The Buyer Group PR + SEO News

The Buyer Group Welcomes Brian Goodling to Social Media Team

More top talent joins The Buyer Group. Brian Goodling is the Interactive Media Coordinator with The Buyer Group connecting client’s social networks in the search marketing and online public relations space. He graduated from Syracuse University with a degree in finance and entrepreneurship in 2006 and spent the last three years working in-house for a leading residential builder and developer.

Brian recently attended Search Engine Strategies in New York where he attended workshops on social media, natural search strategies and all things Twitter, YouTube, Facebook and Google. His favorite parts about SES were Marty Weintraub’s “An Update on Social Media Optimization!” and Guy Kawasaki’s keynote Reality Check and Twitter, social media tool of the 21st century!

Search Marketing Conferences
PubCon – The search-marketing event of the year that fuels a surge of new energy and ideas for The Buyer Group each year. Looking forward to the PubCon in Austin, Texas.
Search Engine Strategies (SES) – A yearlong schedule of search marketing and commerce events for our online fix. Next stop SES New York March 23-26, 2009.

2008 was great in the world of conferences, where Lisa Buyer held a spot in the speaker’s lounge. Lisa shared the latest trends in online PR on session panels at both PubCon and SES along side the top the movers and shakers in search.

People in Search
Joe Laratro – one of the first 100 Google AdWords certified professional, SFIMA President and Pub-Con Advisor Board Member, this year Joe Laratro worked with The Buyer Group in merging online public relations with the SEO world.
Dana Todd – From SEMPO Chair to SES favorite speaker to Newsforce dynamo, Dana Todd is the personality and brains behind search marketing and was responsible for Lisa’s SES speaking debut.

When it comes to personalities in search marketing, Joe and Dana take the cake. Each were influential in helping shape The Buyer Group’s online public relations and branding position in the marketplace.

Blogs
Top Rank Blog– The intersection of digital PR, social and search engine marketing, Lee Odden’s blog is our 2008 all time fave to follow. We like Lee’s mix and his ability to be at every search conference on the planet.
SEOMOZ – Slightly more techie, but still on our Google home page is Rand Fishkin’s SEOMoz blog. We like his style and his social media conference presentations inspire us.
Scene in the Tropics by Lesley Abravanel – Looking for where to see and be scene on South Beach? Ask Lesley. She is the best celebrity and trend blogger for those who want to know.

Online PR Wire Services
MarketWire – Recently winning over The Buyer Group for its high ranking news search placement and SEO option
PRWeb – Always a favorite of The Buyer Group for its user-friendly interface and video option
Newsforce – The best and easiest PR optimizer on the planet along with the perfect way to get clients instant national headline news.

Research Web Sites
Google – Need we say more? We love Google Alerts to track brands, keywords and our online PR campaigns.
Wikipedia – The year of the wiki, 2008, when The Buyer Group posted its first wiki page

Inventions
Retail DNA Tests– 2008 invention of the year, as scene in Time Magazine

New Business
Shop to Earn/Shop to Earth – The Buyer Group’s newest online venture and client. This hybrid MLM and affiliate marketing business model is destined to be the largest shopping portal on the planet and will bring the average shopper a way to earn money back while also being eco-friendly.
Oppenheim Pilelsky Law – Family of entrepreneurs at it’s finest. Read on about The OppGuide and please take the time to vote.

Books
“Groundswell” by Charlene Li – New and improved Buyer Group Bible of 2008 underlines why social media is a natural with online public relations strategies.
“Breakthrough: Eight Steps to Wellness” – Suzanne Somers’ latest book that listed Buyer Group client as a source

Brands
Apple – Apple computers, iPods, iPhones and more.
W Hotels – “What is your wish?” the W Concierge asks

The Buyer Group is an online PR firm that prefers designer computers and boutique hotels, with an edge. Apple branded products help us work smart and be creative – so we have time to play at the W Hotels.

Best Use of Social Media
Change.gov – Obama’s presidential campaign couldn’t have been more successful as he rode the social media wave to victory.

Social Media Sites
Twitter – 2008’s Micro-blogging, social media site of champions. Familiar with the book, “Twitter Revolution” by Warren Whitlock? If not, pick it up for everything you need to know about communicating on twitter.
Facebook – Sent a martini to your friends Facebook yet? This social site is our 2008-networking favorite; it doubles as a corporate communication site as well.  Many of our clients have networking groups and fan pages on Facebook.
LinkedIn – Where professionals convene, drop recommendations, and share business contacts with each other.

Tweeters of the Year
Shannon Anderson – founder and president of babiesonline.com @queenofgeek
Tony Hsieh – CEO of online shoe giant Zappos.com @zappos

Escapes
Me Day Spa – The best mani/pedi on South Beach. Our monthly favorite escape.
Yoga South – Lunchtime workout? A must-have for The Buyer Group. Ohm.

Investment Banking
Infusion Capital’s Kelly McCarthy – Celebration, FL at its finest.

Online Tool
Google Analytics – The question of the century made to PR firms: How do you measure the success of your PR campaigns?  Easy Answer: The advent of Google Analytics let’s us measure the success of optimized press releases stats, social media facts and more.

Florida PR Agency Gets Rocky Mountain High with Online Public Relations
Colorado Real Estate Developer Optimizes Sales and Marketing Strategy

Deerfield Beach, FL – August 22, 2008 – Online public relations agency, The Buyer Group, announces today the launch of an interactive public relations and branding campaign for Colorado real estate development, Mountain Estates. This Colorado real estate community will receive search engine strategies and online PR as part of The Buyer Group’s interactive public relations and branding services.

“Considering the challenging real estate market, it is critical for builders and developers to implement marketing and public relations strategies that will result in the best ROI, attract quality prospects and convert prospects into buyers,” said Lisa Buyer, President and CEO of The Buyer Group. “The Mountain Estates online campaign combines the best online public relations, branding, and SEM strategies to deliver the most targeted exposure for the best value.”

Interactive public relations and search engine strategies continue to attract quality leads and generate online visibility for real estate companies, despite the challenging economic times.

“The Mountain Estates public relations and marketing strategy includes local online media outlets and real estate-related search engine strategies including optimized press releases, a newsroom blog, pay-per-click advertising campaign, and a variety of other interactive digital strategies involving video, email, and select print media,” said Buyer. “Everything is tracked through Google Analytics so we can measure the return on investment and cost per lead.”

A study from Forrester Research Inc. found that 90 percent of consumers trust recommendations from other consumers. Therefore, the more recommendations that result from online conversations, the more traffic and brand exposure Mountain Estates and other clients can expect from their interactive PR and branding campaigns.

For more information about online public relations company The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411. Lisa Buyer will also be speaking at SES San Jose, August 18-22, 2008 on the subject of news search SEO.

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