The Buyer Group PR + SEO News

Topics Include the Power of Search and Using Online PR to Grow Web Traffic

Deerfield Beach, FL – November 10, 2008 – Using online PR to increase Web traffic for businesses is as easy as three letters: S-E-O. Search engine optimization not only increases the likelihood of web site visits and page rank but also generates quality leads and conversions.

Florida online public relations agency CEO, Lisa Buyer, is speaking at PubCon, the annual conference for web writers and developers in Las Vegas, Nevada. As part of a panel on growing web traffic through online PR, Lisa’s presentation will focus on how effective PR campaigns offer a great way to achieve targeted Web site traffic through search engine optimization and other tools.

“In today’s economy, utilizing all tools possible to reach key audiences is extremely important,” said Buyer. “Online PR campaigns are an effective way for businesses to improve online visibility for lead generation. With that, PR professionals can’t lose sight of the journalist or news bloggers searching for relevant story sources, another great way to generate quality business leads.”

Buyer will be sharing the results of a media focus group asking top tier media including news bloggers about their perspective of online press releases and how they use online search.

“I will be in good company sharing the panel with online PR industry experts Joe Beaulaurier of PRWeb and CamcorderInfo.com Founder, Robin Liss,” said Buyer.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow The Buyer Group on Twitter at www.twitter.com/thebuyergroup
Connect with Lisa on LinkedIn at http://www.linkedin.com/in/lisabuyer

AAAMS Courses Teach Physicians Botox, Dermal Fillers and Internet Marketing

Deerfield Beach, FL – October 22, 2008 – What do Botox, Dermal Fillers, Red Carpet peels, Facial and neck rejuvenation, mesotherapy, and public relations have in common? Physicians learning these techniques and procedures are also getting a crash course in how to best promote these services to patients and prospects through online public relations and search engine strategies.

This week Dr. Sam Assassa, President of the American Association of Aesthetic Medicine and Surgery (AAAMS) invited Lisa Buyer, president of The Buyer Group to add a new dimension to his physician training sessions through online PR strategy education. These new sessions will offer added value to AAAMS members, giving them tools to increase profits in a challenging economic climate.

“Aesthetic surgery public relations is a strategy today’s physicians must embrace in order to remain competitive,” said Buyer who is an invited speaker at Internet conferences such as Search Engine Strategies and PubCon. “Physicians and staff must participate in the online communities that patients turn to for information on physicians.”

Basic training on the benefits of social media strategies such as Facebook, Twitter, optimized press releases, search engine savvy Web sites, and innovative internet marketing strategies are included in Dr. Assassa’s AAAMS courses.

“The physicians, RNs and medical professionals who attend my courses are learning cutting edge medical aesthetics techniques in Botox Cosmetics, fillers, proper analysis of aging face an dneck, and the latest techniques in facial , neck and hands rejuvenation,” said Dr. Assassa. “I realized they needed some insight about how to take these new services back to the practice and see a return on investment. Infusing a public relations and internet marketing strategy is the best way to do that.”

About AAAMS
The American Association of Aesthetic Medicine and Surgery (AAAMS) is committed to teaching the artistic act of aesthetics in a practical, clear-cut approach with safety in mind and to ensure uniform excellence in the care of patients. Both the rapid demand and acceptance of the public for aesthetic medical services, such as dermatology and cosmetic surgery, substantiate the importance and the need to standardize these practices. The AAAMS serves to set standards for aesthetic surgery practices, establishing reconstructive and aesthetic surgery treatments as a separate specialty in the world of medicine.

About The Buyer Group
With more than 16 years of interactive public relations and branding expertise, The Buyer Group provides clients with online public relations and branding services using the most effective Internet strategies and search engine optimization.

Connect with The Buyer Group
Follow us on Twitter at www.twitter.com/thebuyergroup
Connect with Lisa Buyer on LinkedIn at http://www.linkedin.com/in/lisabuyer

###

Florida PR Agency Gets Rocky Mountain High with Online Public Relations
Colorado Real Estate Developer Optimizes Sales and Marketing Strategy

Deerfield Beach, FL – August 22, 2008 – Online public relations agency, The Buyer Group, announces today the launch of an interactive public relations and branding campaign for Colorado real estate development, Mountain Estates. This Colorado real estate community will receive search engine strategies and online PR as part of The Buyer Group’s interactive public relations and branding services.

“Considering the challenging real estate market, it is critical for builders and developers to implement marketing and public relations strategies that will result in the best ROI, attract quality prospects and convert prospects into buyers,” said Lisa Buyer, President and CEO of The Buyer Group. “The Mountain Estates online campaign combines the best online public relations, branding, and SEM strategies to deliver the most targeted exposure for the best value.”

Interactive public relations and search engine strategies continue to attract quality leads and generate online visibility for real estate companies, despite the challenging economic times.

“The Mountain Estates public relations and marketing strategy includes local online media outlets and real estate-related search engine strategies including optimized press releases, a newsroom blog, pay-per-click advertising campaign, and a variety of other interactive digital strategies involving video, email, and select print media,” said Buyer. “Everything is tracked through Google Analytics so we can measure the return on investment and cost per lead.”

A study from Forrester Research Inc. found that 90 percent of consumers trust recommendations from other consumers. Therefore, the more recommendations that result from online conversations, the more traffic and brand exposure Mountain Estates and other clients can expect from their interactive PR and branding campaigns.

For more information about online public relations company The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411. Lisa Buyer will also be speaking at SES San Jose, August 18-22, 2008 on the subject of news search SEO.

Connect with The Buyer Group
Follow me on Twitter
Find me on Facebook
Connect me on LinkedIn