No Comment No Question, Tiger Woods Online PR “Strategy”
Friday, March 5th, 2010
By: Matt Innes
Tiger Woods didn’t turn himself into the first athlete to earn $1 billion without proving he was capable of dramatic comebacks and improbable victories.
As news continues to swirl in the aftermath of Woods’ public apology, fans and sponsors keep dropping like the PGA Tour’s television ratings, causing many to question Tiger’s strategy for mending his reputation and repairing his image.
I have speculated Tiger’s current spokesman and communications advisor, former head of public relations at the oft media maligned Augusta National Golf Course Glenn Greenspan, has contributed to his head in the sand communications approach. (Stay tuned for more on Glenn “No Comment” Greenspan next week) (more…)
