Delivering the power of interactive pr, search and social media to the field of B2B planning software, The Buyer Group provides public relations, search engine optimization and digital media strategies for Holland-based software company Quintiq
Deerfield Beach, FL – May 11, 2010 – “Companies settling for traditional public relations are finding themselves getting nowhere… fast,” says The Buyer Group CEO Lisa Buyer.
Expanding its social media, digital branding and search engine optimization portfolio to include an international B2B software company, The Buyer Group welcomes a new client to its PR roster: Holland-based Quintiq.
Quintiq provides advanced planning, scheduling and supply chain management software solutions. This fast-growing company established in The Netherlands in 1997, offers and implements software for planning and optimizing complex business processes and was recently awarded a contract with the United States FAA for up to $17.6 million.
The Buyer Group provides Quintiq with interactive public relations, SEO and social media consulting aimed at generating increased awareness, coverage in the U.S. Market.
Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation
New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and The Social Butterfly.
“Social media is a game changer for marketers,” said Buyer, President and CEO of The Buyer Group. “Public Relations professionals especially need to adjust the strategy, and it’s important for CEOs and CMOs to support and understand this critical shift in communication.”
Here are some of @lisabuyer’s favorite Tweets of PR, social media and SEO wisdom from #SESNY:
Hire an in-house SEO manager that fits your corporate culture, tip from Joe Laratro SEO Expert @jlaratro via #sesny
29 minutes ago via TweetDeck
Heading to see @jlaratro talk about how to bring and manage SEO in-house #sesny, a must attend! #CEO #SEO
about 1 hours ago via TweetDeck
Good #sesny Morning! Sipping @starbucks latte and preparing for News Search Optimization panel at 2:45 today! #CMO #CEO #PR see you there
about 3 hours ago via TweetDeck
RT @toprank: RT @Ponderful: Social Media Tracker Viralheat Gets An Upgrade w/ Facebook, Twitalyzer + Klout Integrtion http://tcrn.ch/alPNG1
about 3 hours ago via TweetDeck
@byronwhite says create a content marketing plan and look at content interactions #sesny
about 18 hours ago via web
Met with Facebook today about client fan pages and integrating Facebook Connect #sesny
about 18 hours ago via web
Last session of the day: creating great content! #sesny
about 18 hours ago via web
Marketers not always best to decide on what works, letting users decide by testing images and call to actions for best results #sesny
about 20 hours ago via web
Not enough these days to optimize an html page, ALL digital assets need to be optimized to be found in search resultsl #sesny Erika Brown
about 21 hours ago via TweetDeck
Ha! Are you here!? RT @googleandblog: @lisabuyer do u have any sisters with restaurants in NYC too like in Chicago?
about 21 hours ago via TweetDeck
RT @mikemorisi: All 3 of you rock! @danswiniarski @RichSoviero and @DawnConnelly. #ShopToEarth leaders who GIVE energy don’t take it!!
about 21 hours ago via TweetDeck
awwww….RT @BrianTomkins: Sandra Bullock Is Now SINGLE On Facebook http://bit.ly/cB4Hjp
about 22 hours ago via TweetDeck
SES rocks! #CEO #CMO RT @matt_mcgowan: @aimclear @dominik_johnson thank you for the kind words and agreed this show is where it’s at! #sesny
about 24 hours ago via TweetDeck
Companies need to take inventory of digital assets, blog is centerpiece of #socialmedia strategy says @leeodden , I agree #sesny5
about 24 hours ago via TweetDeck
@leeodden talks about holistic SEO, digital asset optimization. Congrats on http://bit.ly/ZXtCn success #sesny5
about 24 hours ago via TweetDeck
Digital asset tip from Yahoo’s Josh Cobb: On the Internet you are either ahead or behind, don’t strive for perfection #sesny5
about 24 hours ago via TweetDeck
RT @prsarahevans: Nearly half the traffic (47%) that #Twitter generates falls into the news category. http://j.mp/9wPcfh
11:02 AM Mar 23rd via TweetDeck
Me too! RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
10:51 AM Mar 23rd via TweetDeck
Lose control – if you want people to share content says @dmscott, #sesny keynote speaker #CEO control freaks are you listening?
9:52 AM Mar 23rd via TweetDeck
Buying and begging for attention is OUT. Publishing good content via blogs + youtube for attention is IN . via @dmscott #sesny
9:38 AM Mar 23rd via TweetDeck
For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.
Deerfield Beach, FL – July 21, 2008 – The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today’s journalists and bloggers? Does your Web site have good and useful content that is relevant to a user’s search?
In a continuing effort to better serve new and existing clients, The Buyer Group introduces SEO/PR reviews to help clients benchmark their search engine visibility and online public relations rankings.
“The relationship between public relations and search engine strategies is a close one,” said Lisa Buyer, president of The Buyer Group, a leading interactive PR and branding agency offering SEO/PR services. “Every page added to your Web site is a PR opportunity for the search engines. Companies looking to refine or define their position on the Internet should first do an analysis of the quality of online visibility and online public relations exposure.”
The Buyer Group’s SEO/PR reviews consist of six major components and clients are given a score out of 100 possible points. Sections such as “Meta Tag Review” and “Architectural Review” help clients see where they can improve on Web site elements such as site indexing and page labels, which will increase the odds of search engine retrieval. Page content is also reviewed, with an emphasis on key word placement.
“The integration of Search Engine Optimization and online PR efforts is an exciting and important evolution in our industry,” said Joe Laratro, SEO expert and President of the South Florida Interactive Marketing Association (SFIMA). “When agencies can combine services with the proper expertise the resulting product has to be successful.”
The SEO/PR report considers linking strategies and online PR elements such as newsroom organization, blogs, and social networks that impact online branding and reputation management. The report offers a quality score and recommendations on how to improve the score within a 60 to 90 day period.
“The Buyer Group’s SEO/PR Review Process was incredibly enlightening to us as a sales and marketing team. They showed us many fast, cost efficient opportunities to increase our website traffic. Their suggestions made sense, were able to be quickly implemented and created remarkable efficiencies in our digital marketing program. We’re so grateful to The Buyer Group for being a strategic partner on our development projects,” said Gretchen Howell, Vice President of Marketing and Analysis of GamePlan Resort Solutions.
The Buyer Group is a member of Search Engine Marketing Professional Organization (SEMPO), SFIMA, Agency Management Roundtable (AMR), and is recognized as a Google Advertising Professional Company. For more information about The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.
RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
