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» Posts Tagged With: New York Times

Forecast: PR industry will grow at a steady pace

By: sarah on 08/05/2009

A study released this week titled “Communications Industry Forecast” from the private equity firm Veronis Suhler Stevenson, indicates that despite all the bad news swirling about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, according to The New York Times article by Stephanie Clifford.

“Almost none of that growth is forecast to come from shrinking traditional media, however,” Clifford wrote. “Instead, it will be drawn… Read more »

Yelp Gives Interactive PR New Meaning

By: Lisa Buyer on 07/09/2008

Word of Mouth PR Replaces Old School Ads

According to The Buyer Group’s online pr team, the old adage of spending money to make money isn’t necessarily true. How is this possible you ask? Well, the New York Times has the answer, and they’re called Yelpers. (Yel * Perz: n. def: an individual who uses www.yelp.com to create product and service reviews, to spread the word about quality businesses.)
In a recent article, NY… Read more »