How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test.
Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as they learn to make new friends, get more leads and increase visibility by adding some fresh socialization tools and… Read more »
Happy #Follow Friday!
I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but tie in my most recent published article. By the way…my fave #FF @zappos, @mashable, @tonyrobbins, @dalailama
Just published: Agencies Eat, Pray, Love for PR
The midlife crisis of public relations and traditional media is a serious one that… Read more »
The Buyer Group CEO @LisaBuyer tweets and speaks with #SESconf #SESSF attendees about the ever-changing world of digital PR and online media
Orlando, FL – July 30, 2010 – SES Summer Lovin Happens So Fast in San Francisco… and The Buyer Group’s Lisa Buyer heads west to the City by the Bay where the tweets and talk is the latest in search and social at Search Engine Strategies (SES). Why should a CEO, CMO… Read more »
Social media is like the wings of public relations.
Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.
The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.
Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public relations strategies of our clients, and affords the… Read more »
Peter Shankman started HARO (Help A Reporter Out) in 2007 with a Facebook Group and two overweight cats, he explained in a blog announcing the sale of his wildly popular PR service to Vocus Inc.
HARO, a free service matured through a deft use of social media, connects journalists on deadline with public relations professionals and small business owners with stories to share.
The Buyer Group has been a HARO subscriber since the service’s… Read more »
The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online.
Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview below with Web Pro News as Buyer discusses news search, social media optimization and the latest tools The Buyer… Read more »
Foursquare is fun. It’s engaging. It’s also undeniably growing in popularity, reaching 1 million users last month after just over a year of service. But how can your business benefit from the Web’s leading location-based social network?
The truth is Foursquare offers brands and businesses a unique way to interact with their most loyal fans, offer incentives for casual fans and wrap up this bundle of engagement with some pretty nifty SEO benefits.
First,… Read more »
There’s a reason the PubCon motto is, “We start where other conferences finish.”
Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On.
SEO and digital marketing heavy-hitters Brian Combs, principal of ionadas local, Amanda Waltington Ph. D., founder of Search for Profit, and Michael Gray, president of… Read more »
“Something must be done to protect the children of South Florida from this dangerous chemical,” says Wendi Oppenheim, a high school junior who brought the facts to the Broward County Commission Tuesday morning.
Looking to prevent the negative health effects associated with Bisphenol-A, Oppenheim presented her recognized research and argued in favor of the Commission’s passage of The Broward County Toxin Free Toddlers and Baby Act.
The Buyer Group, a social media savvy public… Read more »
