2010

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle.

Lisa Buyer SES NY

Happy to get published by ClickZ
Thanks to the inspiring words from Mark Jackson at SES Chicago back in December, I decided to play the other side of journalism and write a piece for a leading industry publication. Check out my article Better PR, Search Results, and Happiness Using Social Media.

Are you there God? It’s me Lisa…
My social media prayers were answered when Navah Kirstein joined my team full-time! A warm welcome to @navahk. She is The Buyer Group’s “Chief of Everything Social Media” and is doing a fabulous job keeping all the social media balls in the air.

Tiger Tails in PR
I want to congratulate resident blogger, tweeter and sports junkie @mattinnes for getting accepted to law school at the University of Florida, Go Gators! His latest blog post, Tiger Woods: No Comment. No Questions PR strategy, is a must read.

In a NY Minute: I’ll be at SES
I love this time of year! It’s SES NY and I’m happy to share the panels with incredible talent including Greg Jarboe, who, by the way, wrote the book on YouTube and Video Marketing. SEO expert Joe Laratro will also be in New York presenting on the Bringing SEO In-House: The Pros and Cons panel. I’ll be tweeting throughout the conference, speaking on News Search Optimization and the Social Media Butterfly. If you want to catch up in the Big Apple March 22-25, DM me @lisabuyer Next stop: PubCon Dallas!

Client Coolness
Oppenheim Law was recently nominated for the Sun-Sentinel Best of Blog awards. Eco-good meets eco-save with ShopToEarth’s new branding, new video, new friends and followers! Taigan guided fans through fashion week via Facebook and Twitter: the next best thing to being there.

Karma-lizing
These are a few of my favorite things. Sarah Evans Commentz and Vanity Fair coverage. Helping Haiti via social media. P90X mixed with Herbaleane. The Happiness Project book by Gretchen Rubin. La Gondola pizza. Oppenheim Law’s Homeowner Bailout Workshops. Being your word. Hosting ShopToEarth Social Media Webinars with Stacy Kinney. Joe’s Stone Crab. SFIMA meeting. The SEO diet.

 
call954 . 354 . 1411write lisa@thebuyergroup.com
 
 

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