The Buyer Group PR + SEO News

Social media is like the wings of public relations. Running a public relations campaign without the support of social media is an opportunity missed.

Lisa Buyer, president and CEO of The Buyer Group, caught up with Neil Johnson of High Road Communications to talk about the use of social media in a PR campaign, following Buyer’s presentation Search, PR and the Social Butterfly at SES Toronto 2010.

Check out their interview below where Neil shares tips on creating an editorial calendar that integrates social media tools and explains why all marketing and communications disciplines have a role to play using social media and relationship building.

Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.

The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.

Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public relations strategies of our clients, and affords the opportunity to speak directly with consumers as they evolve.

Tweaking has become the norm for The Buyer Group and keeps the agency on its toes as it sets the standard from interactive public relations. Check out the video below for more advice on tweaking from Chris Voss and share your comments at the end!

It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.”

Hagarty searched the various Internet sites and came across some of Oppenheim’s past media coverage. The real estate reporter called Oppenheim and interviewed him about what a homeowner should know before they stop paying the mortgage: a tough decision and one that Oppenheim helps his clients make each day.

It’s a fact: 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert. Traditional PR efforts combined with savvy optimization will increase your on-line visibility.

Read the full story Debtor’s Dilemma: Pay the Mortgage or Walk Away on the Oppenheim Law News Room or in today’s Wall Street Journal on page A22.

Follow @JamesRHagarty on Twitter for more excellent reporting from The Wall Street Journal

http://twitter.com/JamesRHagerty